This episode is all about making use of the Piggyback Principle — why it's easier to fill demand than to create it from scratch.

Just like how kids would rather get a piggyback ride than walk because it's easier.

The same is true in business — this strategy allows you to ride the wave of success software products are experiencing to catch that rising tide and get better, faster results with less work.

To help illustrate this, I brought on Kristi DaSilva from DaSilvaLife.com.

DaSilva Life helps small businesses build success by setting up and integrating two popular software tools, HoneyBook and ClickUp, into their workflow and operations.

This earns her thousands of dollars per project along the way.

Full Show Notes: From $30/hr to $300/hr: The Software Consulting Playbook

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