James brings back astrophysicist Brian Keating for a practical takedown of moon-landing conspiracy claims—and a wider lesson in how to reason when everyone has a microphone. From the Van Allen belts to “the flag waving,” Keating separates physics from folklore, explains what evidence actually looks like (hello, laser retroreflectors), and gives a playbook for engaging friends who’ve gone down the rabbit hole—without losing your mind.



MAKE SURE TO WATCH: Brian Keating's Video Debunking the Moon Landing Conspiracy Theory [https://www.youtube.com/watch?v=wGwjE7seBs8]



What You’ll Learn:

 * A simple framework for arguing well: define the claim, demand specific evidence, check physics and history, and compare against competing explanations.
 * Why the Van Allen belts don’t “fry” astronauts and how Apollo minimized exposure (trajectory + speed + shielding).
 * How we still verify Apollo today (lunar laser ranging off Apollo-placed mirrors).
 * How to spot trope-based arguments (appeals to vibes, selective papers, “we haven’t gone back, therefore it never happened”).



Timestamped Chapters:

 * [00:00] Opening: “What’s up with Candace Owens?” Setting the table: Bart Sibrel, viral platforms, and why this matters.
 * [02:30] Rogan, Jesse Michels, and the megaphone effect. Platforms amplify doubt; why it sticks.
 * [04:20] Thiel salons & the culture wars around ‘science.’ Belief, institutions, and physics “stagnation.”
 * [06:15] The debate that never happened. Why Sibrel refused; what counts as a real debate.
 * [15:45] Physics 101: Van Allen belts. Charged particles, trajectories, dose vs. time.
 * [23:10] “We haven’t gone back” ≠ “we never went.” South Pole analogy; politics, cost, and program shifts.
 * [30:00] Flag shadows, cameras, and remote control. Why the photo/camera myths fail basic engineering.
 * [35:05] Apollo 1, the ‘lemon,’ and what actually happened. Tragedy, design fixes, and conspiratorial leaps.
 * [44:10] Keating’s NASA work. Aviation safety, non-destructive evaluation, and why ‘NASA is useless’ is unserious.
 * [57:10] Hard evidence you can measure: Apollo retroreflectors, seismographs, and international confirmations.



Core references:

 * Van Allen radiation belts — NASA overview. NASA Science [https://science.nasa.gov/biological-physical/stories/van-allen-belts/]
 * Lunar laser retroreflectors (Apollo 11/14/15) — NASA & background. NASA [https://www.nasa.gov/missions/laser-beams-reflected-between-earth-and-moon-boost-science/]
 * Soviet Luna 15 crashed during Apollo 11 (context on USSR verification/competition). NASA [https://www.nasa.gov/history/50-years-ago-national-goal-nears-fulfillment/]



People, platforms, and episodes mentioned:

 * Buzz Aldrin vs. Bart Sibrel (2002 incident) — background. HISTORY [https://www.history.com/this-day-in-history/september-9/buzz-aldrin-punches-moon-landing-conspiracy-theorist-bart-sibrel]
 * Bart Sibrel — Danny Jones episode featuring Charles Duke (context). YouTube [https://www.youtube.com/watch?v=kMn6sI4X66s]
 * Jesse Michels on The Joe Rogan Experience (recent appearance).

Moon Hoaxes, Real Physics: Brian Keating on Evidence, Lasers, and the Van Allen Belts

How to Challenge Moon Landing Hoax Theories: Insights from Brian Keating

Today, we're sharing the recent episode of the Digital Social Hour Podcast by Sean Kelly. James Altucher joins the show to break down why the 10,000-hour rule is a myth, how to cheat your way into the top 1%, why obsession matters more than talent, and how AI is now the greatest mentor of all time.



From entrepreneurship and failure… to mental health, chess mastery, comedy, and why losing millions hurts more than being broke — this episode goes deep.

If you're chasing mastery, reinvention, or clarity in your career… this is the one.



📘 What You’ll Learn



🧠 Why the 10,000-hour rule is outdated and how to shortcut mastery

🔥 How to reach the top 1% by combining skills instead of grinding years

🤖 How to use AI as your mentor, therapist, teacher & coach

💭 Why thinking can’t fix depression — but action can

💰 The 3 money skills: making it, keeping it, growing it

🧩 How to rebuild identity after losing everything

📈 The real mindset behind entrepreneurship & risk

🎤 Why stand-up comedy teaches business better than business books

♟️ Chess strategy that applies to life, business, and competition

💡 How writing 10 ideas a day can change your brain & life



CHAPTERS:

00:00 [https://www.youtube.com/watch?v=uroq155J8OY] – The 10,000-Hour Rule is BS

02:30 [https://www.youtube.com/watch?v=uroq155J8OY&t=150s] – How to Enter the Top 1% Faster

04:00 [https://www.youtube.com/watch?v=uroq155J8OY&t=240s] – AI as the Ultimate Mentor

05:20 [https://www.youtube.com/watch?v=uroq155J8OY&t=320s] – Mental Health, Depression & Real Recovery

07:00 [https://www.youtube.com/watch?v=uroq155J8OY&t=420s] – Losing Millions & Rebuilding From Zero

09:20 [https://www.youtube.com/watch?v=uroq155J8OY&t=560s] – Idea Muscle: How Writing 10 Ideas Saved His Life

12:00 [https://www.youtube.com/watch?v=uroq155J8OY&t=720s] – Entrepreneurship Reality (Not the Instagram Version)

14:45 [https://www.youtube.com/watch?v=uroq155J8OY&t=885s] – Risk, Failure & Business Heartbreaks

17:10 [https://www.youtube.com/watch?v=uroq155J8OY&t=1030s] – Bitcoin, Wealth, and Why It’s Going to Millions

19:40 [https://www.youtube.com/watch?v=uroq155J8OY&t=1180s] – Politics, Social Media & the New Attention Economy

23:00 [https://www.youtube.com/watch?v=uroq155J8OY&t=1380s] – Comedy, Skill Stacking & Becoming World-Class

26:40 [https://www.youtube.com/watch?v=uroq155J8OY&t=1600s] – Chess, Mindset & Mental Toughness

30:20 [https://www.youtube.com/watch?v=uroq155J8OY&t=1820s] – Why Gen Z Might Be the Most Talented Generation Ever

35:00 [https://www.youtube.com/watch?v=uroq155J8OY&t=2100s] – Pressure, Self-Doubt & Finding Your Identity Again



🎧 LISTEN ON

🍏 Apple Podcasts:

Digital Social Hour Podcast by Sean Kelly: Why Gen Z Might Be the Most Talented Generation in History

A Note from James:

Tye Sheridan is one of my favorite actors. You might know him as Cyclops in the X-Men movies (Apocalypse, etc.) or as the lead in Ready Player One—which is not only a great movie but also one of my favorite sci-fi books. One of his first films was Mud with Matthew McConaughey.

What I didn’t realize: since 2016, while still acting, Tye has also been a serious AI entrepreneur. He and Nikola Todorovic co-founded a VFX company—Wonder Studio—that built AI tools to make visual effects more accessible.

I wanted them both on to talk about how AI will change filmmaking—potentially letting someone like me make a movie that would normally cost hundreds of millions because of VFX—and, just as important, how Tye balanced being a movie star and an entrepreneur at the same time. I also wanted Nikola’s take on where AI is going and whether it will take jobs. Fascinating conversation ahead—here are Tye Sheridan and Nikola Todorovic.



Episode Description:

James sits down with actor–founder Tye Sheridan and VFX director Nikola Todorovic to unpack how their company’s AI tools (now part of Autodesk) are changing what small teams can pull off—and what that means for studios, budgets, and actual stories. They trace the path from stitching 360° GoPro rigs and a VR proof-of-concept… to a first demo for Steven Spielberg… to a platform that lets indies do big-look work without big-studio burn. You’ll hear clear, non-hyped answers on where text-to-video fits, why they focus on editable 3D over black-box 2D, and a candid take on the only moat that still matters: writing something people care about.



What You’ll Learn:

 * A workable cost model for VFX-heavy projects: where 10× savings can come from—and where they can’t.
 * How to run “lean” on real productions: recruiting cross-disciplinary talent and sequencing funding without chasing hype cycles.
 * 3D pipelines vs. text-to-video: why pros need full control of lighting, camera, and performance—and how Sora-style tools can still complement the workflow.
 * Story first, always: the audience forgives limited budgets—not lazy scripts.
 * A pragmatic future for studios and indies: expanding voices without erasing human actors or craft.



Timestamped Chapters:

 * [00:02:00] “Hollywood is nervous”: James frames the AI anxiety he’s hearing in studio rooms.
 * [00:03:01] A note from James: why Tye’s career (from Mud to Ready Player One) made him the right guest—plus Nikola’s VFX roots.
 * [00:06:03] Tree of Life to tech startup: meeting on set, Chivo’s influence, and early curiosity about tools.
 * [00:13:46] DIY 360° & the Spielberg audition: the VR demo, a $10k experiment, and a first product pitch to Steven.
 * [00:20:12] The question everyone asks: will AI erase studio jobs—or expand what smaller teams can make?
 * [00:24:00] Distribution changed—financing didn’t: presales, streaming, strikes, and why a bigger shift is still coming.
 * [00:27:12] Reality check on budgets: VFX vs. SFX, and how a $100M effects bill could land near $10M.
 * [00:36:02] Running lean + real backers: Founders Fund, MaC VC, Horizons; hiring for overlap (CV/ML/VFX/eng).
 * [00:37:44] From waitlist to workflows: who used the platform first, and a TV case where weeks became days.
 * [00:42:12] Sora vs. 3D pipelines: where text-to-

How AI Will Change Hollywood Forever: Tye Sheridan & Nikola Todorovic on AI, VFX, and the Future of Filmmaking

Episode Description:

James sits down with astrophysicist Brian Keating for a candid, useful tour through three hot zones: how to think about AI (and where it actually helps), what’s broken in higher ed and admissions right now, and why outsourcing your mood to politics is a losing strategy. You’ll hear first-hand stories (from UC San Diego classrooms to New York City politics), specific ways James and Brian really use AI daily, and a simple framework for protecting your attention and happiness—even when everything feels polarized.



What You’ll Learn:

 * A practical AI workflow you can copy today (research prompts, personal “style” bots, and where LLMs fail at original insight).
 * A filter for political noise that keeps 99% of your happiness anchored in health, family, friends, and work you control.
 * What the UCSD admissions/placement findings really mean for preparation and standards (and why “remedial” can mask deeper gaps).
 * A simple admissions/common-sense principle: standards matter; “portfolio” evaluation shouldn’t ignore basic skills.
 * How to use AI without losing your own voice—James’ test for “write it in my style” and why generic outputs still fall short.



Timestamped Chapters:

 * [02:00] Loft event stories, comedy beats, and setting the tone for a heavy topic.
 * [05:00] NYC politics, leadership, and the “why would they vote for him?” question.
 * [07:32] Slogans vs. reality: chants, charters, and what words actually imply.
 * [09:30] Economics that sound nice vs. incentives that ruin cities.
 * [12:00] “Don’t outsource your happiness to politicians.” A sanity reset.
 * [20:48] Inside UCSD’s placement data: how did calculus passers miss first-grade algebra?
 * [30:02] Standards, SATs, and what “remedial” hides (plus grade inflation).
 * [77:49] How James and Brian actually use AI; “mad-bot disease” and why voice still matters.



Additional Resources

 * Brian Keating's "Monday M.A.G.I.C." Newsletter [https://big-bang.kit.com/briankeating]
 * Brian Keating — personal website [https://briankeating.com/]
 * Losing the Nobel Prize: A Story of Cosmology, Ambition, and the Perils of Science’s Highest Honor by Brian Keating [https://www.amazon.com/Losing-Nobel-Prize-Cosmology-Ambition-ebook/dp/B07889Q65W]
 * Into the Impossible: Think Like a Nobel Prize Winner by Brian Keating [https://www.amazon.com/Into-Impossible-Laureates-Collaboration-Imagination/dp/1544523483/]
 * Into the Impossible Volume 2: Focus Like a Nobel Prize Winner [https://www.amazon.com/Into-Impossible-Laureates-Concentrate-Creativity/dp/1544548842/]
 * University of California, San Diego — Brian Keating faculty page [https://physics.ucsd.edu/~bkeating/Brian_Keating.html physics.ucsd.edu]



Topics & Documents Mentioned

 * UC San Diego Admissions/Placement Working Group report (PDF) [https://senate.ucsd.edu/media/740347/sawg-report-on-admissions-review-docs.pdf]. UCSD Senate [https://senate.ucsd.edu/media/740347/sawg-report-on-admissions-review-docs.pdf?utm_source=chatgpt.com]

AI That Helps, Schools That Don’t, and How Not to Go Crazy with Prof. Brian Keating

A Note from James:

Are UFOs real or not? For 80 years there have been credible whistleblowers saying the government recovered craft—and even bodies. That’s why I wanted Kent Heckenlively on, the author of Catastrophic Disclosure: The Deep State, Aliens, and the Truth. I’m not here to decide for you. I want to hear the best evidence, ask the obvious questions, and have you help me figure out if we actually got closer to the truth. Let’s find out together.



Episode Description:

n this episode, James sits down with Kent Heckenlively—attorney, journalist, and coauthor of Catastrophic Disclosure: The Deep State, Aliens, and the Truth—to stress-test the most serious UFO claims on the table right now. Kent argues that humanity is on the brink of a “catastrophic disclosure” moment where long-hidden crash retrieval programs, nonhuman technology, and even bodies will be forced into the open. James plays the role he knows best: friendly skeptic who wants receipts, definitions, and clear thinking.

Together they walk through recent congressional hearings, whistleblower testimony, the Yemen orb video, and those strange Peruvian mummies that look either like a bad hoax… or like something we truly don’t understand. They talk about how many people would have to keep secrets for decades, why the best deceptions are mostly true, and how scientific projects like Colossal Biosciences’ “de-extincted” dire wolves show both the promise and the hype of cutting-edge genetics.

The result isn’t a verdict on whether aliens are visiting us. It’s a framework. James and Kent map out a way to think about uncertainty, spin, and incentives—whether you’re trying to decide what you believe about UFOs, pandemics, financial crises, or any other story where the truth lives behind NDAs, classified briefings, and very human motives.



What You’ll Learn:

 * James’s 85/15 rule for extraordinary claims—stay open without getting swept up.
 * What makes the pilot/whistleblower testimony compelling—and what still doesn’t add up.
 * How definitions and bureaucracy shape the narrative (e.g., how agencies say “not alien” without proving “explained”).
 * A quick due-diligence checklist for wild stories (videos, “mummies,” pressers): provenance, incentives, cross-discipline sanity checks.
 * Why institutional spin and media incentives matter—and how to discount them without becoming cynical.



Timestamped Chapters:

 * [00:00] Cold Open — “If big institutions lie once, what else are they hiding?”
 * [02:00] Kent’s stance: 85% “probably real,” 15% “maybe psyop—or brain glitches”
 * [03:00] A Note from James — from skeptic to curious agnostic
 * [04:16] Campfire confessions: trusted friends and the triangle in the Texas sky
 * [06:29] From CIA exposes to UFOs: why this book took two years
 * [07:00] 2023 hearings and “catastrophic disclosure” (vs. “controlled disclosure”)
 * [10:06] Who is David Grusch? Why his language puzzles lawyers and persuades believers
 * [12:32] Congress vs. intel: Burchett, Luna, oversight, and stonewalls
 * [13:50] 25 investigations and a “mushroom cloud” excuse—when reports insult your intelligence
 * [16:06] Firsthand witnesses: Dylan Borland and triangle craft near a NASA hangar
 * [19:15] The hair-split: “real programs, correct personnel—just not alien”
 * [23:30] Definition games: why “not alien” can still leave you with anomalies
 * [25:06] Peru’s three-fingered “mummies”: scans, DNA claims, and what science would need next
 * [30:43] Where the bodies are (allegedly) stored; who’s gotten access
 * [33:42] Genetics sanity check: bananas, chimps, and why 70

Kent Heckenlively on Catastrophic Disclosure: UFO Whistleblowers, Government Spin, and James’s 85% Rule

A Note from James:

Wisdom Takes Work [https://www.amazon.com/gp/product/0593191730] is Ryan Holiday’s fourth book exploring the Stoic virtues, and this time he’s taking on the big one — wisdom. His earlier books on courage, temperance, and justice were all great conversations, but this one hit me personally. I’ve often thought I had wisdom, only to realize later that I didn’t — or at least not as much as I thought.

Ryan’s writing blends ancient Stoic philosophy with modern life in a way that feels both practical and timeless. We talked about how wisdom isn’t something you possess; it’s something you practice. It’s not about having all the answers — it’s about asking better questions, learning through experience, and staying humble enough to admit what you don’t know. Ryan’s back on the show — probably more than any other guest — and each time, I walk away seeing the world differently.



Episode Description:

James sits down with bestselling author and Stoic philosopher Ryan Holiday to discuss Wisdom Takes Work, the newest addition to his series on the cardinal virtues. Together they unpack what “wisdom” really means — not as a static trait, but as an ongoing practice of curiosity, humility, and doing hard things.

The conversation ranges from the limits of AI (“great at knowledge, terrible at wisdom”) to the importance of reading history, counting names on a plaque instead of trusting bad data, and learning by doing. Ryan also shares new insights from his upcoming biography of Admiral James Stockdale, and how the act of challenging himself as a writer mirrors the Stoic pursuit of wisdom itself.



What You’ll Learn:

 * Why wisdom isn’t about knowing — it’s about learning, questioning, and doing.
 * How AI amplifies knowledge but can’t replace human judgment or discernment.
 * Why experience, pain, and humility are necessary ingredients for growth.
 * How Ryan’s research on Admiral Stockdale is changing his approach to writing and life.
 * Practical ways to cultivate wisdom — from reading and travel to mentoring and open-mindedness.



Timestamped Chapters:

 * [00:00] Introduction: The difference between knowledge and wisdom
 * [02:54] A Note from James — Why wisdom is the hardest virtue
 * [05:37] AI’s limits and the danger of overconfidence
 * [08:57] “Wisdom takes work”: Stoic principles in action
 * [11:35] The verbs of virtue — acting with courage, justice, and discipline
 * [13:12] Ryan’s AI experiment and the Naval Academy plaque
 * [16:10] Knowing what you don’t know — humility as wisdom
 * [18:30] Parenting, ego, and learning to argue less
 * [22:00] Why age doesn’t guarantee wisdom
 * [25:10] The trap of resisting change and staying “the smartest person in the room”
 * [27:00] Adapting to new generations and ideas
 * [31:00] Is wisdom a talent or a learned skill?
 * [34:00] How books and mentors shape a wise mind
 * [37:00] Raising curious kids in the age of MrBeast and AI
 * [40:20] Teaching curiosity and lifelong learning
 * [42:25] Practicing wisdom: reading, travel, and mentorship
 * [47:00] Learning by doing — the pain and reward of hard work
 * [50:20] Writing, research, and the lesson of David McCullough
 * [53:07] Why Ryan’s next book is his hardest yet — Admiral Stockdale’s story
 * [55:50] Finding new mentors and growing past your comfort zone
 * [57:14] Living the Stoic life — success, service, and perspective



Additional Resources:

Wisdom Takes Work: Ryan Holiday on What AI Can’t Teach You

A Note from James

Tupac Shakur—one of the greatest rap artists ever—was shot and killed almost two decades ago. What else is there left to say about him? What new things can be said?

Well, Jeff Pearlman’s new book, Only God Can Judge Me: The Many Lives of Tupac Shakur, takes on that challenge. In our conversation, we talk about what Jeff uncovered in his research, why he wanted to write another Tupac book, and what made this one different.

But first, a little story. Back in the ’90s, I was running a company that built websites. Around 1997 or ’98, Tupac’s mom wanted to release a new album of his music and build a website around it. I went in to pitch the project—$90,000, which would’ve covered payroll for another month. I needed that deal.

So I show up, ready to impress. Tupac’s manager says, “Okay, here’s my computer. Show me what you’ve got.” And I realize—I’ve never used a Windows machine in my life. I’d only ever used Macs. I couldn’t even figure out how to turn it on.

I had a computer science degree. I was a software engineer. I’d been running this company for years. But in that moment, I had to admit: “I don’t know how to use this machine.” He laughed me out of the room. Literally.

That was the day I learned that even the smartest pitch can fall apart if you forget to check which operating system you’re using.

Anyway—what else is there to talk about with Tupac Shakur? Jeff Pearlman and I figured it out.



Episode Description

In this episode, James sits down with bestselling author and journalist Jeff Pearlman (The Last Folk Hero, Showtime, Sweetness) to talk about his latest book, Only God Can Judge Me: The Many Lives of Tupac Shakur.

Pearlman explores the contradictions, brilliance, and tragedy of Tupac’s life—how a performing arts kid from Baltimore became the poetic voice of West Coast hip hop, and how his complex identity was shaped by the Black Panther movement, celebrity culture, and the rise of gangsta rap.

James and Jeff unpack Tupac’s evolution from Digital Underground hype man to solo artist, his influence on music and film, and the deeper meaning behind songs like Brenda’s Got a Baby. They also trace the events leading up to his death, separating myth from reality, and reflect on what Tupac’s legacy might have become if he’d lived.



What You’ll Learn

 * Why Tupac’s “gangster” persona was more performance than reality
 * How his upbringing under a Black Panther mother shaped his worldview
 * The untold story behind Brenda’s Got a Baby—and how Pearlman found the real “baby” years later
 * The truth about Tupac’s relationship with Biggie Smalls and the events that led to both of their deaths
 * Why Tupac might have gone on to become a political or cultural leader, not just a rapper
 * How hip hop evolved from the storytelling of the ’90s to today’s more fragmented sound



Timestamped Chapters

 * [00:00] Introduction – James shares his connection to Tupac’s world
 * [02:43] A Note from James – The web pitch that went wrong
 * [05:00] Why Jeff Pearlman wrote a Tupac book
 * [07:00] The challenge of writing outside his comfort zone
 * [09:00] Tupac’s background and the myth of the “gangsta” image
 * [11:00] The evolution of rap from the ’80s to now
 * [16:00] What made Tupac’s art different from his peers
 * [18:30] Tupac as a natural actor—and how he almost won an Oscar
 * [21:00] Was his “gangster” side authentic or performance?
 * [23:30] The night Tupac was killed—what really happened
 * [26:00] How the East Coast–West Coast rivalry became fatal
 * [30:00] The origin of Brenda’s Got a Baby and th

Jeff Pearlman on Tupac Shakur: The Myths, the Music, and the Man Behind the Legend

A Note from James

Oh my gosh—I was scared after this one. In this episode, I learned about what’s really on the dark web… and the even scarier stuff on what’s called the deep web.

Eric O’Neill—who, by the way, is the former FBI agent who brought down Robert Hanssen, the biggest double agent in U.S. history—joined me for this conversation. Hanssen was the FBI’s top analyst on the Soviet Union, and at the same time, he was secretly working for the Soviet Union—for twenty-two years. Eric was the one who caught him. There was even a movie made about it—Breach (2007).

Now Eric has written a book called Spies, Lies, and Cybercrime: Cybersecurity Tactics to Outsmart Hackers and Disarm Scammers. And honestly, it’s terrifying what’s out there right now—the dark web, the black markets, the cyberattacks, the scams that most of us have no idea are happening in the background of our digital lives.

I’ll let Eric tell the stories.



Episode Description

In this episode, James talks with Eric O’Neill—former FBI counterintelligence operative and the man who captured the most notorious spy in U.S. history—about the unseen cyber battlefield shaping our world today. O’Neill explains how hackers, state actors, and scammers exploit human psychology far more than technology, and why every one of us is a potential target.

From the lessons of his undercover work tracking Robert Hanssen to the rise of ransomware and AI-assisted phishing, O’Neill offers both a chilling reality check and a practical guide for staying safe in the digital age. He and James break down how modern espionage has moved online—and what ordinary people can do to protect themselves before it’s too late.



What You’ll Learn

 * How Eric O’Neill captured Robert Hanssen, the most damaging spy in FBI history
 * Why modern cybercrime depends more on human manipulation than hacking code
 * What really happens on the dark web and how it fuels global criminal networks
 * How AI is changing the speed and sophistication of digital attacks
 * Simple but critical steps you can take right now to protect your data and identity



Timestamped Chapters

 * [00:00] Introduction — James sets the stage for a chilling conversation
 * [02:15] Who is Eric O’Neill? The story behind capturing Robert Hanssen
 * [07:45] The day Hanssen was caught — inside the FBI sting
 * [13:10] From spycraft to cybercrime — how espionage went digital
 * [17:30] The real difference between the dark web and the deep web
 * [22:00] Why hackers target people, not systems
 * [27:40] Social engineering and the psychology of manipulation
 * [32:15] AI and the next generation of scams
 * [37:55] How to recognize phishing and digital traps
 * [44:20] Why cybersecurity starts with self-awareness
 * [49:10] Lessons from the field — how espionage teaches us to think critically
 * [54:05] The future of cyber warfare and personal protection
 * [59:00] Final thoughts — the cost of complacency



Additional Resources

 * Eric O’Neill – Spies, Lies, and Cybercrime: Cybersecurity Tactics to Outsmart Hackers and Disarm Scammers [https://www.amazon.com/Spies-Lies-Cybercrime-Cybersecurity-Outsmart/dp/0063398176/]
 * Eric O’Neill – Gray Day: My Undercover Mission to Expose America’s First Cyber Spy [https://www.amazon.com/dp/B07FZP16V8]
 * Film: Breach (2007) – starring Ryan Phillippe and Chris Cooper [https://www.amazon.com/Breach-Chris-Cooper/dp/B009CFY802/]

Former FBI Agent, Eric O’Neill on Spies, Lies, and the Cyber Wars We’re Already Losing

A Note from James

I first got really impressed with Steven Pinker when he wrote The Better Angels of Our Nature: Why Violence Has Declined. He basically shows that over the past 10,000 years, every single century has been less violent than the one before it. You might think, “That can’t include the 20th century,” right? We had World War I, World War II, atomic bombs, the flu pandemic of 1920, Vietnam—all these massive wars. But when you look at violent deaths per capita, the 20th century was actually less violent than the 1800s, which were less violent than the 1700s, and so on. It’s a beautiful, data-driven argument for optimism.

But it’s his latest book that really fascinated me: When Everyone Knows That Everyone Knows: Common Knowledge and the Mysteries of Money, Power, and Everyday Life. That subtitle alone—“common knowledge and the mysteries of money, power, and everyday life”—you can’t just skip past that. You have to know what it means.

Take poker, for example. If someone bluffs you, you have to think: are they bluffing? Or are they making me think they’re bluffing, but they’re not? Or do they know that I think they’re bluffing, so now they’re actually not bluffing at all? That kind of circular reasoning—what philosophers call “common knowledge”—shows up in real life all the time.

Like when you ask someone up for “a cup of coffee” after a date. You’re not really talking about coffee. But you’re also not saying what you actually mean. You’re hinting. You’re creating a safe, ambiguous space where both people know what’s being suggested without anyone having to say it outright. The same thing happens when you ask your boss, “Can we discuss taking on more responsibilities?” instead of saying “I want a raise.” We give partial information all the time, because being direct can change the relationship—or close off possibilities.

Steven and I talked about why we communicate this way, how shared knowledge shapes everything from flirtation to power to money, and what happens when that balance breaks down.

And by the way—if you’ve never seen Steven Pinker—he looks exactly like what you’d imagine a Harvard professor to look like. Long white hair, sharp blue eyes, and this kind of wild genius energy. Jay and I joked that he looks like Einstein meets Jimmy Page meets Beethoven. He’s the best-looking academic I’ve ever seen.

Anyway, here’s our conversation on When Everyone Knows That Everyone Knows: Common Knowledge and the Mysteries of Money, Power, and Everyday Life, with my good friend Steven Pinker.



Episode Description

In this conversation, James and Steven Pinker explore how much of life runs on signals, innuendo, and the unsaid. Pinker explains how “common knowledge”—what everyone knows that everyone else knows—shapes everything from romantic attraction to political polarization to financial panics.

They discuss why laughter matters, how game theory explains social awkwardness, and why being “brutally honest” all the time can destroy relationships. From Seinfeld to poker tables to the stock market, Pinker shows that our most human moments depend on the subtle art of leaving things unsaid.



What You’ll Learn

 * Why subtle hints and shared assumptions keep relationships, negotiations, and societies stable
 * How laughter creates “common knowledge” and strengthens social bonds
 * The role of game theory and “recursive thinking” in everything from dating to diplomacy
 * Why total honesty isn’t always a virtue—and how “rational hypocrisy” preserves relationships
 * How stock market behavior, toilet paper hoarding, and bank runs all reflect the same hidden logic



Timestamped Chapters

 * [00:00] Introduction – When everyone knows that everyone knows
 * [03:00] A No

I Know that She Knows that I Know that She Knows: Steven Pinker on the Mysteries of Money, Power, and Everyday Life

James Altucher interviews the world’s leading peak performers in every area of life. But instead of giving you the typical success story, James digs deeper to find the “Choose Yourself” story—these are the moments we relate to… when someone rises up from personal struggle to reinvent themselves. The James Altucher Show brings you into the lives of peak-performers: billionaires, best-selling authors, rappers, astronauts, athletes, comedians, actors, and the world champions in every field, all who forged their own paths, found financial freedom and harnessed the power to create more meaningful and fulfilling lives.

Jay Yow

Shows