In this episode of That Podcast Exchange, host Miko Santos [https://twitter.com/realmikosantos] welcomes Courtney Carthy [https://www.linkedin.com/in/courtneycarthy/], the director of Lenny.fm and a seasoned content producer with experience dating back to 2007. Courtney shares his insights on best practices for podcast production, emphasizing the importance of having a structured publishing checklist.

He discusses strategies for effective episode descriptions and the necessity of engaging guests and collaborators in the promotional process. This episode is packed with valuable tips for early-stage podcasters and service providers looking to enhance their podcasting success. Tune in to discover tools, tactics, and the latest trends in the podcast industry!

If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos [https://twitter.com/realmikosantos]!



Connect with Courtney Carthy

 * Visit Courtney Carthy on Website [https://lenny.fm/]
 * Connect with him on LinkedIn [https://www.linkedin.com/in/courtneycarthy/]

Resources and links mentioned in this Episode

 * Subscribe to our Podwires Newsletter, by clicking here [https://podwires.com/]
 * Connect with Miko Santos on Linkedin  [https://www.linkedin.com/in/micosantos/]and Twitter [https://twitter.com/realmikosantos]
 * Do you require a job posting? or Join us at Podwires Marketplace. [https://marketplace.podwires.com/] if you're an independent podcast producer looking to show off your abilities.
 * Visit our audio version of the podcast here [https://pod.link/1526604757]
 * If you are an independent podcast producer,? Join the Podwires Slack community [https://join.slack.com/t/podwires/shared_invite/zt-2228hs9wk-EHoy9M4ln5JdsyZx2_RCOw] to connect with other podcasters and service providers.




Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Navigating the Podcasting Landscape: Tips and Tools for New Producers

This episode of That Podcast Exchange explores the evolution of podcasting from its audio-only roots to a more visual and audio medium. Hosted by Miko Santos [https://twitter.com/realmikosantos], the show delves into how the industry is adapting to meet the changing expectations of audiences who now prefer the option to listen or watch podcasts with 2017 Podcast hall of Fame Rob Greenlee . [https://twitter.com/robgreenlee] Featuring insights from a podcast industry expert, the episode offers valuable information and advice for early-stage podcasters and service providers to navigate the latest trends and opportunities in the field.


If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos [https://twitter.com/realmikosantos]!



In this episode, we cover:

 * [00:00:30] Podcasting industry changes.
 * [00:04:54] Podcasting evolving into video integration.
 * [00:12:15] AI and automation in podcasting.
 * [00:13:30] AI-generated content in podcasting.
 * [00:18:14] Authenticity in AI content.
 * [00:23:51] The future of podcasting.
 * [00:25:40] The future of content creation.
 * 

Connect with Rob Greenlee

 * Visit Rob Greenlee on Website [https://robgreenlee.com]
 * Connect with Harry Morton on Twitter [https://twitter.com/robgreenlee] https://www.tiktok.com/@rrpmalaysiaand LinkedIn [https://linkedin.com/in/robgreenlee]

Resources and links mentioned in this Episode



 * Subscribe to our Podwires Newsletter, by clicking here [https://podwires.com]
 * Connect with Miko Santos on Linkedin [https://www.linkedin.com/in/micosantos/]and Twitter [https://twitter.com/realmikosantos]
 * Do you require a job posting? or Join us at Podwires Marketplace. [https://marketplace.podwires.com] if you're an independent podcast producer looking to show off your abilities.
 * Visit our audio version of the podcast here [https://pod.link/1526604757]
 * If you are an independent podcast producer,? Join the Podwires Slack community [https://join.slack.com/t/podwires/shared_invite/zt-2228hs9wk-EHoy9M4ln5JdsyZx2_RCOw] to connect with other podcasters and service providers.




Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Future of Podcasting: A Conversation with Rob Greenlee




Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

That Podcast Exchange Trailer

In this episode of That Podcast Exchange host Miko Santos [https://twitter.com/realmikosantos]interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

with Harry for more insights.uld love to continue this conversation with you, over Twitter @realmikosantos [https://twitter.com/realmikosantos]!

In this episode, we cover:

 * Success in podcasting industry.
 * Standing out in crowded market.
 * Understanding brand identity and audience.
 * Focusing on specific target audience.
 * Having a clear point of view.



About the Guest

Harry Morton is a seasoned professional in the world of podcasting, with over 15 years of experience in the audio industry. His journey began with a background in music and audio post-production, where he honed his skills and developed a passion for storytelling through sound. After a setback early in his career, losing a critical audio file for a client's advert, Harry transitioned into sales and marketing roles, gaining valuable experience and a global perspective during his time in Australia.

Connect with Harry Morton

 * Visit Harry Morton Website [http://lowerstreet.co]
 * Connect with Harry Morton on Twitter [https://twitter.com/podcastharry] https://www.tiktok.com/@rrpmalaysiaand LinkedIn [https://www.linkedin.com/in/harrymorton/]
 * brandpodcastsummit.com [http://brandpodcastsummit.com](Brand Podcast Virtual Summit- April)

Resources and links mentioned in this Episode

 * Subscribe to our Podwires Newsletter, by clicking here [https://podwires.substack.com/]
 * Connect with Miko Santos on Linkedin [https://www.linkedin.com/in/micosantos/]and Twitter [https://twitter.com/realmikosantos]
 * Do you require a job posting? or Join us at podworks.io [https://podworks.io]if you're an independent podcast producer looking to show off your abilities.
 * Visit our audio version of the podcast here [https://pod.link/1526604757]
 * If you are an independent podcast producer,? Join the Podworks.io Slack community [https://join.slack.com/t/podworksio/shared_invite/zt-2228hs9wk-EHoy9M4ln5JdsyZx2_RCOw]to connect with other podcasters and service providers.



More About That Podcast Exchange:

This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.


Hosted on

The Power of Brand Podcasting: Lesson with Lower Street Media

In this episode of That Podcast Exchange, host Miko Santos [https://twitter.com/realmikosantos] interviews Noemi Beres from Podcast Connection. They discuss the importance of building genuine relationships in the podcasting world, both with hosts, guests, and the audience.


If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos [https://twitter.com/realmikosantos]!



In this episode, we cover:



 * [00:03:54] Podcast guesting is a service.
 * [00:08:23] Charging for podcast guesting.
 * [00:09:47] Building post-interview relationships.
 * [00:15:58] AI impact on podcast guesting.



About the Guest



Noemi Beres, the guest speaker in this podcast episode, is a seasoned entrepreneur and podcast guest expert with a wealth of experience in the online marketing industry. With a career spanning over a decade, Noemi has honed her skills in content creation, social media marketing, and blog writing, establishing herself as a prominent figure in the field.

Having started her entrepreneurial journey in 2007, Noemi navigated the ever-evolving landscape of online marketing, adapting to challenges and seizing opportunities along the way. When the global pandemic hit in 2020, she demonstrated resilience and innovation by pivoting her business model to focus on podcast booking agency services. This strategic move not only showcased her adaptability but also positioned her as a trailblazer in the podcasting industry.



Connect with Noemi Beres



 * Visit Noemi Beres Website [https://www.podcastconnections.co/]
 * Connect with Noemi Beres on Instagram [https://www.instagram.com/noemi_bere] https://www.tiktok.com/@rrpmalaysiaand LinkedIn [https://www.linkedin.com/in/noemiberes/]



Resources and links mentioned in this Episode



 * Subscribe to our Podwires Newsletter, by clicking here [https://podwires.substack.com/]
 * Connect with Miko Santos on Linkedin [https://www.linkedin.com/in/micosantos/]and Twitter [https://twitter.com/realmikosantos]
 * Do you require a job posting? or Join us at podworks.io [https://podworks.io]if you're an independent podcast producer looking to show off your abilities.
 * Visit our audio version of the podcast here [https://pod.link/1526604757]
 * If you are an independent podcast producer,? Join the Podworks.io Slack community [https://join.slack.com/t/podworksio/shared_invite/zt-2228hs9wk-EHoy9M4ln5JdsyZx2_RCOw]to connect with other podcasters and service providers.






Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Mastering the Art of Podcast guesting

This episode of "That Podcast Has Changed" features Kelvin Tay, the founder of Renegade Radio Malaysia, a podcast network dedicated to showcasing the best of Malaysian content. Join host Mico Santos as they discuss the diverse shows offered by Renegade Radio, from literary reviews to video game discussions, highlighting the unique Malaysian perspective in the podcasting world. Tune in for insights on podcast production and achieving success in the industry.

If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos [https://twitter.com/realmikosantos]!



In this episode, we cover:



 * [00:02:32] Starting a podcast battle plan.
 * [00:08:02] Challenges in podcast production.
 * [00:10:20] Podcasts evolving to video.
 * [00:13:29] Podcast dream turned reality.



About the Guest



Kelvin Tay, the founder of Renegade Radio Malaysia, is a trailblazer in the Malaysian podcasting scene. With a background in entrepreneurship and finance, Kelvin ventured into the world of podcasting in 2018 when the podcasting landscape in Malaysia was virtually non-existent. Recognizing the untapped potential of the medium, Kelvin embarked on a journey to revolutionize the podcasting industry in his country.




Connect with Kelvin Tay



 * Visit Kelvin Tay’s Website [https://kelvintay.carrd.co/]
 * Connect with Kelvin Tay on Instagram [https://www.instagram.com/rrpmalaysia], Twitter [https://twitter.com/KelvinH2Tay], Tiktok [https://www.tiktok.com/@rrpmalaysia]and LinkedIn [https://www.linkedin.com/in/kelvin-tay-%F0%9F%8E%99%EF%B8%8F-271474126/]



Resources and links mentioned in this Episode



 * Subscribe to our Podwires Newsletter, by clicking here [https://podwires.substack.com/]
 * Connect with Miko Santos on Linkedin [https://www.linkedin.com/in/micosantos/]and Twitter [https://twitter.com/realmikosantos]
 * Do you require a job post? or Join us at podworks.io [https://podworks.io]if you're an independent podcast producer looking to show off your abilities.
 * Visit our audio version of the podcast here [https://pod.link/1526604757]
 * If you are an independent podcast producer,? Join the Podworks.io Slack community [https://join.slack.com/t/podworksio/shared_invite/zt-2228hs9wk-EHoy9M4ln5JdsyZx2_RCOw]to connect with other podcasters and service providers.





💌 If you find my content helpful, become a supporter, click here [https://petreon.com/podwires]



More about That Podcast Exchange:

This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.




Hosted on Acast. See

Crafting a Podcast Battle Plan with Kelvin Tay

In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights.


The listener will learn strategies for becoming a successful podcast manager, showcasing value, building credibility, landing clients, and utilizing Podworks.io as a platform.


Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Unlocking the Secrets to Becoming a Podcast Management Powerhouse

In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, delivering excellence, and emphasizing the impact of services, podcast producers can stand out and attract clients based on value rather than price.


Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

10 Minutes Friday : Value Over Price: Strategies for Podcast Producers to Thrive

On this episode of That Podcast Exchange, personal branding expert, and content strategist Jennette Cajucom joins the show to discuss the use of AI tools to enhance personal branding on LinkedIn. She shares insights on potential pitfalls such as losing the human touch, over-surveillance on data, and ethical considerations. Jeanette's journey began in the late 90s in the Philippines retail and architectural sectors, and she was recognized as one of the 100 most influential Filipino women on LinkedIn in 2023. Tune in to learn valuable tips and trends for successful personal branding in the digital age.

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos [https://twitter.com/realmikosantos]!



About the Guest:

Jennette Cajucom is a renowned personal branding expert and content strategist, known for her impactful work in empowering entrepreneurs to tell their stories authentically. With a career spanning over two decades, Jeanette has made significant contributions to the fields of personal branding and content strategy.

Starting her journey in the late 90s within the Philippines retail and architectural sectors, Jeanette quickly rose to prominence as a thought leader in the industry. Her dedication to helping individuals discover their unique value propositions and communicate them effectively has earned her a spot among the 100 most influential Filipino women on LinkedIn in 2023.



In this episode, we cover:

[00:01:19] Personal branding with AI on LinkedIn.

[00:06:59] Personalized client connection.

[00:13:41] Staying Human in Digital Era.

[00:19:28] Importance of Adaptability

[00:26:21] The role of storytelling.

[00:30:47] Adding value to your client.



Resources and links mentioned in this episode:



 * Visit http://jencajucom.asia [https://jencajucom.asia/]
 * Connect with Jennette Cajucom [https://www.linkedin.com/in/jencajucom-asia/]on Linkedin
 * If you are a Podcast Service provider or podcaster and want someone to help you with your podcast, check out Podworks.io [https://podworks.io/], Marketplace for Podcast Producers.
 * Visit our Youtube [https://www.youtube.com/channel/UCAQ6Jx1NOtIz7o8ZD8GrCTA] and Facebook Channel [https://www.facebook.com/podcreatorssociety] for the video version of the podcast.
 * Get 30 % off for the first three months of Zencastr Professional Account. Visit https://zencastr.com/pricing?coupon=thatpodcastexchange&fpr=1s26a [https://streaklinks.com/A9KOBjramknKCllP9wyoTwAd/https%3A%2F%2Fzencastr.com%2Fpricing%3Fcoupon%3Dthatpodcastexchange%26fpr%3D1s26a] or Promo code: thatpodcastexchange



The Companies who support us

Help us create more interesting and valuable content by supporting our partners: Our Partners - KangarooFern Media Lab [https://www.podworks.io/sponsors]

﻿companies sponsors﻿










Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

10 minutes Friday : Crafting a Compelling Personal Brand Story on LinkedIn

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos [https://twitter.com/realmikosantos]!

Support the show on Patreon to continue to bring you quality content. Go Here. [https://www.patreon.com/podcastcreatorssociety]

Resources and links mentioned in this episode:



 * Visit Podworks.io [https://podworks.io/]website
 * Connect with ___ on Instagram and Facebook
 * Get your free Harness the Power of Podcasting Ebook [https://kangaroofern.com/freebook]
 * Join the Podcast Creators Society Community [https://www.podcastcreatorssociety,com/community] to connect with other Podcasters and service providers and
 * Visit our Youtube [https://www.youtube.com/channel/UCAQ6Jx1NOtIz7o8ZD8GrCTA] and Facebook Channel [https://www.facebook.com/podcreatorssociety] for the Video version of the podcast.
 * Get 30 % off for the first three months of Zencastr Professional Account. Visit https://zencastr.com/pricing?coupon=thatpodcastexchange&fpr=1s26a [https://streaklinks.com/A9KOBjramknKCllP9wyoTwAd/https%3A%2F%2Fzencastr.com%2Fpricing%3Fcoupon%3Dthatpodcastexchange%26fpr%3D1s26a] or Promo code: thatpodcastexchange
 * Are there hurdles stopping you from growing your podcast? Want to grow your audience through podcast guesting and booking guests but are too busy for this? We got you! We offer a concierge-level podcast guest management service. We've done all the heavy lifting so you don't have to. We are here to listen. Book a call with us [https://my.captivate.fm/www.kangaroofern.com/booknow]





The Companies who support us

Help us create more interesting and valuable content by supporting our partners: Our Partners - KangarooFern Media Lab [https://kangaroofern.com/advertiser/]

﻿companies sponsors﻿








Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

10 Minutes Friday : Unlocking Success: The Power of Freebies for Podcast Clients”

Hello Humanista, This is Miko Santos before Podcasting and Blogging, I used to
be a journalist for 20 years researching complicated issues of fact or science
which most people would not have the time or access to information. This podcast
is an insightful conversation with people at the top of their game and
deconstructs them to find the tools, tactics, and tricks to help you achieve
your dream goal.

That Podcast Exchange

Ito ang Podcast is a podcast for Filipino Podcast creators looking to grow their
Podcast for Business or personal use. We interview Filipino Podcasters to give
us strategies, tips and tutorial about podcasting. The podcast is hosted by 2021
Australian Podcast Award Judge and Kangaroofern Media Lab Founder Miko Santos.

Ito ang Podcast

Welcome to Podcast Creators Society that will help you conquer the podcasting
space we will cover everything from how to start a podcast and grow your podcast
brought to you by Kangaroofern media lab and now his your host one and only Miko
Santos The podcast is hosted by 2021 Australian Podcast Award Judge and
Kangaroofern Media Lab Founder Miko Santos.

Miko Santos

Shows