…and sharing all about it in today’s episode!

EMILY IS PREGNANT!

Today on How’d She Do That?, we’re celebrating style, school spirit, and the power of family business with Kim and Frances — the mother-daughter duo behind FOSTER, a collegiate lifestyle brand born in East Texas and rapidly capturing hearts across the country.



FOSTER is not your average college merch company. Think cozy pajamas, chic tailgate looks, and timeless pieces designed to celebrate your alma mater — all with elevated design and a personal touch. Inspired by their own Southern roots and a deep love for tradition, Kim and Frances are bringing a fresh, fashionable twist to campus gear.



In this episode, we chat about:

• The origin story of FOSTER and how the idea took shape

• What it’s really like to build a brand as mother and daughter

• Finding success in a niche market by honoring authenticity and style

• The creative process behind their iconic products

• How they balance business, family, and their shared creative vision



If you’re a fan of collegiate spirit with a sophisticated edge, or you’ve ever dreamed of launching your own lifestyle brand, this conversation is for you. Kim and Frances are thoughtful, driven, and as charming as the products they create.

242. FOSTER the Spirit: Collegiate Style with Heart

In today’s episode of How’d She Do That?, Emily Landers welcomes Jen Burch and Margaret Dillard, the talented co-founders behind the elevated home and entertaining brand Half Past Seven. What began as a shared appreciation for thoughtful design and meaningful gathering has blossomed into a celebrated business known for its handcrafted home essentials that combine function, beauty, and story.



Listeners will hear how Jen and Margaret met through work, connected as moms of young boys, and went on to build a business rooted in the mantra “more joy, less stress.” From the origins of the brand name to their passion for traditional craftsmanship and Mexican artisanship, this episode is full of wisdom, inspiration, and laughter.



With product lines ranging from hand-blown glassware to hand-painted ceramics and pewter serveware, Half Past Seven empowers women to entertain with ease and confidence—elevating the everyday with products that hold both purpose and style.



Whether you’re a design enthusiast, aspiring entrepreneur, or someone who simply loves gathering people together, this episode will leave you deeply inspired.

241. Founders of Half Past Seven on Hosting Well, Designing with Purpose, and Building a Brand

In this inspiring episode, Emily sits down with Jeanelle Teves, the dynamic Chief Commercial Officer of Bugaboo North America. Jeanelle shares her remarkable journey from a first-generation Filipina-American upbringing in Sacramento to leading one of the most innovative parenting brands globally. With a decade-long tenure at Nike and a passion for empowering women and parents in the workplace, Jeanelle offers invaluable insights into navigating corporate success while maintaining personal harmony. ￼ ￼ ￼



What You’ll Learn

 * Early Influences: How Jeanelle’s entrepreneurial parents instilled a “you can figure it out” mindset that propelled her career.
 * Global Experience: The impact of international exposure on her professional trajectory, including her time at Nike’s European headquarters.
 * The 1% Gain Philosophy: Jeanelle’s approach to incremental growth and how small, consistent improvements lead to significant life changes.
 * Work-Life Integration: Strategies for balancing a high-powered career with motherhood.
 * Productivity Hacks: Her morning routine, prioritization techniques, and the concept of “biological prime time” for peak performance.
 * Personal Branding: Tips on building a personal brand as a corporate leader and content creator, and the power of authenticity in leadership.



Don’t forget to subscribe, rate, and review the podcast on your favorite platform!

240. From Nike to Bugaboo: Jeanelle Teves on Global Leadership and Motherhood

Welcome to a very special solo episode of How’d She Do That? — the one where you finally get to know the voice behind the mic! In today’s casual episode, host Emily Landers shares her full story — from growing up in a small town, dreaming big, and navigating unexpected turns, to building a podcast that celebrates women’s stories around the globe.



Emily takes you behind the scenes of her life journey:

📍 Her formative years and family life that shaped her values

🎓 High school highs and lows and learning to lead

🏛️ Her college experience and the choices that set her on a new path

🌆 What it was really like living in New York post-grad — the jobs, the grind, the growth

🌴 And the big transition to life in Southern California, where she now lives and records the show



Whether you’re a longtime listener or brand new to the show, this episode is the perfect introduction to Emily’s voice, vision, and the heart behind How’d She Do That?. You’ll hear candid stories, personal reflections, and behind-the-scenes moments that haven’t been shared before.



💬 Plus: Emily shares what inspired the podcast, how it’s grown since launching in 2020, and what you can look forward to in upcoming episodes and Instagram series like “How’d She Do That: Day in the Life.”

239. SURPRISE EPISODE | Reintroducing Your Host

In this episode of How’d She Do That?, host Emily Landers sits down with Jocelyn Gailliot to delve into her inspiring journey from the world of finance to the helm of a thriving fashion brand. Jocelyn shares the story of how she transitioned from investment banking to co-founding Tuckernuck, an online retail destination known for its classic yet unique pieces. She discusses the challenges and triumphs of building a brand that resonates with busy, successful women seeking stylish and approachable fashion. ￼ ￼ ￼



What You’ll Learn:

• The inspiration behind Tuckernuck and its connection to Nantucket

• How Jocelyn’s background in finance influenced her approach to entrepreneurship

• Strategies for building a loyal customer base and achieving high retention rates

• The importance of curating authentic content and products

• Insights into leading a company through growth and expansion



Resources & Links:

• Tuckernuck Website: tnuck.com

• Follow Tuckernuck on Instagram: @tuckernuck ￼

Subscribe & Listen:



Tune in to How’d She Do That? on Apple Podcasts, Spotify, or your favorite podcast platform.

238. The Tuckernuck Story: Jocelyn Gailliot’s Journey From Finance to Fashion

In this episode of How’d She Do That?, Emily chats with Jackie Laurian Long—founder of TheraPaint Studio in Nashville. Jackie shares how a tough season in her life led her to create something beautiful: a paint-throwing wellness studio that helps people release stress, emotion, and energy through art. From navigating her husband’s surgeries to caring for loved ones through health struggles, Jackie turned her personal journey into a space where others can heal too. TheraPaint isn’t just about art—it’s about letting go, having fun, and finding peace.



What You’ll Hear:

• How Jackie’s background in psychology helped shape TheraPaint

• The emotional story behind how the studio got started

• Why throwing paint can be surprisingly therapeutic

• How the studio keeps things eco-friendly (yes, even the paint gets composted!)

• Events and experiences offered at TheraPaint—like a special “A Moment to Breathe” day for Mental Health Awareness Month



Check Out TheraPaint:

Website: therapaintstudio.com

Instagram: @therapaintstudio



Hang Out with Emily:

Instagram: @emilylanders

Website: howdshedothatpodcast.com



Like What You Heard?

Leave a 5-star review on Apple or Spotify—it helps more listeners find us! And share this episode with a friend who could use a little inspiration (or a good paint-throwing session).

237. Coloring Outside the Lines: Jackie Laurian Long’s Bold Leap into Wellness

In this episode of How Did She Do That?, Emily sits down with the incredibly talented Kim Lapin—founder and principal designer of Kim Lapin Interiors, a boutique interior design studio known for creating timeless, personalized, and effortlessly stylish spaces.



Kim shares the story of how she transitioned from corporate life into full-time entrepreneurship, carving out a space in the competitive world of interior design. From building her brand and finding her signature style to working with clients across the country, Kim takes us behind the scenes of her creative process, her business evolution, and the lessons she’s learned along the way.



What You’ll Hear in This Episode:

• How Kim discovered her passion for interiors and took the leap into design

• The early days of starting her own studio and finding her first clients

• How she balances creativity with the realities of running a business

• Advice for aspiring designers and female founders looking to turn passion into purpose



Whether you’re a design lover, a creative entrepreneur, or simply curious about how women build beautiful businesses, this conversation is packed with insight and inspiration.



Connect with Kim:

• Website: kimlapininteriors.com

• Instagram: @kimlapininteriors

236. How Kim Lapin Turned Her Eye for Style into a Thriving Business

In this bonus episode of How Did She Do That?, Emily shares a personal update and pulls back the curtain on an unexpected hiatus during the month of April.



After suffering a lower back tear that left her navigating debilitating pain, Emily took time to rest, heal, and regroup. This candid update gives listeners a glimpse into the realities of juggling wellness and work, especially when life throws you a curveball.



But the good news? She’s back—and more excited than ever.



What You’ll Hear in This Episode:

• Why the podcast took a pause in April

• Emily’s experience with intense back pain and what recovery has looked like

• A sneak peek at what’s coming this spring and summer

• Big-name guests who are lined up (yes, the names in our inbox!)

• Gratitude for the community that continues to listen, support, and show up



If you’ve missed the show, you’re not alone—and if you’re new here, welcome. Big things are coming, and this is just the beginning of a beautiful new season.



Support the Show:



Love what you hear? It would mean the world if you could take a moment to leave us a 5-star review on Apple Podcasts. Your reviews help more listeners discover the show—and make it possible for us to bring on even more incredible guests.

April Reflections: Back Pain, Rest, and What’s Next for the Show

Elisabeth Edelman returns to the podcast with a major update: she has sold her PR and social media agency, Golden Word. In this episode, Elisabeth opens up about the journey of building her company, navigating the emotional and strategic complexities of selling it, and what it feels like to step into a new chapter of creative and entrepreneurial life.



We also explore her latest venture—Plot Twists, a delightful Substack newsletter where Elisabeth is publishing pocket-sized fiction weekly. We talk about the creative spark behind the stories, the freedom she’s found in short-form storytelling, and how she’s redefining success on her own terms.



Whether you’re an entrepreneur, a writer, or simply navigating your own season of reinvention, this conversation is a must-listen.



In This Episode We Cover:

• Why Elisabeth decided it was time to sell

• The acquisition and what that transition looked like

• Launching Plot Twists on Substack

• The power of short fiction and creative pivots

• Advice for anyone entering a plot twist of their own

235. Short Stories, Big Moves: Elisabeth Edelman on Selling Her Business and Writing Again

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast is answering that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen! Support this podcast: https://anchor.fm/howdshedothat/support

Emily Landers

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