In episode 148 of the MaYapinion® podcast, Maya Roffler sits down with Nicole Hoover, founder of Death Doula Nicole, to tackle one of the most overlooked (and often avoided) areas of life and business: how to build a meaningful, service-based business around end-of-life support while navigating visibility in a conversation most people aren't ready to have.

Nicole shares her deeply personal journey from a 20-year career in HR to becoming a death doula after losing both her aunt and her mother within a short period of time. Through caregiving, grief, and ultimately stepping away from corporate life, Nicole found herself called to work that aligns with her heart, supporting individuals and families through one of life's most sacred transitions.

This episode is a true MaYapinion® conversation. Maya doesn't just listen; she gives her honest, strategic take on why Nicole's work is so powerful, yet difficult to market in a society that avoids conversations around death, and what it actually takes to connect with the right people at the right time.

Together, they walk through how to build trust in sensitive spaces, the importance of community-based visibility, and how Nicole can shift from last-minute client inquiries to earlier, more impactful relationships with families. Maya also shares specific strategies for lead generation, local networking, and building virtual support communities that allow Nicole to expand her reach while staying aligned with her mission.

This episode is especially powerful for heart-centered entrepreneurs, service-based providers, and anyone building a business around deeply personal, emotional, or transformative life experiences. Building a business like this isn't about louder marketing. It's about deeper connection, trust, and showing up in the rooms where people need you most.

What You'll Hear in This Episode

 * Nicole's transition from a 20-year HR career to becoming a death doula

 * How losing both her aunt and mother led to her calling in end-of-life care

 * What a death doula is and how it compares to a birth doula

 * The emotional, logistical, and bedside support a death doula provides

 * Why end-of-life care is often avoided in the U.S. and how that impacts families

 * The challenge of being brought in too late and missing the opportunity for deeper support

 * The power of legacy work and helping families preserve stories and memories

 * Why community and early connection are essential for this type of service

 * Maya's MaYapinion® on building trust in sensitive, emotional industries

 * How to use Facebook groups and support communities to connect with the right audience

 * Why local networking with medical professionals can create strong referral pipelines

 * The opportunity to build virtual offerings and support groups for wider reach

 * How to position services in a way that feels supportive, not intrusive

 * Why visibility for heart-cente

148 - Growing a Local and Virtual Business Community with Death Doula, Nicole Hoover

On Episode 4 of Season 9 of The Surviving Siblings Podcast®, host Maya Roffler is joined by Erica Bohn, a surviving sibling who shares the story of losing her brother, TJ, in a car accident over 30 years ago, and how that loss shaped her life, her healing, and ultimately her path into helping others.

Erica takes us back to her childhood growing up in a close-knit Midwestern family. Both she and her brother TJ were adopted as babies, raised in what she describes as a loving, "perfect" family, until one summer night in 1995 changed everything. TJ, just weeks away from starting his senior year of high school, left for a party and never came home.

In a heartbreaking twist, Erica's father—who never missed work—left early that night with a bad feeling, took a different route home, and was the one who found TJ after the accident. What followed for Erica at just 14 years old was shock, trauma, and a blur of grief, surrounded by a community that showed up in full force, but without the tools to help her process what had happened.

Erica shares how her grief went largely unprocessed for years, leading to difficult choices in her teens and twenties, and how it wasn't until later in life, after becoming a mother that she sought therapy and began to truly heal. Today, as a social worker, Erica channels her experience into supporting others, carrying her brother's legacy forward through compassion and connection.

This episode is a powerful reminder that grief doesn't have a timeline, healing isn't linear, and the people who simply sit with us in our darkest moments can change everything.

In This Episode:

(0:00:00) – Meet Erica + Remembering TJ Erica introduces her story, her bond with TJ, and their unique family dynamic as adopted siblings.

(0:02:00) – A Big Brother, A Big Personality Erica shares what TJ was like growing up—funny, outgoing, athletic, and loved by everyone.

(0:04:00) – The Night Everything Changed A summer day with family turns into tragedy after TJ leaves for a party and never returns.

(0:05:30) – A Father's Instinct Erica recounts how her dad left work early with a bad feeling and found TJ at the accident scene.

(0:10:00) – Finding Out: "He's Dead" Erica describes waking up to her mother's screams and the traumatic moment she learned her brother was gone.

(0:11:30) – A High School Funeral + Community Support The overwhelming turnout at TJ's funeral and the role her friends played in simply sitting with her through the pain.

(0:15:00) – Understanding the Accident What Erica later learned about the crash, and the unanswered questions that remained.

(0:19:00) – Life After Loss at 14 How grief showed up in Erica's teenage years—through risk-taking, avoidance, and unprocessed trauma.

(0:22:00) – Healing Later in Life Erica shares how becoming a mother led her to therapy and a deeper commitment to healing.

(0:24:00) – Finding the Right Therapist Why connection matters in therapy—and how to know when you've found the right fit.

(0:27:00) – A Career Rooted in Compassion How Erica's life experiences led her into social work and supporting others through difficult circumstances.

(0:33:00) – Family Bonds After Loss How grief brought Erica and her parents closer—and what it looked like to grow together instead of apart.

(0:38:00) – Parenting After Loss Erica shares the fears and realities of raising teenage drivers after losing her brother in a car accident.

(0:41:00) – Advice for the Newly Bereaved Why there's no "right" way to grieve—and the importance of support, presence, and compassion.

This episode is sponsored by The Surviving Siblings®

Connect with Erica:

Erica Loses TJ To A Car Accident

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Jackie Jansky, founder of Finder Binder, to tackle one of the most common challenges product-based founders face in the early stages of business: turning a product that works into consistent, predictable sales.

Jackie shares the powerful story behind Finder Binder, a mealtime tool she created after her premature twins struggled with feeding issues, sensory challenges, and food aversions following a long NICU stay. After working with nutritionists, therapists, and medical professionals, Jackie combined the strategies that worked into a simple system that helped her kids build balanced meals while giving them a sense of choice and control at the dinner table.

This episode is a true MaYapinion® conversation. Maya doesn't just listen; she gives her honest, strategic take on why Jackie's product resonates so strongly in person but struggles to gain traction online, and what founders often misunderstand about visibility, social media, and customer connection in the early stages of launching a product.

Together, they walk through the founder mindset, how to position a product around the problem it solves, and the difference between selling a product and offering a solution. Maya also shares specific strategies Jackie can use to build organic traction through community, social platforms, and connecting directly with the moms who need this product most.

This episode is especially powerful for product-based founders, mompreneurs, and early-stage entrepreneurs who know their product works but are struggling to move from occasional sales to consistent momentum.

What You'll Hear in This Episode

 * Jackie's story of creating Finder Binder after years of feeding challenges with her twins

 * How NICU complications, food aversions, and sensory issues inspired a new mealtime solution

 * Why giving kids controlled choice can transform stressful mealtimes

 * How Jackie built the first version of Finder Binder using Canva, printed cards, and a simple matching system

 * The different ways families are using Finder Binder today, including picky eaters, GI issues, and autism support

 * Why trade shows have worked well for Jackie and the limitations of relying on them for growth

 * The mindset shift from "selling a product" to solving a real problem for overwhelmed parents

 * Why moms are the core customer and how to speak directly to their daily frustrations

 * How founders can turn online communities into powerful organic marketing channels

 * Why TikTok can be a powerful platform for showing the product in action and connecting with real families

 * Why consistent content and storytelling can create momentum for product-based businesses

This episode is sponsored by Finder Binder

Connect with Jackie Jansky

Website: www.myfinderbinder.com [http://www.myfinderbinder.com/]

Instagram: https://www.ins [https://www.instagram.com/myfinderbinder?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr]

147 - Consistent Sales Challenges with Jackie Jansky, Finder Binder

On Episode 3 of Season 9 of The Surviving Siblings Podcast®, host Maya Roffler is joined by Gyani, a surviving sibling and grief professional, who shares the story of losing his brother, Pete, to cancer, and how earlier loss in his life shaped the path he walks today.

Gyani takes us back to his first encounter with grief at 13, when his father died of cancer. Raised in what he describes as a "Leave It to Beaver" style family. Mom, dad, and five boys—he reflects on how grief rippled through their family system like a bomb, in a time when there were few tools or conversations available to help a young boy process loss.

A few years later, Gyani found his way into meditation, yoga, and wisdom traditions, an unexpected but life-changing shift that became a foundation for everything that followed. Decades later, after building a career in counseling and the corporate world, Gyani felt an internal nudge that it was time for a new chapter. Then came a loss that re-opened the "great beast of grief" in a fresh way: the death of his baby brother, Pete.

Gyani shares how Pete's cancer moved fast—from a melanoma diagnosis to death within roughly a year—and how helplessness, family dynamics, and the inability to "make people come to the grief table" became part of his grieving process. This conversation is a powerful reminder that grief is not a problem to solve, but an experience that asks to be witnessed—by others, and by ourselves—with compassion, patience, and attention.

In This Episode:

(0:00:00) – Meet Gyani + The Loss That Started It All Gyani introduces himself, shares that he works in the grief space, and reflects on losing his father to cancer at age 13.

(0:01:30) – Growing Up in a Family of Five Boys Gyani describes his family system, his place as the fourth of five brothers, and how grief impacted their "sports team" dynamic.

(0:03:30) – A Teenager Finds Meditation + Meaning Gyani shares how he found meditation, yoga, and wisdom traditions in high school—seeking something "deathless" after losing his dad.

(0:06:00) – Grief Doesn't Come With a Manual Maya and Gyani discuss how grief shapes you early, how people cope differently, and why many families lack the tools to process loss.

(0:10:00) – How Gyani Entered the Grief Space Professionally Gyani explains how his meditation practice and counseling training eventually converged—after years in the corporate world—into grief-focused work.

(0:12:30) – Asking "What's Next?" + Listening for the Answer Gyani shares his transition season, spending time in nature and intentionally seeking clarity for his next chapter.

(0:24:30) – Pete: "It's Powerful to Say His Name" Gyani introduces his brother Pete, their bond, growing up together, and why Pete was his "rock."

(0:26:00) – From Melanoma to Loss: A Fast Cancer Journey Gyani walks through Pete's diagnosis, how quickly it spread, and the shock of losing a healthy, vibrant brother.

(0:28:30) – Helplessness, Anger, and the Storm of Grief Gyani reflects on the layers of grief—including the raw helplessness that remains when you realize you can't change the outcome.

(0:30:00) – Family Dynamics: You Can't Drag People to the Grief Table Gyani and Maya discuss how differently siblings and families grieve—and the pain of wanting connection when others shut down.

(0:35:30) – Community as Medicine: Why Grief Must Be Witnessed Gyani shares why grief + isolation is a "double whammy," and how community helps thaw shame and soften the nervous system.

(0:43:30) – What Gyani's Grief Work Looks Like Today He shares how mindfulness-informed grief counseling helps people gently lean into grief, including working with the body ("issues are in the tissues").

(0:47:

Gyani Loses Pete To Cancer

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Jen Uschold, founder of Jen Uschold LLC, to tackle a challenge so many experienced experts face when they expand, getting your message out clearly enough that the right people actually raise their hand.

Jen shares her powerful 35-year journey in physical therapy, how one unresolved client case sparked her curiosity about the link between stress and pain, and how pain science and health coaching completely transformed the way she helps people. What started as treating physical pain evolved into something much deeper: supporting clients through chronic pain, nervous system sensitivity, and even major life transitions.

This episode is a true MaYapinion® conversation. Maya doesn't just ask questions, she gives her honest, strategic take on what's missing in Jen's current marketing approach, why consistency alone isn't the whole answer, and how Jen can build a stronger pipeline for both coaching and speaking without burning out or getting lost in "trying everything."

This episode is especially powerful for coaches, practitioners, and experts with deep experience who know their work changes lives, but need a clearer path to visibility, client attraction, and consistent momentum.

What You'll Hear in This Episode

 * Jen's 35-year background in physical therapy and why one client shaped her entire career

 * How stress and emotional overload can influence physical pain—and why pain is never "just physical"

 * Jen's evolution into health coaching, lifestyle medicine, and pain science integration

 * Why "all pain is real" and how outdated models keep people stuck

 * Jen's Empower framework: Education, Motion, and Powering down the nervous system

 * The difference between treating pain vs. managing pain—and why that language matters

 * Jen's biggest business challenge: getting her message out so the right people say "yes"

 * Maya's MaYapinion® on why coaching can feel saturated—and how to stand out anyway

 * What Jen has tried so far and what's missing

 * Maya's MaYapinion® on where to find ideal clients

 * Why Facebook groups can be a goldmine when you lead with connection

 * Maya's MaYapinion® on creating your own free community that feeds into paid programs

 * Why speaking grows faster when you get specific about the audience you want to serve

 * How to stop being a "speaking chameleon" and position yourself as the go-to for one clear outcome

 * A simple strategy for finding the right speaking rooms: go where the problem already lives

This episode is sponsored by Jen Uschold LLC.

Connect with Jen Uschold:

Website: https://www.jenuschold.com/

Linkedin: https://www.linkedin.com/in/jen [https://www.linkedin.com/in/jenuscholdpt/]

146 - Visibility Challenges with Jen Uschold LLC

On Season 9, Episode 2 of The Surviving Siblings Podcast®, host Maya Roffler is joined by Earla Dawn, who shares the story of losing her sister, Leigh-Ann, to pancreatic cancer.

Earla takes us back to their childhood on the prairies, four siblings, endless fun, and the kind of relationship that started with "fighting like cats and dogs"… and grew into a deep, lifelong bond. Leigh-Ann was the polished one, the "always put together" sister, a devoted mom, a dog lover, and a woman who reinvented her life, starting over after divorce, and eventually moving across the world to Spain in 2006.

Even with an ocean between them, their connection never faded. They learned Skype, relied on phone calls and letters, and stayed emotionally close until a fall visit home revealed something no one was prepared for: a growth on Leigh-Ann's pancreas. What followed was a short, devastating season filled with advocacy, tenderness, quiet courage, and moments of unexpected beauty.

This episode is a powerful reminder that grief isn't just about the diagnosis or the timeline it's about the small moments you carry forever: the way you follow your sibling's lead, the calm you create for them, the love in the room, and the way connection can exist even without words.

In This Episode:

(0:00:00) – Meet Earla and Remembering Leigh-Ann Earla shares their family dynamic, childhood memories, and how their relationship evolved over time.

(0:01:30) – From the Prairies to Spain: A Sisterhood That Stayed Close Leigh-Ann's big life moves, her reinvention, and how distance didn't break their bond.

(0:04:00) – Subtle Symptoms and the Turning Point Leigh-Ann's ongoing stomach issues, declining stamina, and the moment she learned about the pancreatic growth.

(0:06:30) – "I Looked It Up Once… and Never Again" Earla reflects on the shock of Dr. Google, the fear that followed, and what she learned about living day-by-day.

(0:08:00) – The Worst Day: "It's All Over" An oncologist appointment confirms the terminal diagnosis and Earla shares why not having an exact end date changed everything.

(0:09:30) – Following Leigh-Ann's Lead Earla explains how she honored Leigh-Ann's choices, advocated for information, and created a calm, sacred space at home.

(0:11:30) – Palliative Support and the Permission of Time The practical support that helped their family breathe and why planning ahead reduced panic later.

(0:14:00) – The List for Life (Not a Bucket List) Leigh-Ann's wishes: connection, warmth, marriage, travel and the decision to take a "honeymoon" to Hawaii.

(0:17:30) – Love, Humor, and the Moments That Stay Earla shares an unforgettable experience of wordless connection laughing together in the quiet.

(0:20:00) – Her Final Days and a Peaceful Death What it looked like, what helped, and why Earla believes we need to talk more honestly about end-of-life moments.

(0:22:30) – A Room Full of Love: Ritual, Meditation, and Goodbye Earla guides a meditation after Leigh-Ann's passing and describes the gentle, meaningful way they honored her.

(0:26:00) – Grace in Grief: Caring for Yourself While Losing Your Person Earla shares what "giving yourself grace" looked like in real life including rest, boundaries, and self-trust.

(0:31:00) – Zines, Creativity, and Finding a Way Forward How small, simple storytelling (zines) became an accessible form of grief processing and a bridge back to hope.



This episode is sponsored by The Surviving Siblings®

Connect with Earla:

 * Instagram: https://www.instagram.com/sibling.grief.buds/

Earla Loses Leigh-Ann To Pancreatic Cancer

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Kelly Yabsley, founder of Messy Baby Co., to talk about the reality of bringing a physical product to market and what happens when you've built something that works but people still don't know about it.

Kelly shares the story behind Messy Baby Co., a product born out of motherhood frustration and innovation after experiencing constant baby blowouts with her daughter. What started as cutting up onesies and experimenting with panty liners became a patented product designed to solve a very real parenting problem.

But creating the product was only the beginning.

This episode dives into the challenge many founders face after launch: getting the right people to actually see, understand, and buy what you've created.

This is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on brand awareness, organic marketing, audience connection, and why founders often struggle with sales even when their product clearly solves a problem.

Together, they unpack the difference between marketing activity and marketing effectiveness, how to connect emotionally with your audience, and why community-building is often more powerful than paid ads in the early stages of growth.

This episode is especially valuable for physical product founders, mompreneurs, and early-stage entrepreneurs who feel stuck between having a great product and figuring out how to consistently reach customers.

Building a product is one challenge. Building awareness and trust around that product is another entirely.



What You'll Hear in This Episode

 * Kelly's journey from frustrated mom to inventor of Messy Baby Co.

 * How a real parenting problem led to product innovation

 * The reality of navigating patents, manufacturing, and COVID delays

 * Why product-market fit doesn't automatically equal visibility

 * Kelly's experience trying trade shows, influencer outreach, and marketplaces like Amazon and Walmart

 * Maya's MaYapinion® on why sales feel "icky" for many founders

 * Why clearly identifying the problem your product solves changes everything

 * The difference between organic marketing effort and effective audience connection

 * How Facebook groups can become powerful community-building tools

 * Why founders should engage as humans first, not just business owners

 * Maya's MaYapinion® on using TikTok Live to build trust and connection

 * Why emotional connection drives purchasing decisions

 * How micro-influencer partnerships actually work (and what founders get wrong)

 * The importance of making buying simple and frictionless

 * Why building a brand culture matters as much as building a product

 * How c

145 - Brand Awareness Challenges with Kelly Yabsley, Messy Baby Co.

On episode 1 of Season 9 of The Surviving Siblings Podcast® host, Maya Roffler is joined by Stephen Stott who opens up about the tragic loss of his sister, Stacy, to a car accident 24 years ago.

Stephen was just 16 when his life changed forever. After being "voluntold" to accompany his sister to a cheerleading camp six hours away, he shared a moment of deep personal truth with her the first person he ever came out to as queer. Just days later, on the drive home, they both fell asleep behind the wheel. Stacy didn't survive. Stephen did.

What follows is a deeply moving story of grief, identity, movement, and healing. Stephen shares how he turned toward dance, breathwork, and somatic healing not only to honor Stacy's memory but to help others process grief in their own bodies. He also reflects on his decision to found Embrace the Darkness, a platform and resource space that embraces the hard and sacred work of grief, especially for queer siblings and those needing support outside of traditional therapy.

This episode is about so much more than loss. It's about grief in the body, safe spaces for queer siblings, and what it means to move with your grief instead of away from it.



In This Episode:

(0:00:00) – Meet Stephen and Remembering Stacy Stephen shares who Stacy was, their sibling bond through movement, and the moment that changed everything.

(0:04:00) – Movement as Medicine: Honoring Stacy Through Dance Stephen describes how continuing cheer, gymnastics, and dance helped him stay close to his sister and move through grief.

(0:05:00) – Coming Out and Catastrophe: The Last Conversation Stephen tells the powerful story of coming out to his sister just days before the fatal car accident. It was the first time he told anyone he liked boys.

(0:06:30) – The Car Accident and Immediate Aftermath He recalls the surreal moment of waking up in the hospital, already knowing deep in his bones that Stacy was gone.

(0:08:00) – Back to School, No Time to Grieve Just a week after the accident, Stephen was thrown back into high school, sports, and work using distraction to survive.

(0:11:00) – Survivor Guilt, Queer Identity, and Grieving Alone Stephen reflects on how his queer identity shaped his grief and how he struggled to find representation and resources.

(0:14:00) – Why Queer Grief Spaces Are Essential Maya and Stephen dive into why queer-specific grief groups matter, and how judgment—even within sibling spaces can create harm.

(0:21:00) – The Turning Point at 21: A Grief Conference Shifts Everything Stephen's mother encouraged him to attend a grief conference, where a simple dance skit helped him feel seen and opened a path toward healing.

(0:25:00) – Becoming a Social Worker and Healing Through Service Stephen shares how his desire to help others evolved into a career in social work and ultimately into his grief-centered platform.

(0:27:00) – Founding Embrace the Darkness He explains why toxic positivity doesn't work, and how this powerful name emerged from his belief that we must sit with the dark to truly heal.

(0:43:00) – Parasympathetic Nervous System & Breathwork as Reset Maya and Stephen discuss how breathwork activates the vagus nerve and helps shift the body from chaos to calm.

(0:47:00) – The Mission Moving Forward Stephen talks about his workshops, his work with siblings globally, and his dream to bring more somatic healing into the grief world.

About Embrace the Darkness

Stephen is the founder of Embrace The Darkness, a platform that provides breathwork, sibling grief support, and LGBTQ+-affirming spaces for healing.

Stephen is starting a 6-

Stephen Loses Stacy To A Car Accident

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Caroline Peters, founder of Colorado Social, to tackle one of the most common (and misunderstood) stages of entrepreneurship: scaling while life is happening.

Caroline shares her journey from sports broadcasting to building a thriving social media management agency, and opens up about her current business challenge preparing to scale her company while stepping into motherhood for the first time.

This episode is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on what Caroline should prioritize, what most founders get wrong at this stage, and how to scale intentionally without burning out, overhiring, or losing control of your business.

Together, they walk through leadership decisions, team structure, delegation, maternity planning, and what it actually takes to grow beyond being the "do-everything" founder.

This episode is especially powerful for service-based business owners, agency founders, and solopreneurs who are starting to feel the tension between growth, leadership, and sustainability.

Scaling isn't about doing more. It's about building systems, people, and leadership that allow the business to grow without you carrying everything alone.



What You'll Hear in This Episode

 * Caroline's journey from sports casting to founding Colorado Social

 * How spotting a real problem led to a profitable business

 * Why "just start" matters more than having everything figured out

 * Maya's MaYapinion on social media fatigue and platform overwhelm

 * Why founders should focus on one or two platforms, not all of them

 * How to choose platforms based on where your audience actually lives

 * The leadership shift required when moving from solopreneur to team lead

 * Maya's step-by-step MaYapinion® on preparing for maternity leave as a founder

 * Why Standard Operating Procedures (SOPs) are a leadership tool

 * How to build lean, usable SOPs without killing creativity

 * What founders should document before life forces them to step away

 * How to evaluate team capacity without micromanaging

 * Why collaboration beats "figure it out" leadership

 * How to scale clients intentionally without overwhelming your team

 * Why founders must stop being the bottleneck in their own business

 * Maya's MaYapinion® on building culture, ownership, and trust within a team

This episode is sponsored by Colorado Social.

Connect with Caroline Peters:

Website: https://colorado-social.com/

Facebook: https://www.facebook.com/coloradosocialbiz< [https://www.facebook.com/coloradosocialbiz]

144 - Facing Scaling Challenges with Caroline Peters, Colorado Social

In this special bonus holiday episode of the MaYapinion® podcast, Maya Roffler breaks down one of the most common struggles women face in entrepreneurship: sales, and why it doesn't have to feel awkward, pushy, or "icky."

After closing out the six-part Ditch Your 9–5 Before the End of 2025 series, Maya returns with a high-impact conversation inspired by direct messages, community feedback, and real struggles shared by founders inside the MaYapinion ecosystem.

In this episode, Maya reframes sales through a leadership lens. Not as persuasion, pressure, or pitching, but as connection, confidence, and problem-solving. She explains why sales are the heartbeat of every business, how mindset shapes results, and why falling in love with talking about your product or service is non-negotiable if you want sustainable growth.

This episode teaches you how to sell without feeling salesy, how to build trust before asking for a sale, and how to create consistent momentum through visibility, relationships, and credibility. Maya shares real-life examples, common mistakes she sees founders make, and practical strategies for building a sales system that actually works without burnout or desperation.

Sales isn't about convincing people to buy something they don't need. It's about confidently offering a solution you believe in to the people who are already looking for it.

What You'll Hear in This Episode

 * Why sales is the most important skill every founder must learn

 * The real reason sales feels "icky" and how to change that mindset

 * Why belief in your product or service is essential to success

 * The difference between pitching and talking confidently about what you do

 * Why strangers are more likely to become clients than friends or family

 * How to sell without cold DMs, spammy tactics, or pressure

 * Where to actually find your ideal clients (and where not to look)

 * Why posting links and "posting + praying" doesn't work

 * How to use social media as a trust-building tool, not just a content platform

 * The power of live video for connection, feedback, and credibility

 * Why building an email list is critical to long-term sales stability

 * How networking (virtual and in-person) supports sales in the early stages

 * Why founders must learn to sell before hiring a salesperson

 * How mindset, consistency, and visibility change your relationship with sales

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com [http://mayapinionpodcast.com]

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler Instagram: https://www.instagram.com/mayaroffler Instagram: https://www.instagram.c [https://www.instagram.com/mayapinionpodcast]

143 - If You Hate Sales, This Episode Is For You

This is a show where I share my journey about losing my brother. I realized after losing him in 2016 to a homicide and struggling for years after that there is little to no support for surviving siblings. We are expected to lose our parents and grandparents so naturally there are resources for those losses. When parents lose a child, that is one of the most tragic things that can happen and there are resources. But what happens to siblings? What happens to those of us who lose our brothers and sisters? We are deeply affected and impacted. Yet, hardly anyone talks about this topic. In the past five years, I have found half a dozen books and only one support group. I still miss my brother everyday. We don't expect to lose our siblings as we expect to go through life with them, not without them. This podcast is for you whether you have lost a brother or sister or if you are wanting to understand and support someone who has. I also dedicate this podcast to my brother, Andreas, as he was never afraid to speak his truth and tell his story. Now, I will be sharing my story of loss as a surviving sibling with you. I will also have incredible guests on the show to share their experiences as well. I hope this helps you and you know that you are not alone. XXX Surviving Siblings

The Surviving Siblings Podcast

Maya Roffler's Show

Welcome to The MaYapinion® Podcast - "Empowering Women, One Opinion at a Time." Maya Roffler is the host and founder of two podcasts, entrepreneur, owner and founder of MaYapinion® LLC, owner and founder of Find A Co-Host, and an investor. She spent over a decade in Corporate America, and she decided to leave to build her businesses. On the The MaYapinion® Podcast, Maya has shared various aspects of her life. The first launch and four seasons of the show were about her experience on reality tv in 2016 and 2017 while losing her brother to a homicide when he was only 27. She relaunched in 2019 as a show focusing on Leadership for Women.After 125 episodes of the leadership podcast, Maya has rebranded again to shift the focus to entrepreneurship. She made this decision as she has shared her corporate experience and leadership perspective since late 2019, and now, she knows it is time to evolve the show's focus to entrepreneurship as she is on her own entrepreneurial journey.We invite you to join Maya and her special guests on their journeys and listen to the entrepreneur podcast for women: MaYapinion® - "Empowering Women, One Opinion at a Time."

Maya Roffler

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