108) Inside the Decline of Sweater Quality — and What to Look for in a Durable Knit with Mari Medina

The declining quality of sweaters has been a big discussion in the past year, but is a reality we've been witnessing for the past couple of decades.

But what exactly is so much worse about today's sweaters and what has been going on behind the scenes that's made them so bad? And importantly, how can brands do better? What should we be looking for in a high quality knitwear piece?

We're covering all of this and more in today's Conscious Style Podcast episode with expert knitwear designer and product developer Mari Medina. Mari is the founder of April Knit Studio, a design studio dedicated to creating high-quality knitwear for fashion brands. With an extensive network of trusted suppliers and artisans, April Knit Studio offers brands access to natural materials, enabling the development of knitwear that reflects each brand's unique identity.

In this episode, Mari also discusses what an ethical supplier or artisan partnership looks like, the benefits for both the customer and the brand of keeping the same styles year over year, and the value of harnessing external expertise instead of going at it alone as a brand founder.

🎧  LISTEN NEXT >> EP44: How to Identify High Quality Clothing with Zoe Hong

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Website: aprilknitstudio.com

Instagram: @aprilknit.studio

LinkedIn: April Knit Studio