Why Sustainable Transport Innovation Starts with People | Interview with Kristin White

Kristin White is a visionary leader serving as Transportation Industry Executive and Field Strategist for Google Public Sector, where she bridges the gap between Silicon Valley innovation and the public good. With a distinguished career that includes serving as the youngest-ever acting Federal Highway Administrator, COO of nonprofit ITS America, Minnesota DOT Innovation Director, and other roles, she’s managed $300B+ investment portfolios and led major state and nonprofit initiatives.

A lawyer and former Fulbright Fellow, Kristin pairs deep policy expertise with a human-centered philosophy to tackle global mobility challenges like road safety and expanding mobility access. Beyond her professional achievements, she’s a dedicated mentor, “human sunshine”, women’s nonprofit founder, and a fierce advocate for advancing women in transportation.

What you'll learn:

• Why transport innovation isn’t always a technology problem. The biggest barriers to progress aren’t always related to tools (like AI or data) but the systems around them: procurement processes, institutional inertia, and misaligned incentives. Learn why solving “people and process” challenges is often the real unlock for innovation.

• Why outcomes matter more than outputs. The difference between measuring activity (e.g. kilometres of road built, number of signals installed) and measuring impact (e.g. reduced fatalities, improved safety).

• Why collaboration between public and private sectors is harder, and more important, than it looks. The structural differences in incentives, education, timelines, and risk between government and tech companies, and what it takes to build partnerships that genuinely deliver value.

• Why human-centred design is critical to innovation. Understand how designing around real needs leads to better outcomes for both private and public entities and the communities they aim to serve.