What does it really take to build a sustainable solo business as an introvert? Maggie Patterson, creator of BS-Free Business® and author of Staying Solo®, joins me to share her no-hustle approach to business that’s strategic, humane, and aligned with your energy.

In this episode, we talk about:

 * Why wealth in entrepreneurship isn’t always what it seems

 * How to create a business model that’s sustainable and values-led

 * The role of boundaries in protecting your energy and creativity

If you enjoyed this episode, please leave a 5-star rating and review with your biggest takeaway!!

Check out the full show notes and resources mentioned at thetarareid.com/ep164 [https://thetarareid.com/ep164/?utm_source=podcast&utm_medium=audio&utm_campaign=ep164]

How to Build a Sustainable Solo Business as an Introvert with Maggie Patterson

If you had to start your business all over again today, what would you do differently?

In this raw and real episode, I’m sharing exactly what I’d focus on if I were starting fresh in 2025… and what I’d leave behind for good.

Here’s a peek at what you’ll learn:

 * The marketing strategies I’d prioritize (hint: no social media!)

 * Why evergreen offers still work and how to make them sustainable

 * The one system I’d set up from day one that changes everything

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep163 [https://thetarareid.com/ep163/?utm_source=podcast&utm_medium=audio&utm_campaign=]

What I’d Do Differently If I Were Starting My Business in 2025

I’m all about automation… except for one marketing task that I’ll never automate or outsource. In this episode, I’m sharing why replying to emails is something I always handle personally,  and how keeping this human connection point has led to unexpected opportunities.

We’ll dive into:

 * Why personal email replies build stronger trust

 * How one reply led to a great collaboration

 * The AI tool I use to make replying easier without losing my voice

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep162 [https://thetarareid.com/ep162/?utm_source=podcast&utm_medium=audio&utm_campaign=ep162]

The One Marketing Task I’ll Never Automate

What does marketing look like when you’ve been off social media for over three years? In this episode, I’m sharing my current weekly marketing routine, the core channels I focus on, and how I keep things simple but effective.

We’ll dive into:

 * My day-by-day (but batched) marketing schedule

 * Why email, SEO, and collaborations are my top priorities

 * The 3 rules I follow to keep marketing low-pressure and high-impact

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

 

Check out the full show notes and resources mentioned at thetarareid.com/ep161 [https://thetarareid.com/ep161/?utm_source=podcast&utm_medium=audio&utm_campaign=ep161]

 

What My Weekly Marketing Routine Looks Like Now

Think collaborations only happen in the DMs? Think again. In this episode, I’m sharing exactly how I find, vet, and land collaboration opportunities without relying on social media — and how you can, too.

We’ll dive into:

 * Two ways to find aligned collaboration opportunities

 * Why fewer, more strategic collaborations get better results

 * How I track and follow up to maximize each opportunity

If you enjoyed this episode, leave a five-star review with your biggest takeaway so more introverts can find the show!

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep160 [https://thetarareid.com/ep160/?utm_source=podcast&utm_medium=audio&utm_campaign=ep160]

 

The Exact Way I Find Collaboration Opportunities Without Social Media

After months away, the Introvertpreneur Podcast is back… but things are going to sound a little different. In this reintroduction episode, I’m sharing why I’m ditching heavy edits, fancy intros, and polished production in favor of real, unfiltered conversations about business. 

Expect more solo episodes, shorter formats, and plenty of honest insights for introverted entrepreneurs who want a sustainable, hustle-free business.

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep159 [https://thetarareid.com/ep159/?utm_source=podcast&utm_medium=audio&utm_campaign=ep159]

 

The Podcast Is Back: Why I'm Ditching the Polished Version

If you ever feel like your offers aren’t selling as well as you’d hoped, today’s episode is for you! With my guest, Laura Robinson, we’re diving into what you need to be doing to your sales pages in order to get them really working for you, and how you can craft a business and offers around your life and make it work for you! Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them get comfortable with creating, selling, and marketing their offers, so they can enjoy a comfortable income.

 

In this episode, we’ll dive into:

 * Switching your course to a membership or vice versa
 * What hands-free income is and how you can find an offer that suits you
 * Laura’s process to create amazing new offers
 * How to make sure your sales pages are doing the heavy lifting for you

 

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep158 [http://www.thetarareid.com/ep158]

A Comfortable and Hands-Free Income Is Possible with Laura Robinson

When was the last time you saw some copy that made you feel so bad about yourself or your business, that you just felt completely turned off by it and never wanted to purchase from that person, ever? Probably fairly recently - but there is a movement from a lot of business owners towards ethical marketing, which is marketing that makes your client’s purchase from you from a positive place, rather than a negative one. Someone who is passionate about this is my guest today - Melissa Esmeralda, a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. If you’re ready to shake off those bro-marketing tactics that have been picked up over the years, join us today!

 

In this episode, we’ll dive into:

 * Why ethical marketing is the way to go for a business that makes you feel good
 * Bro-marketing tactics and why people are being turned off by them
 * The power of words for introverts and why your copy is so important

 

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep157 [http://www.thetarareid.com/ep157]

Increase Your Conversions By Using Ethical Marketing with Melissa Esmeralda

If you’ve ever danced on a reel, or felt pressured to create long-form content, or stood awkwardly in the corner of an in-person networking event, you’ll know the pressures introverts face to show up in ways that feel inauthentic to them. Just imagine though if you could show up for your business as yourself, through your words and photos, and show the world who you really are without it feeling totally unaligned? Today’s guest is passionate about helping you to do just that! She’s Sarah Wayte, a creative copywriter and brand photographer. She’s always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do, and now Sarah Wayte Creative has been her full-time obsession since 2019. Sarah’s all about helping you to express your real, honest self through your words and photos. You’ll love this episode if you’re ready to show the world who you really are!

 

In this episode, we’ll dive into:

 * Visibility methods to grow your business as an introvert
 * Finding marketing methods that suit you and that you love to use
 * Discovering your brand voice and ensuring it actually matches how you speak
 * Getting comfortable having your photo taken so you can have amazing brand photos

 

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep156 [http://www.thetarareid.com/ep156]

Showing Up and Standing Out Using Your Words with Sarah Wayte

Finding that you’re busy all day, every day, but don’t really seem to be getting anything important done or hitting your goals yet? Well, there’s a chance you could actually be self-sabotaging. Today’s podcast guest realized she had an underlying fear of success which meant she spent all day caught up in the busywork and never tackling the things that would help her grow. After working through a plan she created to approach this belief, she doubled her revenue in three months. That guest is Giorgia G, a transformational coach, leadership trainer, podcaster, and author. 8 years ago, she packed all her belongings in a tiny pink trolley, booked a one way ticket to London, and off she went to build her coaching business. Since then, she went on to work with 100+ 6- and 7-figure entrepreneurs, business leaders, CEOs, and even award-winning comedians to help them reach their next level of success, double their income, and sell out their programmes - without hustling.

 

In this episode, we’ll dive into:

 * Why being afraid of not fitting in with others holds us back
 * The reason negative comments affect us much more than positive ones
 * Acknowledging what you’re avoiding and why you need to face it
 * How to celebrate your wins to encourage a positive mindset

 

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep154 [http://www.thetarareid.com/ep154]

Overcoming Fear of Success as an Entrepreneur with Giorgia G

The beauty of starting your own business is that you can build it on your terms around a lifestyle that you design. But trying to build a business with strategies made for extroverts is a recipe for burnout. This is the podcast built for service providers who are introverts and struggle with online marketing, mindset issues, and dealing with clients. I’ve been an online entrepreneur since 2007 and love helping introverts discover stress-free ways to build a successful business. Each weekly episode will be full of actionable advice for using marketing strategies that are effective-like Pinterest, and email marketing, as well as creative ways to engage on Instagram and Facebook. These strategies will allow you to connect with clients and never make you wonder if you should just return to your old 9-5. Ready to discover your introvert superpowers?

Tara Reid

Shows