How Generative AI is Enhancing the Creative Process with Hikari Senju

On this episode of Secret Ops, we talk with Hikari Senju, CEO of Omneky, a platform that scales sales with data driven creative using generative AI.

Hikari breaks down the transformative role of generative AI in advertising, highlighting its potential and ability to enhance marketing strategies. Also, we talk about his journey from fencing to entrepreneurship, detailing his experiences in edtech, advertising, and much more.

In this episode, we discuss:

• The intersection of advertising and generative AI.
• The disconnect between marketing and creative teams
• Enhancing the creative process in marketing through AI.
• The significance of user testing and iterative learning
• Practical advice for small to medium-sized businesses
• Embracing creativity and experimentation with AI tools.

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🤓 Learn more about Ariana Cofone at arianacofone.com