Welcome to a very special solo episode of How’d She Do That? — the one where you finally get to know the voice behind the mic! In today’s casual episode, host Emily Landers shares her full story — from growing up in a small town, dreaming big, and navigating unexpected turns, to building a podcast that celebrates women’s stories around the globe.



Emily takes you behind the scenes of her life journey:

📍 Her formative years and family life that shaped her values

🎓 High school highs and lows and learning to lead

🏛️ Her college experience and the choices that set her on a new path

🌆 What it was really like living in New York post-grad — the jobs, the grind, the growth

🌴 And the big transition to life in Southern California, where she now lives and records the show



Whether you’re a longtime listener or brand new to the show, this episode is the perfect introduction to Emily’s voice, vision, and the heart behind How’d She Do That?. You’ll hear candid stories, personal reflections, and behind-the-scenes moments that haven’t been shared before.



💬 Plus: Emily shares what inspired the podcast, how it’s grown since launching in 2020, and what you can look forward to in upcoming episodes and Instagram series like “How’d She Do That: Day in the Life.”

239. SURPRISE EPISODE | Reintroducing Your Host

In this episode of How’d She Do That?, host Emily Landers sits down with Jocelyn Gailliot to delve into her inspiring journey from the world of finance to the helm of a thriving fashion brand. Jocelyn shares the story of how she transitioned from investment banking to co-founding Tuckernuck, an online retail destination known for its classic yet unique pieces. She discusses the challenges and triumphs of building a brand that resonates with busy, successful women seeking stylish and approachable fashion. ￼ ￼ ￼



What You’ll Learn:

• The inspiration behind Tuckernuck and its connection to Nantucket

• How Jocelyn’s background in finance influenced her approach to entrepreneurship

• Strategies for building a loyal customer base and achieving high retention rates

• The importance of curating authentic content and products

• Insights into leading a company through growth and expansion



Resources & Links:

• Tuckernuck Website: tnuck.com

• Follow Tuckernuck on Instagram: @tuckernuck ￼

Subscribe & Listen:



Tune in to How’d She Do That? on Apple Podcasts, Spotify, or your favorite podcast platform.

238. The Tuckernuck Story: Jocelyn Gailliot’s Journey From Finance to Fashion

In this episode of How’d She Do That?, Emily chats with Jackie Laurian Long—founder of TheraPaint Studio in Nashville. Jackie shares how a tough season in her life led her to create something beautiful: a paint-throwing wellness studio that helps people release stress, emotion, and energy through art. From navigating her husband’s surgeries to caring for loved ones through health struggles, Jackie turned her personal journey into a space where others can heal too. TheraPaint isn’t just about art—it’s about letting go, having fun, and finding peace.



What You’ll Hear:

• How Jackie’s background in psychology helped shape TheraPaint

• The emotional story behind how the studio got started

• Why throwing paint can be surprisingly therapeutic

• How the studio keeps things eco-friendly (yes, even the paint gets composted!)

• Events and experiences offered at TheraPaint—like a special “A Moment to Breathe” day for Mental Health Awareness Month



Check Out TheraPaint:

Website: therapaintstudio.com

Instagram: @therapaintstudio



Hang Out with Emily:

Instagram: @emilylanders

Website: howdshedothatpodcast.com



Like What You Heard?

Leave a 5-star review on Apple or Spotify—it helps more listeners find us! And share this episode with a friend who could use a little inspiration (or a good paint-throwing session).

237. Coloring Outside the Lines: Jackie Laurian Long’s Bold Leap into Wellness

In this episode of How Did She Do That?, Emily sits down with the incredibly talented Kim Lapin—founder and principal designer of Kim Lapin Interiors, a boutique interior design studio known for creating timeless, personalized, and effortlessly stylish spaces.



Kim shares the story of how she transitioned from corporate life into full-time entrepreneurship, carving out a space in the competitive world of interior design. From building her brand and finding her signature style to working with clients across the country, Kim takes us behind the scenes of her creative process, her business evolution, and the lessons she’s learned along the way.



What You’ll Hear in This Episode:

• How Kim discovered her passion for interiors and took the leap into design

• The early days of starting her own studio and finding her first clients

• How she balances creativity with the realities of running a business

• Advice for aspiring designers and female founders looking to turn passion into purpose



Whether you’re a design lover, a creative entrepreneur, or simply curious about how women build beautiful businesses, this conversation is packed with insight and inspiration.



Connect with Kim:

• Website: kimlapininteriors.com

• Instagram: @kimlapininteriors

236. How Kim Lapin Turned Her Eye for Style into a Thriving Business

In this bonus episode of How Did She Do That?, Emily shares a personal update and pulls back the curtain on an unexpected hiatus during the month of April.



After suffering a lower back tear that left her navigating debilitating pain, Emily took time to rest, heal, and regroup. This candid update gives listeners a glimpse into the realities of juggling wellness and work, especially when life throws you a curveball.



But the good news? She’s back—and more excited than ever.



What You’ll Hear in This Episode:

• Why the podcast took a pause in April

• Emily’s experience with intense back pain and what recovery has looked like

• A sneak peek at what’s coming this spring and summer

• Big-name guests who are lined up (yes, the names in our inbox!)

• Gratitude for the community that continues to listen, support, and show up



If you’ve missed the show, you’re not alone—and if you’re new here, welcome. Big things are coming, and this is just the beginning of a beautiful new season.



Support the Show:



Love what you hear? It would mean the world if you could take a moment to leave us a 5-star review on Apple Podcasts. Your reviews help more listeners discover the show—and make it possible for us to bring on even more incredible guests.

April Reflections: Back Pain, Rest, and What’s Next for the Show

Elisabeth Edelman returns to the podcast with a major update: she has sold her PR and social media agency, Golden Word. In this episode, Elisabeth opens up about the journey of building her company, navigating the emotional and strategic complexities of selling it, and what it feels like to step into a new chapter of creative and entrepreneurial life.



We also explore her latest venture—Plot Twists, a delightful Substack newsletter where Elisabeth is publishing pocket-sized fiction weekly. We talk about the creative spark behind the stories, the freedom she’s found in short-form storytelling, and how she’s redefining success on her own terms.



Whether you’re an entrepreneur, a writer, or simply navigating your own season of reinvention, this conversation is a must-listen.



In This Episode We Cover:

• Why Elisabeth decided it was time to sell

• The acquisition and what that transition looked like

• Launching Plot Twists on Substack

• The power of short fiction and creative pivots

• Advice for anyone entering a plot twist of their own

235. Short Stories, Big Moves: Elisabeth Edelman on Selling Her Business and Writing Again

In this episode of How’d She Do That?, host Emily sits down with Monica Lavin, the Charleston-based designer and entrepreneur behind Art of the Entry. Monica shares her journey from working at NASA and teaching at institutions like the College of Charleston and SCAD, to launching Lavin Label, a celebrated design blog.



She delves into how her passion for design and keen observation of overlooked exterior details led her to create Art of the Entry—a brand dedicated to crafting timeless accents for home exteriors, such as elegant mailboxes, doormats, and wreaths.



Monica discusses the importance of first impressions, the inspiration she draws from Southern heritage design, and offers insights into entrepreneurship and balancing creativity with business acumen.



Listeners will be inspired by Monica’s dedication to enhancing the beauty of homes, starting from the outside in.

234. Monica Lavin on Designing Welcoming Spaces from the Outside In Through Art of Entry

In this episode, we delve into the inspiring journey of May Lindstrom, founder of May Lindstrom Skin.



May shares her personal battles with severe skin sensitivities and how these challenges propelled her to create a skincare line dedicated to healing and nourishing the skin. Her story inspires us to embrace our challenges and transform them into opportunities for growth and contribution.



Tune in to hear the full conversation and discover how May turned her skin struggles into a source of healing for many. We know listeners are going to love today’s episode - one they will want to share with a friend!

233. From Skin Struggles to Skincare Success: The May Lindstrom Story

In this episode of How’d She Do That?, we’re sitting down with Mary Scott Jameson, the visionary founder of Sitano, a brand known for its effortlessly chic and elevated designs. What started as an idea has grown into a sought-after brand that blends timeless style with modern sophistication. But how did she do it?



Mary Scott shares the behind-the-scenes story of launching Sitano, the lessons she’s learned as an entrepreneur, and the challenges she’s overcome along the way. We’ll dive into:



✨ The inspiration behind Sitano and how it all began

✨ Navigating the ups and downs of building a fashion brand

✨ The realities of entrepreneurship

✨ Advice for aspiring business owners looking to bring their own vision to life



If you’ve ever dreamed of starting your own brand or love hearing real stories of women making their mark in business, this episode is for you!

232. Inside the Business of Fashion: Mary Scott Jameson on Growing Sitano

In this episode of How’d She Do That?, we’re sitting down with Elizabeth Ackerman, the creative force behind Elizabeth James the Label. A former fashion editor and stylist, Elizabeth saw a gap in the market for effortless, modern silhouettes with vintage-inspired prints—pieces she wanted for her own wardrobe but couldn’t find. So, she set out to design them herself!



Join us as Elizabeth shares her journey from working in the fast-paced world of fashion in New York to launching her own label and embracing the charm of Charleston. We’ll talk about how she blends Southern charm with city sophistication, what it takes to build a brand from the ground up, and her best advice for aspiring entrepreneurs in the fashion industry.



Whether you’re a fashion lover, a business dreamer, or just looking for inspiration, this conversation is full of insights, creativity, and the magic of following your passion.



Tune in to hear:

✨ How Elizabeth’s background as a fashion editor shaped her brand vision

✨ The challenges and triumphs of launching a fashion label

✨ What makes Elizabeth James the Label unique

✨ Her move from NYC to Charleston and how it influenced her designs



Don’t forget to subscribe, rate, and review How’d She Do That?—and let us know what you think of this episode!

231. From Fashion Editor to Founder of Elizabeth James the Label with Elizabeth Ackerman

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast is answering that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen! Support this podcast: https://anchor.fm/howdshedothat/support

Emily Landers

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