What does it really take to lead admissions at an independent or faith-based school?

In Episode 3 of the Enrollment Marketing Geeks podcast, Andy Lynch and Rick Newberry unpack seven essential roles of the Director of Admissions, and why the job involves much more than answering inquiries and giving campus tours.

From confidently helping families make decisions to creating an intentional prospective family experience, admissions leaders play a critical role in moving right-fit families through the enrollment journey. Andy and Rick discuss the importance of proactive follow-up, strong collaboration between marketing and admissions, and knowing the numbers behind your enrollment pipeline.

Recommended for: Director of Admissions, Head of School, or contributing enrollment team members.

The Admissions Director's Unique Contributions to Healthy Enrollment (Roles & Responsibilities, Ep.3)

The Geeks chat about how the Director of Marketing should contribute to your school's healthy enrollment.

In this episode, you'll learn about:

 * A one-sentence job description for an ideal Marketing Director
 * The 4 key drivers of a successful Marketing Director
 * Why alignment between Marketing and Admissions is crucial to your school's healthy enrollment

Two free resources that the Geeks referenced:

 * A Weekly Marketing and Admissions Team Meeting Agenda Template [https://docs.google.com/document/d/1NFNUSPgR98QXoFuuXMVZO_F_sTz22Fli-Of5_lN5-tE/edit?usp=sharing]
 * 9 Drivers of Word of Mouth Marketing [https://www.enrollmentcatalyst.com/9-drivers-of-word-of-mouth-marketing-download/]

The Director of Marketing's Unique Contributions to Healthy Enrollment (Roles & Responsibilities, Ep. 2)

Healthy enrollment begins with leadership.

In the first episode of the Enrollment Marketing Geeks Podcast for School Leaders, Andy Lynch and Rick Newberry explore the unique role the Head of School plays in creating the conditions for enrollment growth. From setting a compelling vision to building the right team, reviewing key metrics, and championing marketing at the board level, they discuss the leadership habits that help schools attract and retain right-fit families.

In this episode, you'll learn:

 * Why enrollment is ultimately a leadership responsibility
 * How Heads of School create alignment across marketing, admissions, and finance
 * The importance of weekly enrollment meetings and knowing the numbers
 * What it takes to move from enrollment goals to an actionable plan
 * How school leaders can build a culture where healthy enrollment becomes possible

The Head of School’s Unique Contributions to Enrollment (Roles & Responsibilities, Ep.1)

Andy Lynch (@emgeeks) · Zencastr

Andy Lynch (@emgeeks)

Hosted by Andy Lynch and Rick Newberry, each episode tackles the challenges school leaders face in building healthy enrollment, with practical ideas you can actually use (and at least a few dad jokes we probably should have edited out).

The Enrollment Marketing Geeks Podcast For School Leaders

The Admissions Director's Unique Contributions to Healthy Enrollment (Roles & Responsibilities, Ep.3)

The Director of Marketing's Unique Contributions to Healthy Enrollment (Roles & Responsibilities, Ep. 2)

The Head of School’s Unique Contributions to Enrollment (Roles & Responsibilities, Ep.1)