Can you build a six-figure e-commerce business selling products you don't even use yourself? Let's find out.
18 months ago, today's guest was working a day job in digital marketing(opens in new tab), feeling like he was always building somebody else's business.
Sound familiar? He decided to change that by launching an e-commerce store, and now he's doing over £120,000 in monthly sales.
Phil McEleney from Camper Nation(opens in new tab) followed the traditional path of good grades, a good university, and a solid corporate job. But hitting 30 in a middle management role got him thinking about the next 30 or 40 years of his life, chained to an office and a commute.
That's when he decided to build something of his own, one that could become a real, sellable asset.
He landed on camper van and motorhome accessories in the UK market, not because he's a "van lifer" himself, but because the data pointed him there.
58:54
1:05:31
1:08:49
54:17
50:52
42:53