There has been a rise in successful channels that many would consider “unoptimized." Have you noticed this? One example of this is Sam Sulek . He is a fitness creator who is blowing up even though he breaks all the rules of YouTube with his thumbnails, video length, and low production value. It's leaving so many people to wonder, "How is this working for him?!?"
Recently, VidIQ put out a great video on this. But, we wanted to share more thoughts around the topic because this is a pattern we are seeing with many types of channels and there are some great lessons that can be learned and applied to us all.
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