Beyond Search Volume: SaaS Keyword Strategy That Fuels Real Business Results | Ep. 21

What if your keyword research could shape product development, uncover revenue potential, and spotlight entire user segments your product team never considered?

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On Performance SEO Unpacked, host Ruchi Pardal is joined by Jennifer Long, Lead SEO Manager at SolarWinds, who brings a radically strategic lens to keyword research. She calls it “off-label SEO”—a method that extends SEO far beyond website optimization into influencing product, audience, and regional strategies.

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Together, they explore how low-volume keywords can still be meaningful, what happens when SEO insights reach the C-suite, and why understanding feature gaps might be your biggest growth lever. Plus, Jennifer shares how she’s aligning SEO with AI-powered search and adapting to a future driven by prompts, not just keywords.

👤 Guest Bio

Jennifer Long is the Lead SEO Manager at SolarWinds. She brings a unique product-led approach to SEO—focusing on use cases, feature gaps, and regional patterns to inform both content and development priorities. She refers to her method as "off-label SEO," using search behavior to uncover business opportunities and guide strategy. Previously, she worked with brands like Zoom.

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📌 What We Cover

• What “off-label SEO” means and how Jennifer Long applies it beyond traditional site optimization
• Using SEO data to identify product feature gaps, regional opportunities, and overlooked user segments
• How keyword research led to C-suite buy-in for an untapped podcasting audience
• Why low search volume doesn’t always mean low opportunity
• The collaborative process of aligning keyword strategy with business goals and implementation effort
• How traditional SEO principles still apply in the world of LLMs and AI search
• Tools that support international SEO and competitor gap analysis, including Ahrefs and BrightEdge
• Real examples of SEO influencing content strategy and product capabilities in SaaS

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🔗 Resources Mentioned

• Ahrefs – Used for keyword research and international SEO translation
• BrightEdge – Supports multi-region keyword views and strategy alignment

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Resources:

ResultFirst: Visit for more SEO tips and strategies.

Connect with Ruchi Pardal on LinkedIn for a conversation about SEO.

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If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.