Analytics for Authors Part 1 (with Gail Carriger)

Part 2 coming next week!

Part one of our interview with Gail if you'd prefer to listen to it in two chunks :)

Gail Carriger has multiple NYT bestsellers and over a million books in print in dozens of different languages. She writes comedies of manners mixed with urban fantasy (and sexy queer joy as G. L. Carriger). She is best known for the Parasol Protectorate and Finishing School series. She was once an archaeologist and is fond of shoes, octopuses, and tea.

In this episode, you'll learn:

• Why analytics for authors are so important
• What you should be tracking
• Where to get your data from
• How data helps you make better decision

Links

• Gail Carriger's website
• Gail's redirection post

Time stamps

• 0:00 – Intro 
• 4:15 – Why Gail loves data
• 6:17 – What should authors be tracking and why?
• 13:06 – data sources
• 20:17 – Preorder launch tracking
• 21:52 – The minimum things you should be tracking
• 26:19 – Cosmo crashes the podcast
• 27:15 – How data informs career choices
• 30:34 – Tools to track 
• 37:57 – Newsletter sign up tracking
• 46:06 – Social media tracking