MSP Hiring: AI Took the Apprenticeship

The episode documents a structural shift in the managed IT services sector: automation and AI are displacing both entry-level and advanced technical work, eroding the traditional skills ladder within MSP operations. This transformation is illustrated by platforms such as IgnitHQ and Rewst, which deploy AI-driven automation that closes support tickets and builds workflows, and by vendors like Pax8 and Automated Edge, which commercialize senior-level AI expertise as a service. Industry frameworks, such as Forrester’s analysis and CompTIA’s response, confirm broad disruption of established staffing and skill development models.

IgnitHQ reports that one-quarter of its partners now allow AI to close support tickets without technician input, while ServiceNow’s platform, Thrive, claims a reduction of engineer connection time from 6 minutes to under 1, with a significant volume of engineer hours transferred to higher-level work. Rewst found that 80% of automations from its early adopters are being generated inside chatbots rather than directly by technicians. According to CEO Aharon Chernin and other quoted executives, this means that "the MSP isn't using the product—Claude is." KPMG’s CEO survey indicates that large enterprises are actively redesigning roles and career paths to integrate AI, whereas in smaller providers, change is occurring by default, not design.

Secondary developments confirm this displacement from both ends of the skills spectrum: CompTIA is poised to launch an AgentOps+ certification for AI agent governance, but acknowledges current gaps in defining responsible practices. Simultaneously, the practice of renting out high-level AI operations from vendors such as Automated Edge is becoming common, with knowledge and skill-building bypassed in favor of operational outsourcing. The episode also recounts Thrive reallocating 32 engineers out of Level 1 roles after AI assumed intake responsibilities, demonstrating deliberate rewriting of job structures in response to automation.

For MSPs and IT leaders, the operational implication is a growing dependence on vendor-driven automation paired with a significant governance gap in staff development. Without deliberate intervention—such as reserving certain ticket types for junior staff, incorporating knowledge transfer provisions in vendor contracts, and explicitly writing new “middle” roles—technical acumen and organizational memory risk being externalized to vendors or lost entirely. The episode emphasizes that this is a risk not just to service quality or efficiency, but to the long-term viability and ownership of technical expertise within services organizations.

00:00 AI Closes the Tickets Techs Learned On 

03:53 Renting Skips the Apprenticeship

06:31 The Missing Middle Job

10:23 Why Do We Care?

 

Supported by: 

ScalePad 
Pax8 
CouchDrop.io (Oveka) 

 

About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

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