Elevate Your Brand with Manny Cabral of First Horizon Bank

On this episode, we're joined by Manny Cabral, Senior Vice President of Marketing Insights and Analytics at First Horizon Bank. With his extensive experience in analytics, Manny has developed and deployed a wide range of tools and strategies, including brand valuation and ROI, consumer and commercial behavioral segmentation, regression and forecasting, data visualization, marketing automation, programmatic media optimization, social advertising analytics, and more. Manny's expertise has allowed him to deliver invaluable insights into marketing effectiveness, attrition analysis, and upper funnel brand campaigns, making him a true leader in the industry.

Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present, and future of their brand.