It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. 

In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick. 

The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years.

Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more. 

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Check out his website [http://paulfeldwick.com/] 
Follow Paul on LinkedIn [https://www.linkedin.com/in/feldwick/?originalSubdomain=uk]
We implore you to read both of his fabulous books:  
Why Does the Pedlar Sing? [https://www.amazon.co.uk/Why-Does-Pedlar-Sing-Advertising/dp/1800462522] 
Anatomy of Humbug [https://www.amazon.co.uk/Anatomy-Humbug-Think-Differently-Advertising/dp/1784621927] 
And here’s that famous Barclaycard ad [https://www.youtube.com/watch?v=g-oCckHaGdM] with Rowan Atkinson 

Timestamps
(01:58) - Quick fire questions
(07:20) - Paul's early career and transition to account planning
(11:24) - Importance of entertaining advertising
(17:29) - Discussion on fame in advertising
(24:35) - The history of advertising and its impact on creativity
(29:33) - The moral implications of advertising and the need for entertaining content
(35:32) - Question on creative thinking in advertising and overcoming shame for fame
(41:36) - Balancing likability and fame in advertising campaigns
(47:07) - Pertinent posers 

Paul’s book recommendations are: 
How Brands Grow [https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560] by Byron Sharp 
Building Distinctive Brand Assets [https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509] by Jenni Romaniuk 

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143: [BEST OF] Why advertising MUST entertain with Paul Feldwick. 

This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. 

Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google. 

With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit fresh, emerging talent straight from the community. 

We spill the tea (we’ll stop now) on embracing chaos in your career, building a community as an introvert, why research matters before a GEN-Z marketing effort, flexibility, mentorship, wanky creative directors, creating a diverse and inclusive community, short-term echo chambers, listener questions from Vikki Ross [https://gasp.agency/media/call-to-action/vikki-ross], Dave Harland [https://gasp.agency/media/call-to-action/dave-harland-2], Thomas Kemeny [https://gasp.agency/media/call-to-action/thomas-kemeny] and Andrew Boulton [https://gasp.agency/media/call-to-action/andrew-boulton], boyfriend dedications, and loads more*.

*including a World Cup of GEN-Z words designed solely to get Giles to say “yeet”, “bussin”, and “vibe check”. 

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Follow Word Tonic on Instagram [https://www.instagram.com/thewordtonic/?hl=en-gb] 
Find them on LinkedIn [https://www.linkedin.com/company/word-tonic/] 
Here’s their website [https://www.wordtoniccommunity.com/] and newsletter [https://www.wordtonic.co.uk/] 
And check out one of Carolyn’s recommendation; Farnam Street [https://fs.blog/]

Timestamps
(01:47) - World Cup of GEN-Z Words 
(03:31) - Early (chaotic) career paths; from Costa Coffee and cleaning to copywriting 
(12:31) - How Word Tonic started, the recruitment side, and why you should join 
(22:46) - How to nail GEN-Z marketing efforts 
(31:31) - Listener questions 
(40:51) - 4 pertinent posers 

Their book recommendations are: 
Junior [https://www.amazon.co.uk/Junior-Writing-Your-Ahead-Advertising/dp/1576879127] by Thomas Kemeny 
Hey Whipple Squeeze This [https://www.amazon.co.uk/Hey-Whipple-Squeeze-This-Creating/dp/1118101332] by Luke Sullivan 
Lolita [https://www.amazon.co.uk/Lolita-Penguin-Classics-Vladimir-Nabokov/dp/0141182539] by Vladimir Nabokov
A Self-Help Guide for Copywriters [https://www.amazon.co.uk/Self-Help-Guide-Copywriters-headlines-confidence/dp/177778350X] by Dan Nelken 
The Girl With All The Gifts [https://www.amazon.co.uk/Girl-All-Gifts-original-thriller/dp/0356500152] by M.R. Carey

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142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier. 

This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross. 

Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.

So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coca-Cola, Cantona, being an agency whisperer, balancing parenthood and leaderships and loads more.

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Follow Adam on LinkedIn [https://www.linkedin.com/in/adam-ross-80098419/] 
Listen to his sister, Vikki [https://gasp.agency/media/call-to-action/vikki-ross], on Episode 6 of Call to Action® 
Check out Adam’s Creative Sparks [https://www.linkedin.com/posts/adam-ross-80098419_creative-sparks-may-2024-activity-7201075607768612865-cXwx?utm_source=share&utm_medium=member_desktop] post each month  
And keep an eye out for Vikki’s Copy Safaris [https://x.com/VikkiRossWrites/status/1773291005925630462] 

Timestamps
(02:01) - Quickfire questions 
(02:56) - His first jobs and first proper job at MediaCom 
(05:05) - Tackling issues like knife crime and gun violence for the Met Police
(08:29) - The role of serendipity in his career 
(13:07) - Transition to client-side at Coca-Cola
(23:17) - Being an ‘agency whisperer’ 
(26:08) - The power of a brief 
(31:15) - Leaving loudly 
(40:55) - Listener questions
(51:38) - 4 pertinent posers 

Adam’s book recommendations are: 
Emotion by Design [https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/dp/1847943543] by Greg Hoffman 
Misfits [https://www.amazon.co.uk/Misfits-Personal-Manifesto-creator-Destroy/dp/1529148251] by Michaela Coel 
Is This Anything? [https://www.amazon.co.uk/This-Anything-Jerry-Seinfeld/dp/1982112697] by Jerry Seinfeld 
Dave Trott [https://www.amazon.co.uk/stores/author/B0058V2DO2]’s books 
The Course of Love [https://www.amazon.co.uk/Course-Love-Alain-Botton/dp/0241145473] by Alain de Botton 
The Pleasures and Sorrows of Work [https://www.amazon.co.uk/Pleasures-Sorrows-Work-Alain-Botton/dp/0141027916] by Alain de Botton

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141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross. 

This week, we caught Scott ‘The Boom’ to shake-shake-shake the room. 

Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cultural impact that transforms business and individuals.

Strap in as we wag chins on picking tomatoes, the power of stating intent, the magic of positive disruption, and the art of creating a movement. Scott's not just about making noise - he's about making a real impact. From quiet leadership lessons inspired by Nelson Mandela to the bold moves that drive businesses forward, Scott's got the playbook for success.

Listen quick. Tic-tic-tic-tic...

Follow Scott on LinkedIn [https://www.linkedin.com/in/scottmorrisonfrsa/?originalSubdomain=uk], Twitter [https://twitter.com/scotttheboom?lang=en-GB] and Instagram [https://www.instagram.com/scotttheboom/?hl=en-gb] 
Find out more about the Boom!  [https://www.unleashtheboom.com/]
Here’s the Boom! Book Club [https://the-boom.mykajabi.com/boom-book-club] 
Read 10 ways future-thinking clients are bringing the Boom! to Business Unusual [https://www.unleashtheboom.com/blog/2]

Timestamps
02:07 - Quickfire questions 
03:40 - His early jobs and career path
06:19 - Importance of being open to serendipity in career choices
13:39 - The importance of positive disruption in business
21:29 - The "unblock, unlock, unleash" approach
25:40 - Defining success and unblocking obstacles
33:24 - Stating intent as a powerful leadership tool
36:52 - Characteristics of impactful leaders and the concept of learning fast
41:25 - Impactful leadership styles and the balance between quiet and loud impact
45:37 - Listener questions 
51:38 - 4 pertinent posers 

Scott’s book recommendations are: 
The Mountain is You [https://www.amazon.co.uk/Mountain-You-Transforming-Self-Sabotage-Self-Mastery/dp/1949759229] by Brianna Wiest 
The Ego is the Enemy [https://www.amazon.co.uk/Ego-Enemy-Ryan-Holiday/dp/1591847818] by Ryan Holiday
The Obstacle is the Way [https://www.amazon.co.uk/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358] by Ryan Holiday 
The Road Less Stupid [https://www.amazon.co.uk/Road-Less-Stupid-Keith-Cunningham/dp/0984659269] by Keith Cunningham

140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison

This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye.

As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting [https://gasp.agency/media/call-to-action/steve-harrison], once hosting [https://gasp.agency/media/call-to-action/steve-harrison-giles-edwards-bonus-episode], and is a great friend of …Gasp!. Dave is the true “art director’s art director”. Through his career he’s won everything, worked for the best agencies in the business, and the visual techniques he uses to squeeze every ounce of juice from an idea are frankly unparalleled. 

The pair have joined forces to pen and produce ‘The Howard Gossage Show’, a fitting celebration of the fun and fame peddling ad man; one of the industry’s lesser known greats.

We gossip on Gossage’s showmanship, breaking conventions, having half an interesting conversation through his ads, writing to somebody, stunts, fame, and so much more. At a time when advertising is disliked and avoided by most people, his legacy feels even more important now than it was 60 years ago. So listen up. 

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Here’s The Howard Gossage Show  [https://www.amazon.co.uk/Howard-Gossage-Show-advertising-manipulating/dp/0957151535]
Follow Steve [https://www.linkedin.com/in/steve-harrison-b660b912/] and Dave [https://www.linkedin.com/in/dave-dye-7056a816/?originalSubdomain=uk] on LinkedIn 
Check out Dave’s Stuff From the Loft [https://davedye.com/]
And Steve’s biography on Howard Gossage  [https://www.amazon.co.uk/Changing-World-Only-Work-Grown/dp/0957151500]

Timestamps
(02:34) - Quick fire questions (Posh Spice or Persil?)
(04:41) - How Gossage ended up in advertising 
(12:09) - Why now’s the time for a book about Gossage
(20:50) - How he broke conventions 
(26:28) - People read what interests them 
(35:00) - The industry becoming hyper-serious 
(45:17) - Listener questions from Vikki Ross [https://gasp.agency/media/call-to-action/vikki-ross] and Nick Asbury [https://gasp.agency/media/call-to-action/nick-asbury] 
(52:00) - The Cannes Lions humour category  
(1:00:00) - A dedication to Alice Lowe and Phish Food 

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139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. 

In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide to catch the attention of one of the industry’s most respected researchers; Prof. Karen Nelson-Field. 

Hell-bent on fighting the broken media ecosystem as founder and CEO at Amplified Intelligence, Karen is also an author and alumni of the world-renowned Ehrenberg-Bass Institute. When she’s not binge-watching Home & Away (yes, she’s still a fan), Karen’s research into the measurement of attention has made her a global authority on media effectiveness.

Point your ears this way as Karen talks on her 10 years at Ehrenberg-Bass, skateboarding cats, myth-busting Facebook likes, going viral, why attention is an important metric, how to measure it and more. And strap in as Karen finally answers the red-hot question of whether our attention spans really are becoming shorter than a goldfi-

Oh, look, some links… 

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Follow Karen on LinkedIn  [https://www.linkedin.com/in/karen-nelson-field-phd-a4b5b519/]
And on Twitter [https://twitter.com/KNelsonField] 
Here’s her website [https://www.amplifiedintelligence.com.au/]
And, Karen kindly dedicates this episode to the bullshit-detecting bulldog himself, Bob Hoffman [https://gasp.agency/media/call-to-action/bob-hoffman]

Grab yourself her books:
Viral Marketing: The Science of Sharing  [https://www.amazon.co.uk/Viral-Marketing-Science-Karen-Nelson-Field/dp/0195527984]
The Attention Economy and How Media Works  [https://www.amazon.co.uk/Attention-Economy-How-Media-Works/dp/9811515395]

Timestamps
(01:50) - Quick fire questions
(03:15) - First jobs and early fascination with advertising 
(08:40) - What she learnt about media from cinema 
(14:00) - Her time at Ehrenberg-Bass 
(15:45) - Myth-busting Facebook likes 
(19:15) - A deep dive into the attention economy 
(25:30) - Are our attention spans really getting shorter? 
(30:00) - Single piece of advice to marketers to better understand attention
(34:30) - Listener questions 
(38:15) - 4 pertinent posers 

Karen’s book recommendations are: 
Play Bigger [https://www.amazon.co.uk/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619] by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney
That Will Never Work [https://www.amazon.co.uk/That-Will-Never-Work-Netflix/dp/1913068064] by Marc Randolph 

Feel better about marketing with Episode 81 of Call to Action® with Professor Karen Nelson-Field. 

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138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.

This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon.  

Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressing The Rolling Stones, elegant men of the Congo, Usain Bolt, a school nativity like no other, or mum and dad in jeans and a t-shirt; no cast is too vast, nor celebrity too big.

We wag chins on his first ever job with an alcoholic called Malcolm, his first proper job dressing Adam Ant, making and selling bermuda shorts at school, being a colourful punk, what he loves about being on set, how a joke about needlework changed the trajectory of his life, managing expectations, where ‘Mr Gammon’ came from, taking 25 suitcases to film Guinness ‘Sapeurs’, making jackets for Mick Jagger, drawing as ‘creative offsetting’, and a treasure trove more. 

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Find Mr Gammon on Instagram [https://www.instagram.com/mrgammon/?hl=en]
Here’s his website [http://www.mrgammon.net/] 
Loving You is Killing Me [https://open.spotify.com/album/1eClZPdesZtgEtub27dewF?si=uXVZXfRnQOihqJK0xv19Fg] by My Life Story 
And a choice cut of Mr Gammon’s best work: 
Guinness Sapeurs  [https://youtu.be/66HuFrMZWMo]
Sainsbury’s The Big Night  [https://youtu.be/tvXBbsRU83Q]
The brand new Carlsberg spot 'Curious Beginnings [https://www.unitedagents.co.uk/news/mr-gammon-designs-costumes-new-carlsberg-commercial]'
And DJ Shadow - Rocket Fuel ft. De La Soul [https://www.youtube.com/watch?v=8XK7nzAW_b0]

Timestamps
(02:09) - Quick fire questions, Doctor Who, and the reality check The Rolling Stones gave him 
(08:14) - First jobs, making bermuda shorts, and designing for Adam Ant 
(16:05) - His time at the Royal College of Art 
(20:30) - The ‘common good of the shoot’ when you’re on set 
(27:55) - Dealing with the opinions and emotions of different people on set
(39:39) - His new work for Carlsberg 
(41:35) - Listener questions 
(46:30) - 4 pertinent posers 

Mr Gammon’s book recommendations are: 
Small Trades [https://www.abebooks.co.uk/9780892369966/Irving-Penn-Small-Trades-Heckert-0892369965/plp] by Irving Penn 
Michel the Giant: An African in Greenland [https://www.amazon.co.uk/Michel-Giant-African-Greenland-Classics/dp/0241554535] by Tété-Michel Kpomassie
Learning to Love You More [https://www.amazon.co.uk/Learning-Love-More-Miranda-July/dp/3791337335] by Miranda July and Harrell Fletcher 
The Old Patagonian Express [https://www.amazon.co.uk/Old-Patagonian-Express-Americas-Classics/dp/0141189150] by Paul Theroux
The Financial Times Weekend Edition

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137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad. 

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebrate, we’re rereleasing a choice cut of our favourite episodes as part of the ‘Best of’ series. 

In September 2020, we pulled a network agency worm out of the Big Apple and used it as topic-bait to catch one of advertising’s biggest fish; the one and only George Tannenbaum. 

One of the most highly awarded, revered and talented copywriters and creative directors on the planet, George was Executive Creative Director and Copy Chief at Ogilvy for over 10 years. He has worked with huge brands like IBM, Boeing, PayPal, and General Motors, writes a hugely influential marketing blog called Ad Aged, and has a charming if alarmingly deluded French alter ego called ‘Le Agency Holding Company CEO’ who holds up a satirical mirror to the holding company era.

Initially released as a two-parter, this is the full, director’s cut. So strap in for an hour and 20 minutes of George’s blissful yet biting NY tones as he talks on subjects such as the agency scene in the 80s and 90s, ageism, the state of copywriting, rediscovering his love for advertising, his time at Ogilvy including his last assignment working on the Boeing account, how to write a good headline, and tons more. 

And the whole thing kicks off with an unmissable cameo from Le Agency Holding Company CEO. So what are you waiting for? Go listen.

Feel better about marketing with Episodes 46 and 47 of Call to Action® with George Tannenbaum. 

Follow George on LinkedIn [https://www.linkedin.com/in/georgetannenbaum/]
Here’s his Ad Aged Blog [http://adaged.blogspot.com/]
And his website [https://georgetannenbaum.com/]
George’s book recommendations:
The Saddest Words [https://www.amazon.co.uk/dp/B07ZTSSLFZ/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1] by Michael Gorra
The Warmth of Other Suns [https://www.nytimes.com/2020/08/07/books/review/podcast-isabel-wilkerson-caste-david-hill-vapors.html] by Isabel Wilkerson
Caste [https://www.nytimes.com/2020/07/31/books/review-caste-isabel-wilkerson-origins-of-our-discontents.html?searchResultPosition=2] by Isabel Wilkerson 



136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.

This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites. 

In June 2020, we cast a net off the coast of Adelaide and caught one of the globe’s greatest researchers, Jenni Romaniuk, for her first of two Call to Action® appearances. 

Jenni is a Research Professor at the conveyor belt of marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world’s biggest brands. She’s also authored what’s now a trilogy of true industry bibles; How Brands Grow 2, Building Distinctive Brand Assets, and Better Brand Health. 

In one of our most listened to episodes of all time, you can hear all about Jenni’s first job as a talented mixologist, how to build mental availability, context, memory, metrics, and more. If you work for a company with a brand logo, font or colour scheme, this episode is as close to essential listening as you’re going to get to understand how to build, measure, manage and, crucially, protect distinctive brand assets. 

Feel better about marketing with Episode 39 of Call to Action® with Professor Jenni Romaniuk. 

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Follow Jenni on LinkedIn [https://www.linkedin.com/in/jenni-romaniuk-2746884/].
If you haven’t already, you’d be a fool not to fill your ear canals up with Jenni’s second cameo on Call To Action®, here [https://gasp.agency/media/call-to-action/jenni-romaniuk-2].
And check out her books; Building Distinctive Brand Assets [https://www.booktopia.com.au/building-distinctive-brand-assets-jenni-romaniuk/book/9780190311506.html], How Brands Grow Part 2 [https://www.amazon.co.uk/How-Brands-Grow-Emerging-Services/dp/0195596269], and Better Brand Health [https://www.amazon.co.uk/Better-Brand-Health-Measures-Metrics/dp/0190340908].

Timestamps
(01:55) - Quick fire questions
(04:30) - First job behind the bar at a football club 
(07:00) - Getting a phone call from Byron Sharp and landing a job at EBI 
(12:30) - How Brands Grow 2 and Building Distinctive Brand Assets 
(17:05) - How to build mental availability 
(24:10) - The link between context and memory  
(31:25) - Best practices for managing and measuring distinctive assets
(45:35) - Listener questions 
(52:40) - 4 pertinent posers 
Jenni’s book recommendation is: 
A Scandalous Life [https://www.amazon.co.uk/Scandalous-Life-Biography-Jane-Digby/dp/1857024699] by Mary S. Lovell 

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135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute. 

This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball.   

A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads our industry can’t help but get sweaty about year on year, he’s here to tell us what “won” the Super Bowl and why. 

An award-winning marketer with a commercial background at some top notch FMCGs, Andrew leads System1's global partnership strategy and growth, seeking out the world’s best ads and why they work to unlock the potential of their world-leading effectiveness database.

He talks to us on Young Apprentice being a way of "getting out of Huddersfield'', studying medicine for 3 years, wanting to work in alcohol, how System1 predicts creative potential and effectiveness, his mentor, colleague and friend Orlando Wood [https://gasp.agency/media/call-to-action/orlando-wood], why effectiveness is relative; outperform your category, the hierarchy of evidence, the brilliant Jenni Romaniuk [https://gasp.agency/media/call-to-action/jenni-romaniuk-2], creativity as the UK’s greatest export, and lots more. Plus, of course, the Super Bowl winners and losers, including Michelob Ultra, Messi, using celebs, mayo cat, T-Mobile and Pfizer. 

Touch down on the play button. You won’t be disappointed. 

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Follow Andrew on LinkedIn [https://www.linkedin.com/in/andrew-tindall/] 
Find out more about System1 [https://system1group.com/] and their ad effectiveness predictors 
The only four slides you need for Super Bowl 2024 ad insights [https://gasp.agency/uploads/images/Call-to-Action/2024/superbowl-2024-winners.pdf] from System1
Here’s Andrew’s Super Bowl piece in The Drum [https://www.thedrum.com/opinion/2024/02/13/it-was-adland-s-worst-super-bowl-years-everyone-too-afraid-tell-you] 
And his personal favourite Super Bowl ad of 2024, Foot Washing [https://www.youtube.com/watch?v=94BqlDQ-Ppo]
Plus Mr P by Pringles [https://www.youtube.com/watch?v=aYvDdZZ_FQU&pp=ygUjcHJpbmdsZXMgc3VwZXIgYm93bCBjb21tZXJjaWFsIDIwMjQ%3D] 
And if you haven’t seen them, watch 2024’s top scoring Super Bowl ads here: 
Dunkin’ Donuts [https://www.youtube.com/watch?v=Ve2miT5iF2M], Hellmann’s [https://www.youtube.com/watch?v=aUnKqXTSJWU], Reese’s [https://www.youtube.com/watch?v=sOH23Pup6AQ], Oreo [https://www.youtube.com/watch?v=rND84O4e2Eg], State Farm [https://www.youtube.com/watch?v=p8ZYgb8Osek], Popeyes [https://www.youtube.com/watch?v=zo8PQgark7c], T-Mobile [https://www.youtube.com/watch?v=YVeCwSWNLrM], NFL [https://www.youtube.com/watch?v=7glIC7OaIro], Michelob ULTRA [https://www.youtube.com/watch?v=fcicwfR5Xx8], Booking.com [https://www.youtube.com/watch?v=0b2_Kzh6Ia4], and Budweiser [https://www.youtube.com/watch?v=8C4DNSV3IRE].

Timestamps
(01:50) - Quick fire questions
(03:45) - First jobs, BBC’s Young Apprentice, and going from med school to marketing
(07:40) - How he ended up testing marketing effectiveness at System1 
(13:12) - How System1 predicts creative potential and effectiveness
(17:50) - Which ads “won” the Super Bowl?
(21:15) - What Michelob ULTRA did right 
(27:14) - His favourite Super Bowl ad of 2024 (and it’s one no one is talking about)
(30:45) - Efficiency and effectiveness 
(36:35) - Listener questions 
(42:00) - What US marketers can lea

134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1

The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 5 CHARTS | US TOP 200 CHARTS | RELEASED FORTNIGHTLY

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