How Rhea Lana Riner Turned a $0 Idea Into a Multi-Million-Dollar Franchise Empowering Moms
What happens when a stay-at-home mom with three kids and no business background turns a simple idea into a national movement? In episode 240 of Joy Found Here, Rhea Lana Riner shares how faith, grit, and purpose transformed her living-room clothing swap into a multimillion-dollar franchise empowering women nationwide. Her story isn’t just about business—it’s about courage, conviction, and saying yes when it matters most.
In This Episode, You Will Learn:
- From living-room swap to big idea (05:18)
- The failed first sale that sparked success (06:34)
- Barcodes, dial-up, and early innovation (11:52)
- Building trust through pop-up events (14:33)
- Giving back with heart and purpose (15:52)
- Franchising the mom way (20:19)
- Fighting back and standing tall (26:01)
- Lessons from motherhood and grit (32:49)
- Burnout, therapy, and self-care (37:27)
- Protecting your peace and energy (43:00)
As the founder and CEO of Rhea Lana’s Children’s Consignment Events, Rhea Lana Riner turned a simple living-room clothing swap in 1997 into a multimillion-dollar franchise with over 120 locations in 26 states. Guided by faith and a mission to help families save, declutter, and give back, she built a community-first model that empowers women to run businesses without sacrificing family or authenticity. Her story blends grit and grace—proof that generosity and perseverance create lasting success.
In this episode, Rhea Lana shares how she grew her pop-up consignment concept into a nationwide movement, learning from failure, balancing motherhood, and standing firm through a government battle that tested her resolve. She reflects on the power of saying no, prioritizing self-care, and redefining success on her own terms. Her message is clear: when women lead with courage and authenticity, they create ripple effects that strengthen families, communities, and industries alike.
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