There is a skill inside great trip design that nobody talks about enough, and it has nothing to do with knowing the best hotels or having the right supplier relationships.

It is judgment. And judgment is hard to teach when it has always lived in your gut.

In this solo episode, Brianna shares the frameworks she has spent years developing to articulate what once felt purely instinctive. She walks through how to truly read a client beyond their intake form, how to think about trip movement before you ever touch a hotel list, and why budget clarity is one of the most powerful tools you have in the proposal process.

Whether you are building a team, strengthening your own process, or just looking for language to match the expertise you already have, this one is for you.

Ep 273 What I Wish Someone Had Taught Me Earlier About Trip Design

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