In this episode of Leading to Profit, we sit down with serial entrepreneur Joe Zentymer, founder of Snaggletooth Goby, to unpack the systems, leadership insights, and real estate strategies that drive sustainable business growth. If you're an Australian business owner looking to scale, streamline operations, or build stronger teams, Joe’s practical wisdom and candid approach will give you a fresh perspective on creating a business that thrives in any industry.

With over 20 years of entrepreneurial experience across sectors like food manufacturing and fitness, Joe specialises in building businesses by developing both systems and people. He co-founded First Ascent, a climbing gym chain that grew to seven large-scale locations across the U.S., and now leads Snaggletooth Goby while consulting other founders. Joe's strength lies in creatively solving complex business puzzles through a people-first lens.

Key Takeaways:

 * Building trust and setting clear expectations is more impactful than over-engineering systems.

 * Effective leaders focus on simplifying communication and adapting their style to their team.

 * Success in commercial real estate hinges on relationships with agents, contractors, and landlords.

 * Business growth is like solving a puzzle—balancing people, systems, and strategy with creativity.

 * Annual planning and self-reflection are powerful tools for aligning goals with deeper motivation.

Whether you're scaling up or refining your leadership, Joe’s insights offer actionable strategies to help your business evolve with purpose and clarity.

Resources: 

Joe’s site: Snaggletooth Goby [https://www.snaggletoothgoby.com/]- https://www.snaggletoothgoby.com/

 



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

 

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

 

278: Build Profit Maximising Retail Systems with Joe Zentymer

Chris Beks—an award-winning founder of Ceebeks Business Solutions for GOOD—reveals how to scale a profitable business without sacrificing soul. 

With over 40 years of experience as an accountant, financial planner, mortgage broker, and business advisor, Chris shares how he’s built a thriving, award-winning firm that balances profitability with purpose. Australian entrepreneurs will gain practical insights into creating a business that works for them, not the other way around.

Chris Beks is a seasoned business expert with over four decades of experience in accounting, financial planning, and mortgage broking. He is the founder and team leader at Ceebeks Business Solutions for GOOD, an award-winning firm based in Warrnambool, Victoria. Chris is also an international best-selling author, podcast host, and philanthropist, actively supporting charities like B1G1 and Hands Across the Water. Beyond his professional endeavours, he finds joy in gardening, beekeeping, and singing as a tenor with the Cindy Lee Ensemble.

Key Takeaways:

 * Values-Driven Leadership: Chris emphasises building trust and aligning team values, drawing inspiration from his Dutch immigrant father's principles.

 * Structured Team Management: Implementing twice-daily 15-minute huddles has led to a 100% on-time tax lodgment record since the firm's inception.

 * Work-Life Integration: Balancing business responsibilities with personal pursuits like gardening and singing fosters creativity and reduces stress.

 * Strategic Client Selection: Carefully vetting clients ensures alignment with company values and maintains operational efficiency.

 * Problem-Solving Approach: Utilising key questions like "Is it true?" and leveraging professional networks aids in effective decision-making.

Resources: 

Chris’s Website: www.ceebeks.com [http://www.ceebeks.com]

Chris’s Facebook: https://www.facebook.com/chris.beks.22 [https://calendly.com/url?q=https%3A%2F%2Fwww.facebook.com%2Fchris.beks.22&user_uuid=FAHGBUQTCLWVPQRF&stage=1&hmac=4d179af21bd6d1a9360b352b9d4dbd0f3c981ba79e053fc5324af59bbfa47d51]

      https://www.facebook.com/ceebeks/ [https://calendly.com/url?q=https%3A%2F%2Fwww.facebook.com%2Fceebeks%2F&user_uuid=FAHGBUQTCLWVPQRF&stage=1&hmac=cf7f52fc6f065c9b0c52e82d049fde3124f83b6313927165f6b564594e26b9e2]



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

277: Chris’s 40-Year Blueprint for Profit & Success

In this Leading to Profit episode, Diana Hooker–Neuro Encoding Specialist and financial strategist–reveals how to delete mental blocks sabotaging your growth.

Diana Hooker is a multifaceted professional dedicated to empowering individuals and businesses to reach their full potential. As a Neuro Encoding Specialist, she leverages neuroscience-backed techniques to help clients reprogram their internal dialogue and build resilience. With experience and knowledge in accounting and tax preparation, Diana provides strategic financial guidance, ensuring her clients' businesses are compliant and poised for growth.

Key Takeaways:

 * Reframing Limiting Beliefs: Identifying and transforming subconscious beliefs formed in childhood that may sabotage success.

 * Emotional State Management: Utilising techniques such as movement, music, and visualisation to shift emotional states and make better decisions.

 * Intentional Focus: Combining gratitude and positive emotion to focus on desired outcomes, leading to powerful results.

 * Practical Strategies: Implementing actionable steps to overcome mental blocks and achieve business goals.

Discover how Diana's integrative approach can help you unlock your business potential by reprogramming limiting beliefs and fostering a mindset geared toward growth and resilience.

 

Resources: 

Episode 260 Jaemin Frazer [https://profithive.com.au/jaemin-frazer-and-kevin-bees/]: https://profithive.com.au/jaemin-frazer-and-kevin-bees/

Book Diana: [https://callwithdiana.com/] https://callwithdiana.com/

Diana’s site: [https://livingyourgreatness.net/] https://livingyourgreatness.net/

Diana’s LinkedIn: [https://www.linkedin.com/in/diana-hooker-04517594/] https://www.linkedin.com/in/diana-hooker-04517594/



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

276: Rewiring Your Mind for Business Success with Diana Hooker

In this episode of Leading to Profit with Kevin Bees, we welcome Joe Pane, a leading expert in human behaviour and emotional fitness. Joe delves into the principles of his bestselling book, Courage to BE YOU–Your Guide to Mastering Uncertainty, offering strategies for business owners to navigate uncertainty and build resilience. 

Joe Pane—a human behaviour specialist and author of Courage to BE YOU – reveals how emotional fitness creates resilient leaders who outperform in chaos. Discover the framework used by 7,000+ coaches to turn uncertainty into a competitive advantage.

Key Takeaways:

 * Emotional Fitness Formula: Comprising five core components—Identity, Life Stages, Values, Emotional Flexibility, and Perspective—this formula aids in building resilience and navigating uncertainty.

 * Ambition to Meaning: Transitioning from ambition-driven goals to meaning-driven objectives leads to sustainable success and personal fulfilment.

 * Unconditional Love: Cultivating giving and receiving unconditional love enhances personal growth and attracts positive relationships.

 * Spiritual Perspective: Maintaining awareness of a spiritual dimension provides valuable insight for overcoming challenges and fostering inner peace.

 * Business Application: Implementing emotional fitness principles in business encourages genuine care for clients and team members, leading to improved relationships and organisational success.

Resources: 

Joe’s site [http://www.joepane.com.au]: www.joepane.com.au [http://www.joepane.com.au]

Joe’s socials (LinkedIn, Facebook, and Instagram): @joepaneinsights

 



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

 

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

 

275: Unshakable Leadership in Uncertain Times with Joe Pane

Kevin Bees speaks with Alan Stevens, internationally renowned profiling and communication specialist and creator of the Rapid Trait Profiling system—a world-leading method for reading people through facial features, micro-expressions, and body language. Whether you want to boost your influence, improve team communication, or simply become a better human, this episode is packed with practical tools and insights.

 

With clients like Disney Films, Gillette, and the Australian Federal Police, Alan shares how understanding human behaviour is a game-changer in business, parenting, sales, and relationships. He also dives into his work with The Campfire Project, a powerful platform fostering safe, respectful conversations between men and women, and its mental health initiative, The Business of Smiles.



Key Takeaways:

 * Learn how facial traits and micro-expressions reveal communication styles, values, and personality.

 * Discover how profiling boosts sales, leadership, negotiations, and client engagement.

 * Improve emotional intelligence and connection by recognising unspoken cues.

 * Explore how Alan’s platform, The Campfire Project, fosters healthy dialogue and mental well-being.

Resources: 

Alan’s website: https://www.alanstevens.com.au

The Campfire Project: https://thecampfireproject.com.au

Alan’s LinkedIn: https://www.linkedin.com/in/readingfaces

Alan’s Facebook:https://www.facebook.com/ReadingFaces/



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

274: The Art of Reading People with Alan Stevens

Former UFC fighter Clifford Starks reveals how his Fighter’s Formula—aligning mind, heart, and skillset—can transform your leadership and resilience. Learn to thrive under pressure, reframe challenges, and build unshakable confidence.

 

In this episode of Leading to Profit with Kevin Bees, Clifford Starks, former UFC fighter and Martial Arts Hall of Famer, shares how the principles that guided his success in the ring can be applied to business and personal development. Clifford discusses his "Fighter's Formula," a framework emphasising the alignment of mind, heart, and skillset to achieve peak performance.

Key Takeaways:

 * Align Mind, Heart, and Skillset: Success stems from the harmony between strategic thinking, passion, and developed abilities.

 * Build Confidence Through Action: Taking incremental steps and maintaining clarity on objectives fosters self-assurance.

 * Turn obstacles into growth accelerators: Viewing obstacles as opportunities for growth transforms adversity into strength.

 * The role of mentorship and gratitude in success: Learning from those who have achieved desired goals accelerates personal and professional growth. Regularly acknowledging positives enhances resilience and fosters an unshakable mindset.

 

Tune in to discover how adopting a fighter's mindset can empower you to lead with resilience and achieve lasting success.

Resources: 

Clifford’s site [https://fearlessfighterx.com/]: https://fearlessfighterx.com/

 

 

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

 

273: Harnessing a Fighter’s Mindset in Business

In this episode of Leading to Profit with Kevin Bees, we sit down with Richard White, founder and CEO of Fathom.video, to explore how AI is transforming the way businesses conduct meetings. Tune in to discover how integrating AI tools like Fathom.video can revolutionise your business meetings and drive profitability.

Richard shares insights into Fathom's journey—from its inception in 2020 to becoming a leading AI meeting assistant that records, transcribes, and summarises calls across platforms like Zoom, Google Meet, and Microsoft Teams. With a focus on enhancing productivity and decision-making, Richard discusses the strategic approaches that have propelled Fathom's growth, offering valuable lessons for business owners, particularly in Australia, aiming to leverage AI for operational efficiency.

Richard White is a serial entrepreneur renowned for creating intuitive productivity tools. His passion lies in designing user-centric tools that simplify complex workflows.

Key Takeaways:

 * AI-Powered Meeting Efficiency: Fathom.video utilises advanced AI to transcribe and summarise meetings, enabling users to focus on conversations without the distraction of note-taking.

 * Strategic Product Development: Richard emphasises a sequential approach to product challenges—prioritising retention, onboarding, growth, and monetisation—to build sustainable solutions.

 * Empowering Teams: Effective leadership in the AI era involves granting teams the context and authority to make decisions, fostering agility and innovation.

 * Data Privacy Commitment: Fathom is dedicated to user privacy, ensuring that AI functionalities operate without compromising sensitive information.

 * Scalable Growth Models: The company's trajectory showcases how lean teams can achieve significant revenue milestones by focusing on product quality and customer support.

  Resources: 

Fathom [https://www.fathom.video/]: https://www.fathom.video/

 

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

272: Unlocking AI-Driven Productivity: Richard White on Revolutionising Meetings with Fathom.video

This episode is a must-listen for business leaders to learn actionable strategies for scaling ventures, fostering team loyalty, and navigating crises without layoffs. Discover why David’s empathy-driven leadership and his financial drive long-term success in his business.

 

David Steele is the visionary CEO and co-founder of One Wealth Advisors, a $1 B+ independent RIA firm simplifying financial lives through holistic wealth planning and investment strategies. A serial entrepreneur and strategic leader, he drives innovation across industries, from wealth management to hospitality as co-founder of Flour + Water Hospitality Group, renowned for award-winning restaurants merging culinary excellence, sustainability, and community impact.

 

Key Takeaways:

 * Passion Over Profit: Build ventures around interests, not just numbers. David’s restaurants and wealth firm thrive because they reflect his genuine enthusiasm, attracting loyal clients and customers.

 * Operational Efficiency: Revenue can mask inefficiencies. Prioritise systems over short-term gains 

 * Delegate to Scale: Combat the “disease of non-scalability” by delegating low-risk tasks first. Use “osmosis learning.”

 * Empathy-Driven Leadership: Ask, “How is this person feeling?” David’s teams have low turnover because he creates safe, inspiring environments where employees grow

 * Financial Resilience: During COVID, David avoided layoffs by cutting executive pay 40% and leveraging disciplined spending habits

Resources: 

David Steel’s site [https://davidsteele.xyz/]: Https://davidsteele.xyz/ [https://davidsteele.xyz/]



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

 

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

271: How a CEO Masters Profit and Hospitality

Are you struggling with unseen blocks in your calling-based business? This episode reveals how to transform emotional resistance into unstoppable momentum. Discover proven energy work techniques to release limiting patterns and create a business that fuels joy, not burnout. 

Kevin White, founder of Believe Crew, specialises in energy-based transformation for purpose-driven entrepreneurs. Combining Emotion Code, Human Design, and Gene Keys, he helps clients dissolve subconscious barriers in just a few sessions. With a background in addiction recovery and spiritual psychology, Kevin’s unique approach has created radical shifts for CEOS, coaches, and creatives worldwide.

 

Key Takeaways:

 * Addiction = Unfulfillment: Every compulsive behaviour signals an unmet need in your business or life

 * Emotion Code Method: Release trapped emotions blocking success (works in minutes)

 * Energy Alignment: How Human Design Reveals Your Natural Business Flow

 * Irritation as Guidance: What annoys you points to your next growth edge?

 * Nature + Healing: Why retreats accelerate transformation (and how to DIY one)

  Resources: 

Believe Crew website [http://www.believecrew.com]: www.believecrew.com [http://www.believecrew.com]

LinkedIn [https://www.linkedin.com/in/kevin-g-white/]: https://www.linkedin.com/in/kevin-g-white/

Talk to Kevin [https://www.calendly.com/believecrew-kevin/45min/]: https://www.calendly.com/believecrew-kevin/45min/



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

 

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

270: Transforming Emotional Blocks to Business Breakthroughs with Kevin White

Join us for an inspiring episode of Leading to Profit with Janet Tonkins, the "Cash Flow Diva," as she shares her incredible journey from growing up in poverty to building a $ 750 M+ real estate empire. 

 

Discover her wealth-building strategies, passion for financial literacy (especially for women and children), and groundbreaking community projects for grandparents and veterans. Learn how she turned properties into profit and gained her wealth through real estate.

 

Janet Tonkins, The Cashflow Diva, is a real estate mogul, wealth strategist, and national speaker with 30+ years of experience. A recipient of two 2024 Presidential awards, she’s built a $750 M+ portfolio and empowers women to break generational poverty through real estate investing. 

 

Known for her mantra, 'I buy houses like women buy shoes,' Janet is a bestselling author, philanthropist (notably for housing veterans and grandparents), and dynamic speaker featured on NPR, USA Today, and at Speaker-Con. Her upcoming book, Purses, Heels, Houses, Shoes—You Choose, and her mission to launch a kiddie real estate and finance academy, reflecting her passion for financial literacy. 

 

Key Takeaway:

 * How to “house-hack”: Bought her first property (23 rooms!) in 1987 and rented portions for cash flow

 * Utilise government programs: Teaches how to use FHA, Veterans loans, and Housing Choice vouchers

 * Rehab & refinance property: Prioritises quality renovations and extracts equity to scale investments

Resources: 

Janet’s site: www.thecashflowdiva.com [http://www.thecashflowdiva.com]

Janet’s Facebook: www.facebook.com/thecashflowdiva [http://www.facebook.com/thecashflowdiva]

Janet’s LinkedIn: www.linkedin.com/in/janet-tonkins [http://www.linkedin.com/in/janet-tonkins]



If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard [https://form.jotform.com/220326674833053] (3 minutes) and identify where you are leaking profit now – click here [https://form.jotform.com/220326674833053].

269: How to Monetise ‘Leftover’ Assets (Like This $750M Founder Does)

Kevin interviews success experts in the area of life and business to discover the 'life changing' questions that empower them and their clients to create success and life changing results.

Kevin Bees

Shows