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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of The Efficient Spend Podcast, growth and marketing analytics consultant Barbara Galiza shares insights on marketing data audits, triangulation, and optimizing paid versus organic strategies. Barbara discusses key challenges that startups face, such as data discrepancies, budget allocation, and balancing short-term performance with long-term brand-building goals.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Barbara Galiza is a growth and marketing analytics consultant with over 10 years of experience helping startups optimize their media spend and measurement strategies. Passionate about simplifying complex marketing data, she has worked with diverse clients to improve performance through methodologies like marketing mix modeling and attribution.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH BARBARA: https://www.linkedin.com/in/barbara-galiza/

EPISODE LINKS:

https://www.barbaragaliza.com/#about-me
https://021newsletter.com [https://021newsletter.com/]
https://blog.adroll.com/marketing-incrementality-testing/
https://www.marketingevolution.com/knowledge-center
https://paramark.com/blog
https://www.getdbt.com/blog

Why Startups Struggle With Marketing Data (and How to Fix It) | Barbara Galiza

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of The Efficient Spend Podcast, Constantine Yurevich, Founder and Chief Storyteller of SegmentStream shares the challenges in marketing measurement and innovative approaches to attribution and optimization. Constantine discusses insights into overcoming legacy systems, leveraging AI-powered visitor scoring, and navigating the evolving digital marketing landscape to maximize ROI and business growth.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Constantine Yurevich is the Founder and Chief Storyteller at SegmentStream, an AI-powered platform helping fast-growing startups and DTC brands optimize marketing analytics for rapid growth. With over six years of experience building innovative solutions, he is passionate about transforming digital marketing strategies through advanced machine learning and data-driven insights.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH CONSTANTINE: https://www.linkedin.com/in/yurevichcv/

EPISODE LINKS:
https://segmentstream.com/about
https://segmentstream.com/resources/success-stories
https://martech.org/martech-topics/
https://www.marketingevolution.com/knowledge-center
https://www.adroll.com/blog
https://www.adroll.com/features/digital-advertising-platform\ [https://www.adroll.com/features/digital-advertising-platform%5C]

AI Visitor Scoring for a Future without Cookies | Constantine Yurevich of SegmentStream

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Laura Erdem, Sales Manager at Dreamdata, discusses the art of social selling and its impact on aligning sales and marketing efforts. Laura delves into building brand trust through authentic engagement, the role of content consistency across touchpoints, and the balance of organic versus paid strategies, offering actionable insights for developing long-term business relationships.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Laura Erdem is a sales manager with over four years of experience driving growth for Dreamdata, where she leads the US sales team in outbound strategy, sales excellence, and team development. With a proven track record of closing major enterprise deals and building sales practices from scratch, she is passionate about aligning marketing and sales to drive measurable impact.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH LAURA: https://www.linkedin.com/in/lerdem/

EPISODE LINKS:
https://dreamdata.io/blog
https://www.salesforce.com/blog-hub/
https://buffer.com/resources/
https://www.socialmediatoday.com [https://www.socialmediatoday.com/]
https://sproutsocial.com/insights/social-strategy/
https://contentmarketinginstitute.com [https://contentmarketinginstitute.com/]

The Power of Social Selling for B2B Growth | Laura Erdem

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimization. Michael delves into the nuances of rapid onboarding, campaign-level granularity, and leveraging triangulation for effective budget allocation, while also reflecting on the evolution of MMM in response to post-iOS 14.5 privacy shifts.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Michael True is the co-founder and CEO of Prescient AI, an innovator in Media Mix Modeling and measurement technology. With a background in machine learning and analytics from roles at IBM, Oracle, and Opera Solutions, Michael is dedicated to empowering brands with rapid, campaign-level insights to optimize their paid media strategies.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH MICHAEL: https://www.linkedin.com/in/michaeljtrue/

EPISODE LINKS:
https://prescientai.com/blog/
https://support.apple.com/en-us/HT212023
https://www.facebook.com/business/help/974558639546165?helpref=search&sr=1&query=incrementality
https://hexclad.com/pages/about-us
https://www.applovin.com/blog/
https://www.shopify.com/blog/roas

Media Mix Modeling for Ecommerce and Amazon Brands | Michael True of Prescient AI

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights on optimizing media mixes, avoiding cannibalized spend, and navigating the evolving challenges of privacy regulations in the ad tech space.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Pan Katsukis is the CEO and co-founder of Remerge, with over a decade of experience leading programmatic advertising and app re-engagement initiatives. He is passionate about leveraging data-driven strategies and incrementality testing to help global brands optimize their ad spend and drive scalable growth.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH PAN: https://www.linkedin.com/in/katsukis/

EPISODE LINKS:
https://www.remerge.io/incrementality
https://www.remerge.io/methods
https://developer.apple.com/app-store/user-privacy-and-data-use/
https://www.google.com/ads/data-driven-attribution/
https://developers.google.com/ads-data-hub
https://support.google.com/analytics/answer/1008015
https://www.adjust.com/resources/insights/ios14-idfa-privacy-report/

Incrementality & App Programmatic - Remerge Deep Dive | Pan Katsukis

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Pranav Piyush, Co-Founder of Paramark, shares his journey from consulting and product management to becoming a founder, with a focus on optimizing media mix and marketing spend. He discusses key lessons from his time at PayPal, Dropbox, and Invoice2go, touching on topics like conversion rate optimization, attribution challenges, and incrementality.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Pranav Piyush is the Co-Founder of Paramark, a leading media mix optimization platform. As an expert in performance marketing and data-driven growth strategies, he has helped companies like Dropbox, PayPal, and Invoice2go scale through innovative experimentation and manage multi-million-dollar marketing budgets.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH PRANAV: https://www.linkedin.com/in/pranavp/

EPISODE LINKS:
https://www.groupm.com/about/
https://marketingplatform.google.com/about/search-ads-360/
https://www.google.com/partners/
https://about.rogers.com/?icid=R_COR_JOR_OB4PMA
https://www.marketme.co/
https://themindfulsteward.com/categories/
https://www.healthline.com/nutrition/omega-3-supplement-guide
https://www.healthline.com/nutrition/magnesium-supplements

The Paramark Playbook: Scaling Success with Marketing Science | Pranav Piyush

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Sean Bacastow, a tech marketing veteran and founder of PeerFunnel, shares the intricacies of influencer marketing and the real value behind social media metrics. He also discusses how his experience with celebrities like Arnold Schwarzenegger shaped his advertising approach.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Sean Bacastow is a seasoned marketer with a decade of experience in tech marketing, including leadership roles at companies like Represent and Cameo. He's now the founder of PureFunnel, where he helps tech startups grow through strategic advertising across platforms like Facebook, Instagram, Google, and more.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH SEAN: https://www.linkedin.com/in/seanbacastow/

EPISODE LINKS:

https://purefunnel.com/#calendly
https://www.cameo.com/about
https://www.diewithzerobook.com/welcome
https://ads.google.com/intl/en_PH/home/?pli=1
https://www.coca-colacompany.com/
https://garyvaynerchuk.com/

From Micro Celebrities to The Terminator: Leveraging Influencers for Maximum Impact | Sean Bacastow

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights from his journey in developing tools that democratize complex marketing analysis for non-technical marketers. Gabriele explains the impact of iOS 14, the challenges of media allocation, and how modern MMM tools can guide strategic decision-making for brands, enabling them to optimize their marketing spend with precision and confidence.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Gabriele Franco is the CEO and co-founder of Cassandra, with extensive experience in performance marketing, managing over €12 million in advertising investments. He is passionate about making advanced marketing mix modeling accessible to non-technical marketers, helping businesses optimize their media spend.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH GABRIELE: https://it.linkedin.com/in/gabriele-franco-hybrida

EPISODE LINKS:
https://mmm.cassandra.app/#howitworks
https://www.meta.com/business
https://www.nielsen.com/news-center/
https://www.kantar.com/expertise/advertising-media-pr
https://github.com/facebook/prophet

Why You're Measuring Ad Spend Wrong—and How to Fix It! | Gabriele Franco

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agencies to running a specialized PPC agency focused on SMBs. Sean discusses the nuances of media mix optimization, the challenges of scaling ad spend while maintaining ROI, and the importance of setting clear client expectations in both corporate and small business environments.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Sean Grabowski is a digital marketing expert with 8 years of experience in paid media, having managed major accounts for top agencies before founding Keepers Digital Marketing. He specializes in Google and Facebook ads, helping SMBs optimize their ad spend and achieve growth through data-driven strategies.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH SEAN: https://ca.linkedin.com/in/sean-grabowski-6646056b

EPISODE LINKS:
https://keepersdigital.com/digital-marketing-blog/https://themindfulsteward.com/categories/
https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html
https://www.groupm.com/what-we-do/
https://www.mindshareworld.com/news

PPC Lessons From Enterprise Brands to SMBs | Sean Grabowski

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

In this episode of the Efficient Spend Podcast, Simon Mills, Founder of George St Growth, talks about how to make the most of your marketing budget using affiliate marketing and out-of-home advertising strategies. He also shares tips on how startups can grow their campaigns effectively, balancing brand awareness with direct sales tactics.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Simon Mills is a media mix optimization expert with extensive experience in digital and offline marketing, having successfully scaled growth at multiple B2C and fintech companies. He is passionate about leveraging data-driven strategies to maximize ROI and drive impactful results across various channels.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH SIMON: https://www.linkedin.com/in/simonmills3/

EPISODE LINKS:
https://www.perkopolis.com/about?page=1
https://www.nerdwallet.com/security?trk=nw_gf_5.0
https://www.rocked.us/platform
https://www.outbrain.com/blog/
https://www.taboola.com/blog/

How to Find Incremental Customers in Hard-to-Measure Channels | Simon Mills

Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend!

Paul Kovalski

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