Elisabeth Edelman returns to the podcast with a major update: she has sold her PR and social media agency, Golden Word. In this episode, Elisabeth opens up about the journey of building her company, navigating the emotional and strategic complexities of selling it, and what it feels like to step into a new chapter of creative and entrepreneurial life.



We also explore her latest venture—Plot Twists, a delightful Substack newsletter where Elisabeth is publishing pocket-sized fiction weekly. We talk about the creative spark behind the stories, the freedom she’s found in short-form storytelling, and how she’s redefining success on her own terms.



Whether you’re an entrepreneur, a writer, or simply navigating your own season of reinvention, this conversation is a must-listen.



In This Episode We Cover:

• Why Elisabeth decided it was time to sell

• The acquisition and what that transition looked like

• Launching Plot Twists on Substack

• The power of short fiction and creative pivots

• Advice for anyone entering a plot twist of their own

235. Short Stories, Big Moves: Elisabeth Edelman on Selling Her Business and Writing Again

In this episode of How’d She Do That?, host Emily sits down with Monica Lavin, the Charleston-based designer and entrepreneur behind Art of the Entry. Monica shares her journey from working at NASA and teaching at institutions like the College of Charleston and SCAD, to launching Lavin Label, a celebrated design blog.



She delves into how her passion for design and keen observation of overlooked exterior details led her to create Art of the Entry—a brand dedicated to crafting timeless accents for home exteriors, such as elegant mailboxes, doormats, and wreaths.



Monica discusses the importance of first impressions, the inspiration she draws from Southern heritage design, and offers insights into entrepreneurship and balancing creativity with business acumen.



Listeners will be inspired by Monica’s dedication to enhancing the beauty of homes, starting from the outside in.

234. Monica Lavin on Designing Welcoming Spaces from the Outside In Through Art of Entry

In this episode, we delve into the inspiring journey of May Lindstrom, founder of May Lindstrom Skin.



May shares her personal battles with severe skin sensitivities and how these challenges propelled her to create a skincare line dedicated to healing and nourishing the skin. Her story inspires us to embrace our challenges and transform them into opportunities for growth and contribution.



Tune in to hear the full conversation and discover how May turned her skin struggles into a source of healing for many. We know listeners are going to love today’s episode - one they will want to share with a friend!

233. From Skin Struggles to Skincare Success: The May Lindstrom Story

In this episode of How’d She Do That?, we’re sitting down with Mary Scott Jameson, the visionary founder of Sitano, a brand known for its effortlessly chic and elevated designs. What started as an idea has grown into a sought-after brand that blends timeless style with modern sophistication. But how did she do it?



Mary Scott shares the behind-the-scenes story of launching Sitano, the lessons she’s learned as an entrepreneur, and the challenges she’s overcome along the way. We’ll dive into:



✨ The inspiration behind Sitano and how it all began

✨ Navigating the ups and downs of building a fashion brand

✨ The realities of entrepreneurship

✨ Advice for aspiring business owners looking to bring their own vision to life



If you’ve ever dreamed of starting your own brand or love hearing real stories of women making their mark in business, this episode is for you!

232. Inside the Business of Fashion: Mary Scott Jameson on Growing Sitano

In this episode of How’d She Do That?, we’re sitting down with Elizabeth Ackerman, the creative force behind Elizabeth James the Label. A former fashion editor and stylist, Elizabeth saw a gap in the market for effortless, modern silhouettes with vintage-inspired prints—pieces she wanted for her own wardrobe but couldn’t find. So, she set out to design them herself!



Join us as Elizabeth shares her journey from working in the fast-paced world of fashion in New York to launching her own label and embracing the charm of Charleston. We’ll talk about how she blends Southern charm with city sophistication, what it takes to build a brand from the ground up, and her best advice for aspiring entrepreneurs in the fashion industry.



Whether you’re a fashion lover, a business dreamer, or just looking for inspiration, this conversation is full of insights, creativity, and the magic of following your passion.



Tune in to hear:

✨ How Elizabeth’s background as a fashion editor shaped her brand vision

✨ The challenges and triumphs of launching a fashion label

✨ What makes Elizabeth James the Label unique

✨ Her move from NYC to Charleston and how it influenced her designs



Don’t forget to subscribe, rate, and review How’d She Do That?—and let us know what you think of this episode!

231. From Fashion Editor to Founder of Elizabeth James the Label with Elizabeth Ackerman

In this episode of How’d She Do That?, our host, Emily Landers, sits down with Lexie Townsend, the founder of Happy Hours, a thriving social club connecting young women in cities like Dallas, Fort Worth, Houston, Tampa, and Jacksonville.



Lexie shares her journey from the corporate world to going full-time with content creation and hosting monthly gatherings that bring women together.



Tune in to hear how she made the leap, what she’s learned along the way, and her advice for building a business rooted in connection. We know you’ll love today’s episode - it’s one you’ll want to share with a friend!

230. From Corporate to Community: Lexie Townsend’s Journey to Full-Time Founder with Happy Hours

Hi everyone, welcome back to How’d She Do That? In today’s episode, I’m giving you all an update on what’s been going on behind the scenes and sharing some thoughts on a recent review I received. It wasn’t exactly glowing, but it gave me a great opportunity to talk about how I handle constructive criticism, and more importantly, how you can too.



We all face feedback—sometimes it’s helpful, sometimes it’s harsh, and sometimes it’s just plain wrong. But learning how to take what’s useful, let go of the rest, and keep moving forward is key to growth, whether in business, creativity, or life in general.



In this episode, I discuss:

• A quick update on what’s new with the podcast

• My thoughts on a recent negative review

• How I process feedback without letting it derail me

• The difference between constructive criticism and unhelpful negativity

• Practical tips for using feedback to improve and stay focused



If you’ve ever struggled with handling criticism, this one’s for you! Let’s talk about how to keep pushing forward no matter what.



Join the Conversation:

I’d love to hear your thoughts! How do you handle feedback? Send me a message at howdshedothatpodcast.com or join the discussion on @howdshedothatpodcast



If you’re enjoying the podcast, please consider leaving a rating or review—it really helps! Thanks for listening, and as always, keep moving forward!

229. What to Do When Your Business Fears Become Reality

In this episode of How’d She Do That?, we sit down with Shannon and Meredith, the childhood friends and founders of Midspring, a brand redefining golf and performance wear for the modern woman. Drawing inspiration from their Connecticut upbringing, they’ve created a collection that blends fashion, function, and femininity, ensuring women feel confident both on and off the course.

Shannon and Meredith share how they turned their love for style and sport into a thriving business, the challenges of launching a brand in the competitive athleticwear industry, and what it takes to merge classic elegance with high-performance fabrics. From their early inspirations to the creation of ‘Birdies in Blue’ and ‘Under Par in Pink’, they reveal the thought process behind their collections and how they stay true to their vision while evolving with the industry.

If you’ve ever dreamed of starting your own brand or wondered what it takes to blend style, sport, and entrepreneurship, this episode is for you!

✨ How childhood friends turned their shared vision into a business
✨ The inspiration behind Midspring and its signature collections
✨ What it takes to bridge the gap between fashion and function in golf attire
✨ The challenges and wins of launching a brand in the sportswear industry
✨ Advice for aspiring entrepreneurs looking to break into fashion

228. Midspring: Where Style Meets Sport with Shannon & Meredith

Shopping My Closet in 2024! 🎙️



In this episode of How’d She Do That?, I’m sharing my journey of shopping my own closet in 2024—what I learned, what I loved, and what I ended up purchasing along the way. I’ll take you through the 7 key pieces I bought and why they made the cut, plus why this practice has been such an eye-opening experience in understanding what truly matters in life.



If you’ve ever felt the urge to refresh your wardrobe without over-consuming, this episode is for you!

Tune in now & let’s chat intentional style! ✨

227. Why 2024 Was My Year of Only Purchasing 7 Items of Clothing And Why I Think You Can Do It Too

In this heartfelt episode, we reflect on the devastating Los Angeles wildfires and their aftermath. We’ll dive into the impact on our community, the resilience we’ve witnessed, and the ways we’re coming together to rebuild.



I’m also incredibly proud to share an update on the remarkable generosity of this podcast community—together, we’ve raised $50,000 to support recovery efforts. Thank you for being part of this life-changing mission.



In addition, I’m sharing some of the key lessons January has taught me—about community, contentment, and the power of giving back. I hope they will inspire you - I’d love to hear your takeaways.



Thank you for tuning in, and thank you for being part of this amazing community!

226. Fire Aftermath in Los Angeles, $50,000 Donation Update, and What Lessons January Taught Me

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast is answering that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen! Support this podcast: https://anchor.fm/howdshedothat/support

Emily Landers

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