11-15-24 - TikTok Adds Links to Captions, Threads Updates, and Buffer Shares Stats on Reels vs Carousels

Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kristi Lang at Buffer sharing their findings from 2 years of Instagram engagement data.

Show Notes:

TikTok Including Links in Captions (Threads)

Lia Haberman -  In Case You Missed It (Substack) 

Threads Sign Up Experience Changing (Threads)

Threads Rolling Out Ads in January (The Information)

Buffer: Data Shows Instagram Reels are Best For Reach — But Not Engagement (Buffer)

Buffer Video from Kirsti Lang (Instagram)

Buffer: Interview with Amanda Marachko (Audio Version) (Video Version)

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