Beyond Search Volume: SaaS Keyword Strategy That Fuels Real Business Results | Ep. 21

What if your keyword research could shape product development, uncover revenue potential, and spotlight entire user segments your product team never considered? ㅤ On Performance SEO Unpacked, host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] is joined by Jennifer Long [https://www.linkedin.com/in/jennlaurenlong/], Lead SEO Manager at SolarWinds, who brings a radically strategic lens to keyword research. She calls it “off-label SEO”—a method that extends SEO far beyond website optimization into influencing product, audience, and regional strategies. ㅤ Together, they explore how low-volume keywords can still be meaningful, what happens when SEO insights reach the C-suite, and why understanding feature gaps might be your biggest growth lever. Plus, Jennifer shares how she’s aligning SEO with AI-powered search and adapting to a future driven by prompts, not just keywords. 👤 Guest Bio Jennifer Long [https://www.linkedin.com/in/jennlaurenlong/] is the Lead SEO Manager at SolarWinds. She brings a unique product-led approach to SEO—focusing on use cases, feature gaps, and regional patterns to inform both content and development priorities. She refers to her method as "off-label SEO," using search behavior to uncover business opportunities and guide strategy. Previously, she worked with brands like Zoom. ㅤ 📌 What We Cover * What “off-label SEO” means and how Jennifer Long [https://www.linkedin.com/in/jennlaurenlong/] applies it beyond traditional site optimization * Using SEO data to identify product feature gaps, regional opportunities, and overlooked user segments * How keyword research led to C-suite buy-in for an untapped podcasting audience * Why low search volume doesn’t always mean low opportunity * The collaborative process of aligning keyword strategy with business goals and implementation effort * How traditional SEO principles still apply in the world of LLMs and AI search * Tools that support international SEO and competitor gap analysis, including Ahrefs and BrightEdge * Real examples of SEO influencing content strategy and product capabilities in SaaS ㅤ 🔗 Resources Mentioned * Ahrefs – Used for keyword research and international SEO translation * BrightEdge – Supports multi-region keyword views and strategy alignment ㅤ Resources: ResultFirst [https://www.resultfirst.com/]: Visit for more SEO tips and strategies. Connect with Ruchi Pardal on LinkedIn [https://www.linkedin.com/in/ruchipardal/] for a conversation about SEO. ㅤ If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.