Attention is the currency of trust. How to gain attention in business, with Zineb Laraïchi.

DISCLAIMER: THIS EPISODE WAS RECORDED IN 2023.

Attention is not simply about visibility. It is the currency of trust. When your message conveys genuine meaning and resonates with your audience, individuals will pay attention. YOU ARE WHAT YOU COMMUNICATE.

In this episode, with Zineb Laraïchi, we covered several subjects, some of them were as follows:

• Diaspora creates the mandatory cognitive space to appreciate cultural heritage that was previously taken for granted. 

• Relentless predictability in your messaging is different from continuous novelty. 

• Branded merch functions as a conversational catalyst, they convey belonging rather than cheap corporate swag. 

• Walking into class in a literal ski suit to survive the winter cold

• Walid’s anecdote about building a merch store using unconventional organic traffic.

And much more.