From Passion to Profit: Treating Your Content Like a Business with Lucie Fink

In this inspiring episode of On the House, Amanda sits down with content creator and storyteller Lucie Fink to dive deep into her decade-long journey in media—from her early days as a neuroscience major producing YouTube shows in college to becoming a creative force at Refinery29 and beyond. Lucy opens up about the defining moments that shaped her career, the power of storytelling, and why editing video content still feels like her true passion—even when it gives her migraines.

We unpack the power of outsourcing, how she balances creativity with structure, and why she’s focused on long-form, high-value partnerships over chasing quick wins. It’s a refreshingly honest look at the systems, mindset shifts, and boundaries that keep a creative business running.

What you’ll learn:

Consistency beats virality: Building a sustainable creator business isn’t about chasing trends—it's about showing up consistently with intentional content that reflects your long-term goals.

Delegate before you're ready: Hiring help early (even when it feels premature) can be the game-changer that allows you to scale and stay creatively energized.

Negotiation is a skill: Don’t accept the first offer. Learning how to communicate your value and ask for what you’re worth is essential for working with brands.

Boundaries protect your creativity: Being disciplined with time and energy—especially around email, social media, and availability—keeps burnout at bay.

Your content is a business asset: Treating your creative output like a business (with systems, strategy, and a growth mindset) is what turns passion into profit.

Want to connect with Lucie? 

Follow her on IG: @luciebfink

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Mentioned in this episode:

Flodesk

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Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!