FAN BUSINESS: Anticipating the Prequels (with DAN MADSEN)

We are joined by the illustrious DAN MADSEN, the founder of the Lucasfilm Fan Club in the 80s which rebranded as the Star Wars Insider. As the professional fan inside the Lucasfilm apparatus, he was in a unique position to witness the creation of the most anticipated films of all time. Josh has a great conversation with Dan as we discuss the delicate balance between business and fandom, why it was a bad idea to have only one pair of socks at the first Star Wars Celebration in 1999, and what the legacy of the prequels is today.

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