Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. 

We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance. 

If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's dive in. 


Special thanks to Laura, host of Grandparents Raising Grandchildren [https://podcasts.apple.com/us/podcast/grandparents-raising-grandchildren-nurturing-through/id1743267739], for submitting today's question!

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Q + A | Should You Run Podcast Ads?

Unlike other podcasts about podcasting that only cover the basics like tech and logistics, here you won't find the kind of podcasting tips you can get on Google.

Because if high-quality audio, publishing valuable episodes every week, and "staying consistent" was the secret to a profitable top podcast, then that would mean everyone who spent over $100 on a mic and gives their best stuff away for free in every episode would be ranking in the Top 100 every week — and we both know that's not the case.

So if you're a coach, consultant, or online expert who wants to start a podcast that actually gets noticed (or if you've already launched but you’re still getting less than 1k downloads per episode and aren’t converting as many leads as you want) you're in the right place.

As a Forbes-featured Top 1% podcast host who's been dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail). After spending more than four years studying what separates successful podcasts from the ones that go unnoticed, Courtney and her team have helped over 60+ business owners and experts rank their podcasts in the Top 100 and turn their show into their #1 source of organic leads by applying the science of human behavior and psychology to podcasting.

Ready to learn what separates today's top podcasts from the ones that go unnoticed so you can create a bingeworthy show that people are actually excited to listen to, rank your podcast in the charts every week, reach a global audience with your message, and convert more listeners into clients and customers? Hit play and let's dive in.