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37 – Monthly/Quarterly Tasks: Perform marketing review
8 Plays17 days ago
The fourth task that you should complete monthly or quarterly is performing a marketing review.
View the full report online: https://www.hstpathways.com/resources/surgery-center-industry-report/
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Transcript
Importance of Marketing for Surgery Centers
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The fourth task that you should complete monthly or quarterly is performing a marketing review. Surgery centers are often reluctant to lean into marketing because patients are just continuously referred to them. So what does marketing
Building Relationships through Marketing
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matter? But marketing is about more than just attracting new patients. It's about building and maintaining relationships with existing patients, patients the local community, and other potential partners.
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A good marketing plan includes strategies for keeping patients engaged and satisfied with the services provided, which can lead to repeat business and referrals.
Components of a Strong Marketing Plan
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There are plenty of affordable and talented marketing agencies or consultants who could help you develop a simple marketing plan to help build your brand, design your website, establish a solid online presence, create effective messaging, work with local media, drive revenue, and increase case
Gaining Competitive Advantage with Strategy
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volume. A well-thought-out marketing plan with clear objectives will help give a competitive advantage, manage reputation, and succeed long-term.
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Next, let's walk through the key process steps for this phase.
Steps for Effective Marketing
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Step 1. Gather current intel about any current marketing efforts, including social media channels, advertisements, letterhead, logo, colors, web analytics, etc., and any results achieved. Step 2.
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Analyze the data to assess the effectiveness of the marketing effort. This involves comparing the results achieved against the marketing objective set and the key performance indicators monitored. Step 3.
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Develop a marketing budget including website maintenance and updates, online and offline advertising, printed marketing materials, and marketing consultants. Step 4. Develop a marketing plan including clear objectives, the approved budget, a calendar of activities, key stakeholders, and more.
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Step 5. Review objectives on a monthly basis, potentially reallocating the budget, adjusting the marketing channels used, or revising the messaging. The following key performance indicators will help you track your success. Website traffic, social followers, website conversions, and patient reviews on Google or other sites.