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The 3 Phases to $30K/Month: Why You're Stuck and How to Break Through
973 Plays9 months ago
In the debut episode of "The Dream Business Podcast," host Ashley Shaw introduces her mission to help coaches, creators, and entrepreneurs build businesses with clarity and strategy—not just more hustle. Ashley shares her journey from burnout to building a seven-figure business with a small audience, emphasizing the importance of doing the right things in the right order. She outlines her three-phase Dream Business Framework and encourages listeners to focus on foundational steps for sustainable growth. The episode promises actionable advice, mindset shifts, and a free Dream Business Map to guide listeners toward their own dream business.
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Transcript
Introduction and Podcast Purpose
00:00:02
Speaker
Hey there, it's Ashley Shaw and you're listening to the Dream Business Podcast. If you've ever felt like you're doing all the right things but not seeing the growth you want, take a deep breath because you're in the right place.
00:00:16
Speaker
Around here, we believe business shouldn't feel like a never-ending to-do list. It should feel like clarity, confidence, and finally having a plan that actually works for you.
Ashley's Business Journey
00:00:28
Speaker
I'm obsessed with figuring out what really moves the needle and ditching what doesn't. After building a seven figure business with just 7,016 followers, I can promise you this, you don't need to do more.
00:00:41
Speaker
You just need to do the right things in the right order. Each week we'll talk about what's working right now in online business, what's not, and how to scale with more freedom, not more hustle.
00:00:53
Speaker
So if you're ready to grow your dream business with ease, heart, and whole lot of strategy, grab your coffee, get comfy, and let's dive in. Welcome to the Dream Business Podcast.
00:01:05
Speaker
My name is Ashley Shaw, and we are starting at episode one here. So if we have met before, we have probably met on potentially my previous podcast, Social Selling Simplified.
00:01:20
Speaker
And What I wanted to create in this space is a place that if you've ever felt like you're doing everything right, but still not getting traction, this podcast was made for you.
Key Insights from Experience
00:01:36
Speaker
And i want to share first a little bit about my story, just as we get things kicked off here. because i am a completely different entrepreneur than I was when I started Social Selling Simplified. And really, Social Selling Simplified was all about being really authentic in your social media and all the things really needed to grow your business when you have a business that relies on social
00:02:08
Speaker
And i did all the things, you know, just a quick little bit on my story. i built a seven figure business with 7,016 followers.
00:02:22
Speaker
And it actually happened quite quickly. In true business fashion, the first three years was really about getting to that 10k a month consistently.
00:02:36
Speaker
And that felt like it took a lot of effort to figure that out. But then once I i had that figured out, then ten k a month to 30K a month, it only took about six months.
00:02:51
Speaker
And then from there, it was like another six months before we had our first month.
Avoiding Burnout and Building Foundations
00:02:57
Speaker
So learning how to build a business and what the right things to do in the right order really became an important part of my story. I was able to shortcut and really fast track my success.
00:03:16
Speaker
But in doing so, i felt like I really got stuck. i I built a business that eventually sort of ended up feeling inauthentic and maybe...
00:03:32
Speaker
I had, you know, built this big team and I was working with a lot of my family members. And there were all these things that it definitely created a lot of pressure.
00:03:43
Speaker
And it ended up being something that I had to take a step back from. So it really became, you know, a place that I i felt burnt out.
00:03:55
Speaker
I felt that I had been maybe a little bit more chasing and i had brought people onto our team that maybe didn't feel authentic to the vision and then getting stuck in that.
00:04:09
Speaker
comparison trap. This for me is really a fresh start. It's a ah fresh start to really get back to basics. And that's where I really loved helping business owners and entrepreneurs was really at the foundation and then being able to build on a really great foundation.
Intentional Business Building vs. Trends
00:04:34
Speaker
ah When I first started, i didn't have a strategy problem. i had seen what a lot of the gurus were doing. And i i studied that. My background is health and fitness. And specifically in the training department, I started my career as a personal trainer and then moved you know, quickly into management, but then also like teaching people in the company, like at the beginner level, how to sell and then general managers, how to manage. And when it came to business, to me, it was always like, I need to break this down into very actionable steps.
00:05:15
Speaker
Because when I can teach something, I learn it you know, at a much, much deeper level. It's like, you know, that second phase of learning when you can teach it. So when I was first getting started, i didn't have a strategy problem.
00:05:32
Speaker
It was more so, you know, I think strategy is cheap, to be honest. You know, there's so many people that talk about it. There's so much overwhelm around it. I really had a foundation problem. You know, the industry really does sell these constant tactics, you know, new offers, new funnels, new hacks, but nobody really, really talks about sequencing.
00:05:56
Speaker
And where do you start first? I think a lot of us can get caught up in that shiny object syndrome. You know, we're always chasing the next thing. We're watching other people do reels and feeling like, oh, I need to do more of that. And we're just, we're constantly chasing instead of really being intentional about what do I want to do?
00:06:17
Speaker
How do I want to build my business so that this fills me up and I feel great about what I've done? so Those are really the lessons that I want to share on this podcast is how to be intentional in building because, you know, I've seen what can happen in the, you know, when you build just to build and then all of a sudden you wake up with this monster and you're like, okay, this is not exactly how I had envisioned ah my life being. And, you know, when you're building a business, you're obviously putting a lot of yourself into it.
00:06:53
Speaker
And you're, you you you know, there are trade offs, right with your time and and what you're putting into it. So I really want this podcast to be about breaking down those core steps.
00:07:04
Speaker
And I really feel like the dream business framework has three phases. And on this podcast, I'm going to talk about all three of these phases because I am definitely passionate about each of them.
Phases of Business Growth
00:07:22
Speaker
So let's start off here with talking about phase one. So phase one is about proving it's possible. This is where you go from maybe making no money to ten k a month.
00:07:34
Speaker
And in this phase, it's really important. These are the three core things that you need to get really, really clear on is who is your dream client? What is that dream offer for them? And then how to build that dream audience.
00:07:49
Speaker
When you do those three things, you're going to hit 10K per month consistently, no problem. Then we move into phase two. And I would, you know, argue, arguably say that building predictability and going from 10K to 30K is the most life changing because all of a sudden, i remember having this realization that i will never have to work for anyone else again.
00:08:17
Speaker
I had that moment of like complete clarity. Now that's not to say since then I haven't, you know, felt the entrepreneurial roller coaster of like, oh, should I be doing this? Should I get off the train? You know, like all the ups and downs that come with it. But I remember very distinctively having that feeling of I will never need to work for someone else again.
00:08:39
Speaker
So in this stage, we're focusing on the dream lead funnel. We're focusing on how to launch properly. and We're focusing on the core mechanisms that really dial in how to teach your audience what they need to know.
00:08:56
Speaker
Then we move into phase three. And this is where you go from 30k to 100k. And this is scaling what works. And you know, funny enough, like this jump from 30k to 100k.
00:09:09
Speaker
It was actually the easiest because all you have to do at that point is you're just putting fuel on the fire. And this is really where you dial in your dream systems, ah traffic and events.
00:09:23
Speaker
And so you definitely don't need to do everything all at once. You just need to know what to do right now. And so that's why i am passionate about sharing the the dream business framework.
00:09:40
Speaker
with you guys and really breaking it down so that these steps become really clear and it's easy to know where
Simplifying Business Strategies
00:09:48
Speaker
to focus. And you haven't heard any of my podcasts before, i am a sucker for simplicity. So i really hate when people overcomplicate things and they just throw more on the fire.
00:10:04
Speaker
and it feels like, can you just not simplify this for me and make it easy? And I know that's my teaching background, kicking in and wanting to make this podcast the one thing that you listen to every week that you're like,
00:10:19
Speaker
I have clarity. I'm so excited to jump into my business this week. That's what I'm here for. That's what I want to help you do. So this is a turning point.
00:10:33
Speaker
When you stop chasing and you start mapping, your business will feel completely different. And with this shift, I really think that If you're out there and you're thinking like, oh, I just need more followers and I just need to post more and i i just need to insert whatever behavior you are you are currently funneling all your time into,
00:10:59
Speaker
I want you to know that i I'm going to break that belief because with the right foundation in your business, you too can hit six, seven figures with just a small following like I did with 7,016 followers.
00:11:15
Speaker
And it's about stopping trying to outwork everyone. And i think it's almost your... want to say out focusing them.
00:11:27
Speaker
But what that really means is that the more you lean in to who you are, who you specifically help, what is your superpower, and you connect your life story, your gifts with all of that,
00:11:44
Speaker
the messaging becomes so crystal clear, it cuts through all the noise of everyone else and your dream clients will be able to find you.
Target Audience and Resources
00:11:55
Speaker
So welcome to the dream business world. And this podcast is for the coaches, the creators, the experts, the entrepreneurs who are ready to stop spinning their wheels and start building businesses that pay them back.
00:12:12
Speaker
And I don't mean just financially, but I also mean like they fill your soul up again. Because I think sometimes we can get a little bit disconnected from that and our business feels like a burden. And I really feel like your business should also help failure fill your soul up and fill your cup up.
00:12:31
Speaker
So what you can expect from this podcast is weekly episodes with tactical clarity, mindset reframes, and zero fluff real talk.
00:12:42
Speaker
I want you to get off this podcast and have a very specific to-do that you can execute that week so that you're excited to come back to get that next step.
00:12:52
Speaker
And I am going to cover everything from $0 until your first month.
00:13:00
Speaker
So what I would love to invite you to do is start by downloading the Dream Business Map. So this is a free tool that I created to help explain those three phases of business and help get clarity on exactly not only where you are, because it should be fairly obvious based on your financials,
00:13:24
Speaker
But really, what are the steps to focus on? So you can grab that by going to ashleyshaw.ca slash dreambusinessmap. And you can get started there with having a look at that. And that's going to give you a lot of clarity in terms of where to focus right now.
00:13:45
Speaker
So thank you so much for if this is your first time listening to the first episode, but also thank you so much for for coming back. If you have been a Ashley Shaw fan throughout, I value you. Thank you so much for spending your quality time with me.
00:14:03
Speaker
And remember, your dream business isn't built by doing more. It's built by doing the right thing at the right time. I'm so excited that you're here. Thank you so much for sharing this time with me today. And we'll see you next time on the Dream Business Podcast.
00:14:20
Speaker
You've been listening to the Dream Business Podcast with Ashley Shaw. If you loved today's episode, don't forget to hit subscribe so you never miss an episode that helps you build business that feels like freedom.
00:14:32
Speaker
And if you want more free tools and resources to grow without burnout, head to ashleyshaw.ca and grab your free guide on the dream business map.
00:14:44
Speaker
This is your roadmap to clarity, calm, and consistent income. And hey, if you're feeling generous, share this episode with a friend who's ready to stop chasing strategies and start building their dream business.
00:14:57
Speaker
Until next time, keep growing with clarity, not chaos.