In this episode of The Heart & Hustle Podcast, Evie and Lindsey are joined by personal stylist and thrifting queen Krista Lavrusik for a conversation that feels like a confidence pep talk you did not know you needed. Krista shares how discovering your personal style can completely shift the way you see yourself, especially if you have spent years treating clothes as purely functional or feeling disconnected from your wardrobe. From walking into a thrift store without feeling overwhelmed to her iconic "thrifting boyfriends," Krista breaks down exactly how to shop with intention, spot quality pieces, and build a closet that actually reflects who you are. The girls dive into "feeling like a 10," navigating style through pregnancy and postpartum seasons, why men's button downs are a secret weapon, and how confidence starts with honoring what makes you feel good right now. This episode is full of practical tips, permission to let go of what no longer serves you, and encouragement to stop waiting for the perfect moment to show up as yourself. If you are craving a wardrobe refresh, a mindset shift, or just want to feel more confident in your own skin, this conversation will leave you inspired, empowered, and ready to step into your own '10' energy. Follow Krista: - Instagram: https://www.instagram.com/kristalavrusik/ - All Her Links - https://linktr.ee/kristalavrusik --------------------------------- Posing Freebie: https://theheartuniversity.com/candid ---------------------------------

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463: Feel Like a '10' - How to Discover Your Personal Style Through Thrifting with Krista Lavrusik

This week Evie and Lindsey dive straight into the spicy side of the photography world with a full lineup of industry hot takes that every creative has heard, whispered about, or secretly debated in their group chats. From the controversial claim that styled shoots are cheating to whether presets make you a bad editor to the uproar over using inspo photos from Pinterest and the big conversation around photographers marketing only to other photographers, the girls peel back the layers on what is actually true, what is totally blown out of proportion, and where they land based on years of building successful creative careers. They share hilarious personal stories from their early wedding days, talk honestly about how creatives grow their style, and discuss why AI editing is shifting the industry in real time. They unpack why photographers accidentally end up talking only to other photographers online, and finish with a candid breakdown of the growing trend of burnt out photographers jumping straight into education before they are ready. If you want an episode filled with honesty, laughter, real talk and the permission to rethink any rule the industry has ever tried to put on you, this one is a must listen.

--------------------------------- Pinterest Freebie: https://theheartuniversity.com/pinterest ---------------------------------

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In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook!

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/].

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462: "Styled Shoots Are Cheating" - We Discuss Photography Industry HOT Takes

Get ready for an episode that feels like a warm hug, a pep talk, and a behind the scenes masterclass all rolled into one. Today we sit down with the wildly talented husband and wife duo Jay and Mack of Jay and Mack Films, the storytellers known for their cinematic, documentary style wedding films that make you feel every last emotion. We talk about how they evolved from directing every moment to capturing the raw beauty of real life, how a chaotic surf session became their superhero origin story, and how mic'ing up couples throughout the entire wedding day unlocked the heartfelt and hilarious soundbites their films are loved for. They share what it really takes to give couples an elevated experience, why communication and calming energy matter so much on a wedding day, and how they navigate the dance between marketing and ethical storytelling when posting viral content online. We also dive into TikTok strategies, vertical versus landscape filming, the pressures of social media, and the creative slump that so many wedding vendors are feeling right now. If you are a creative, a wedding professional, or someone craving a dose of honesty, inspiration, and belly laughs, this conversation is your new comfort listen. Check Out Jay & Mack Films: https://jayandmackfilms.com/ - Instagram: https://www.instagram.com/jayandmack --------------------------------- Niche Down freebie: https://theheartuniversity.com/niche --------------------------------- Website Templates: www.theheartuniversity.com/website-templates [http://www.theheartuniversity.com/website-templates] ---------------------------------

Check Out Our Course Library: https://theheartuniversity.com/courses ---------------------------------

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/].

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461: How to Utilize TikTok & Social Media as Wedding Filmmakers with Jay & Mack Films

Today Evie and Lindsay are spilling the tea on the real, raw, and slightly chaotic lessons they have learned across a decade of entrepreneurship. From the early days of nonstop hustle, to the intense journey of building a swimsuit brand, to hiring people without enough oversight and even ignoring their own finances for far too long, the girls take you behind the scenes of what actually happens when growth moves faster than strategy. You will laugh, cringe, and nod along as they reflect on the moments that stretched them, stressed them, taught them, and ultimately grew them into stronger and wiser entrepreneurs. If you are building a business, dreaming of one, or simply wanting to feel less alone in the messy middle, this episode gives you a clear reminder that every setback is a setup for future strength. --------------------------------- Manual Mode Freebie: https://theheartuniversity.com/manual ---------------------------------

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460: We Wasted $300k+?!? 4 of The Biggest Mistakes We've Made in Business

Get ready for a girl chat that will light your creative fire as we sit down with the incredible Andi Alleman of Oui, We Studio, a visionary strategist who helps creatives build obsession worthy brands and magnetic cult-like followings. Andi dives into her journey from the corporate beauty and fashion world into running her own strategy house, sharing her passion for creativity, future focused thinking, and helping artists and entrepreneurs create deep resonance with their audiences. She breaks down what a cult-like following truly means, why personal connection matters more than ever, and how creatives can stop throwing spaghetti at the wall and instead build brands that speak straight to the soul. The conversation takes a powerful turn into the world of AI as Andi shares how she uses ChatGPT as a creative partner in her workflow, from content planning to brand messaging, and why training your AI is key to unlocking ease, clarity, and confidence in your business. If you have ever felt overwhelmed by marketing, content creation, or showing up consistently, this conversation will give you both the encouragement and the practical insight you need to build a brand that your people cannot stop talking about. Stay Updated with Andi: - https://www.ouiwestudio.com/ - https://www.instagram.com/ouiwestudio/ - https://www.instagram.com/ouiwegirl/ --------------------------------- Imposter Syndrome Freebie: https://theheartuniversity.com/imposter --------------------------------- Honeybook: share.honeybook.com/heart [http://share.honeybook.com/heart]

In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! ---------------------------------

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/].

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459: Utilizing ChatGPT Into Your Business Strategy with Andi Alleman

What does success really mean to you? In this heart-to-heart conversation, Evie McLeod and Lindsay Roman take listeners on a candid journey through their evolving definitions of success, from childhood dreams of fame and red carpets to the deeper fulfillment of faith, family, and freedom. With raw honesty, laughter, and a few hilarious stories (including a first-kiss-on-stage moment), they unpack how chasing external validation shifted into building lives grounded in purpose and peace. Whether you're redefining your own version of "making it," balancing motherhood with entrepreneurship, or learning to find joy in the season you're in, this episode will leave you inspired to measure success by who you're becoming, not what you're achieving. --------------------------------- IG Bio Freebie: https://theheartuniversity.com/bio ---------------------------------

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458: Spoiler alert, Hustle Culture lied to us?! How our view of success has evolved over the years.

This week on The Heart & Hustle Podcast, Evie and Lindsey chat with the inspiring Madison Wetherill, the creative force behind "Cook at Home Mom", a food blog helping busy women and moms simplify healthy eating without losing their sanity. Madison dives into the real-life rhythms of meal planning, finding variety for picky eaters, and creating family-friendly dinners that actually fit into chaotic schedules. From using shared Notion boards to grocery delivery hacks and time-saving tips, Madison's approach shows that meal planning doesn't have to be overwhelming, it can be empowering and even fun! She shares honest advice on overcoming mom guilt, building sustainable habits, and her favorite go-to recipes (spoiler: chicken fried rice and tacos make the list). If you've ever found yourself staring into the fridge at 6 p.m. wondering what to make, this episode is your ultimate guide to planning, prepping, and cooking with joy and balance. Check Out and Follow Madison Wetherill: https://cookathomemom.com/ - Free 5 day meal plan for listeners: https://cookathomemom.com/show/ - Instagram: https://www.instagram.com/madisonwetherill/ --------------------------------- Download the Ghosting freebie: https://theheartuniversity.com/ghosting ---------------------------------

Website Templates: www.theheartuniversity.com/website-templates [http://www.theheartuniversity.com/website-templates]---------------------------------

Check Out Our Course Library: https://theheartuniversity.com/courses

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/].

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457: Meal Planning for Busy Moms: Eliminating the Stress of Cooking with Madison Wetherill

  Get ready for a behind-the-scenes masterclass in Instagram Bio strategy with Evie + Lindsey! In this episode, the girls do something they’ve never done before, a live Instagram bio audit straight from listener submissions. They break down what makes a bio pop, how to optimize your name field for search, the power of clear calls-to-action, and how to ditch redundant info that’s wasting space. Whether you’re a photographer, coach, artist, or author, this episode will help you rewrite your bio to attract your dream clients and convert followers into loyal fans. Grab your notebook, because by the end, you’ll have the confidence to craft a bio that actually works for you and your business. 

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456: We Audit YOUR Instagram Bios Live!

  In this incredibly moving episode of The Heart & Hustle Podcast, Evie and Lindsey welcome back Cheyenne and Colton Lowe for part two of their miraculous adoption story, one that began years ago when they first shared their heart for growing their family through adoption. This time, they open up about the faith-filled, tear-streaked, God-ordained journey of meeting their daughter in India, walking through obstacles that only divine intervention could overcome, and witnessing literal miracles of healing and transformation. From years of waiting, prayer, and fasting to the powerful moment of finally holding their daughter in their arms, Cheyenne and Colton share how obedience, surrender, and radical faith can turn heartbreak into beauty. Whether you’re an entrepreneur, dreamer, believer, or simply someone who loves a good story of hope, this episode will have you crying, smiling, and believing in miracles all over again. Stay Updated and Follow Colton & Cheyenne: - www.cheyennelowephotos.com [http://www.cheyennelowephotos.com/]

 - www.instagram.com/chey_lowe [http://www.instagram.com/chey_lowe] Listen to their first appearance on the show: Episode 290 on Apple [https://podcasts.apple.com/us/podcast/290-what-the-adoption-process-looks-like-with/id1487265198?i=1000583274118]Episode 290 on Spotify [https://open.spotify.com/episode/0dURzKlrKJrNaaacsSZqQn?si=5YI-IJXLSM6a2NOOmoTwZg] --------------------------------- Editing Style Freebie: https://theheartuniversity.com/style --------------------------------- Honeybook: share.honeybook.com/heart [http://share.honeybook.com/heart]

*In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel  --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/]. --------------------------------- “PODCAST10” for 10% off anything from The Shop!

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455: Adopting Their Daughter - The Miraculous God Story of Overcoming Impossible Odds with Colton & Cheyenne Lowe

Calling all wedding photographers! Ever had that “oh-no-did-I-forget-my-SD-cards?” panic the morning of a wedding? Today, Evie and Lindsey are saving your sanity with the ultimate wedding day checklist. They’re walking you through everything, from what to prep the week before (hello, weather check and client emails!), how to charge, pack, and hydrate like a boss. You’ll hear Lindsay’s hilarious 2018 horror story about fake-shooting without SD cards, get tips for packing emergency kits that make you the day’s hero, and learn why leaving way early can literally save the day. Whether you’re a seasoned pro or gearing up for your first “I do,” this episode will have you feeling organized, confident, and ready to crush wedding season without the stress!

Download the Wedding Day Checklist: https://theheartuniversity.com/checklist --------------------------------- Determine Your WHY Freebie: https://theheartuniversity.com/why ---------------------------------

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Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

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454: Wedding Day Checklist for Photographers

A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers
who want to make the most out of their life. Consider us your newest BFF's who
are in your corner (and your ear buds!) giving you practical tools to use in
your business and life, while empowering you with some spit fire truths that
will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring
you tangible and actionable tips to up level your business and life while giving
you some laughs and encouraging you to chase after your God given dreams. We
believe you have ONE life to live, and YOU get to choose how you want to live
it. Ya ready to run your business like a rockstar and own who you were made to
be? Perf. Chat with you there!

Lindsey Roman

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