Launching a non-alcoholic spirit brand in Asia and the USA, with Lorin Winata Founder of Melati Drinks (#50)

Welcome to Ready For Launch, the show where I, Ian Black, talk to founders of early-stage companies about how they launched their business into the world.

I’m talking with Lorin Winata, founder of Melati Drinks, and part of the Forbes 30 under 30 list for 2023.

Among many things, we discuss:

• The history of Asian tonic drinks, dating back to 1293
• What it means to be a non-alcoholic spirit, in the Better-for-you category
• Borrowing extraction techniques from the perfume industry to create the most accessible drink
• The loneliness of moving the business to a new country, new culture, with no network
• Whittling down 150 classic ingredients from the spice islands of Indonesia, into the two Melati drinks
• What it’s like to leave the male-dominated world of venture capital in Asia, to become an Asian female founder
• The challenges you face doing everything for the first time as an entrepreneur, and why it gets easier.
• And much more...

So sit back and enjoy the show!

Company website

https://melatidrinks.com/

Find Melati near you:

https://melatidrinks.com/pages/store-locator