Dynamic ad-insertion technology can be use for so much more content than just ads! Here are 5 ways to use it in podcasting.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/5dci

Introduction: What is dynamic content-insertion (DCI)? [00:00]

1. Upcoming events [03:03]

2. Products, services, and cross-promotions [05:19]

3. Time sensitive announcements [09:08]

4. Audience calls to action [11:25]

5. Advanced targeting and experiments [14:43]

How to get started with dynamic content insertion [19:02]

 * Captivate [https://theaudacitytopodcast.com/captivate]: https://theaudacitytopodcast.com/captivate
 * RedCircle [https://theaudacitytopodcast.com/redcircle]: https://theaudacitytopodcast.com/redcircle

Share your ideas or podcasting questions [22:04]

 * https://podcastfeedback.com/audacity?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap442&utm_content=chapter_8-share_your_ideas_or_podcasting_questions

Supercharge your audience engagement with Podgagement! [22:19]

 * https://podgagement.com/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap442&utm_content=chapter_9-supercharge_your_audience_engagement_with_podgagement

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

442. Five Uses for Dynamic Content-Insertion that Aren't Ads

Whether reading their reviews, sharing their feedback, playing their voicemail, or using their creative contribution, involving your podcast episodes can be powerful to deepen your relationships and grow your podcast.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/involveyouraudience

Introduction [00:00]

 * Try Podgagement to get more ratings, reviews, rankings, and feedback: https://podgagement.com/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap441&utm_content=chapter_1-introduction

What kind of audience involvement? [01:19]

1. It makes your listener feel special [04:42]

2. It encourages more involvement [06:21]

3. It boosts your reputation [07:12]

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

Three Benefits to Involving Your Audience in Your Podcast

It might be okay to cover the same topic in multiple episodes from your podcast. Here are 4 questions to guide your decision.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/repeattopics

Introduction [00:00]

 * My first episode about the independence of podcasting, from 2017: https://theaudacitytopodcast.com/the-powerful-independence-of-podcasting-tap312/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap440&utm_content=chapter_1-introduction

1. Do you have more to add? [02:20]

2. Is your original episode still available? [04:18]

 * What You Need to Know about Episode Limits and Your Podcast RSS Feed: https://theaudacitytopodcast.com/what-you-need-to-know-about-episode-limits-and-your-podcast-rss-feed-tap302/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap440&utm_content=chapter_3-2_is_your_original_episode_still_available_feed_limits_affect_this

3. How much time has passed? [06:19]

4. Do you have a different approach to the topic now? [08:49]

Do you value The Audacity to Podcast? [12:36]

 * Give back what you feel it's worth to you: https://theaudacitytopodcast.com/giveback?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap440&utm_content=chapter_6-do_you_value_the_audacity_to_podcast

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

440. Should You Repeat Topics on Your Podcast?

Independence is the greatest power of podcasting—even for corporate podcasters. Here are some reasons to celebrate the freedom of podcasts.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/independence26

Introduction [00:00]

1. Talk about whatever you want [01:23]

2. Run your podcast however you like [03:55]

3. Reach a global audience with your voice [05:26]

4. Produce content from anywhere [08:09]

5. Host or move your podcast where you choose [11:05]

6. Monetize your podcast (or don't) however you want [14:14]

7. Publish on your schedule [17:48]

8. Build your own audience [19:14]

9. Distribute to any podcast app [22:12]

10. No algorithms (yet) between you and your audience [24:49]

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

439. Ten Reasons to Celebrate the Independence of Podcasting

The world of podcast metrics can get confusing. Here are the most important terms, what they actually mean, and the caveats you need to know.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/dvpva

Introduction [00:00]

1. Downloads (and "streams") [01:18]

2. Plays [12:02]

Special thanks [17:34]

 * If you value The Audacity to Podcast, please consider giving back whatever its worth to you! https://theaudacitytopodcast.com/giveback?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap438&utm_content=chapter_4-special_thanks

3. Audience [19:57]

The most important metric is what measures your goals [30:10]

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

438. Podcast Metrics Explained: Downloads vs. Plays vs. Audience

Covering more than one subject on your show? Discover how it affects your listeners, findability, and growth, plus a smarter way to handle multiple topics.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/mixtopics

Introduction [00:00]

1. The podcast versus its episodes [01:28]

 * 5 Ways to Handle Multi-Topic Episode Titles: https://theaudacitytopodcast.com/5-ways-to-handle-multi-topic-episode-titles/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap437&utm_content=chapter_3-5_ways_to_handle_multi_topic_episode_titles
 * Chapter your episodes with PodChapters :https://podchapters.com/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap437&utm_content=chapter_5-chapter_your_episodes_with_podchapters
 * 4 Types of Podcast Niches—It's Not Just Your Topic: https://theaudacitytopodcast.com/4-types-of-podcast-niches-its-not-just-your-topic/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap437&utm_content=chapter_7-4_types_of_podcast_nichesits_not_just_your_topic

2. What audience and expectations have you built? [07:18]

3. What do you want your podcast known for? [10:33]

4. Consider your podcast SEO [14:42]

 * Track your podcast SEO with Podgagement: https://podgagement.com/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap437&utm_content=chapter_10-4_consider_your_podcast_seo_and_track_it_with_podgagement

5. What prevents you from starting a separate show? [24:29]

 * Try Captivate [https://theaudacitytopodcast.com/captivate] for hosting multiple podcasts: https://theaudacitytopodcast.com/go/captivate?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap437&utm_content=chapter_11-5_what_prevents_you_from_starting_a_separate_show_try_captivate

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

437. Should You Mix Topics on Your Podcast?

Use four practical questions to reconnect with your podcasting goals, measure success by the right outcomes, and better serve the audience you already have.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/smallaudience

Introduction [00:00]

1. Why did you start podcasting? [02:34]

 * What Is Podcasting PROFIT? https://theaudacitytopodcast.com/what-is-podcasting-profit-tap320/
 * Why You Should Put Podcasting P.R.O.F.I.T. First: https://theaudacitytopodcast.com/why-you-should-put-podcasting-profit-first/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap436&utm_content=chapter_2-1_why_did_you_start_podcasting

2. Are you achieving your "why"? [07:14]

Special thanks [10:02]

 * Please support The Audacity to Podcast with whatever you feel it's worth to you: https://theaudacitytopodcast.com/giveback?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap436&utm_content=chapter_4-special_thanks

3. What are you doing to work toward your goals? [14:31]

4. How can you invest in what your have? [16:56]

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

436. Should You Keep Podcasting with a Small Audience?

Headphones might be doing more harm than good in your podcasting. Here’s where to remove them and what to use when you still need monitoring.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/headphonesoff

Introduction [00:00]

 * What's a podcast anymore? https://theaudacitytopodcast.com/whats-a-podcast-anymore/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap435&utm_content=chapter_1-introduction

1. Remove headphones from your artwork [02:29]

2. Avoid headphones in your videos [05:31]

3. Remove headphones from conversations [11:02]

4. Try earbuds or in-ear monitors (IEMs) instead [17:53]

 * Send me your recommendations! https://x.com/theDanielJLewis or https://podcastfeedback.com/audacity?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap435&utm_content=chapter_5-4_try_earbuds_or_in_ear_monitors_iems_insteaddo_you_have_some_you_like

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

Add podcast chapters that drive engagement in seconds! https://podchapters.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

435. Take Off the Podcast Headphones!

Learn when podcasting best practices are not rules but only guidelines, what tradeoffs matter, and how to break podcasting rules with intention instead of laziness.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/breakrules

Introduction [00:00]

Break "rules" with intention [01:40]

Consistency: a guideline, not a law [04:05]

 * https://theaudacitytopodcast.com/how-to-continue-podcasting-when-your-life-is-unpredictable-tap294/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap434&utm_content=chapter_3-consistency_a_guideline_not_a_law

Inside jokes can build rapport [06:59]

 * https://theaudacitytopodcast.com/should-your-podcast-have-inside-jokes/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap434&utm_content=chapter_4-inside_jokes_can_build_rapport

You may not HAVE to "niche down" [08:24]

 * https://theaudacitytopodcast.com/4-types-of-podcast-niches-its-not-just-your-topic/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap434&utm_content=chapter_5-you_may_not_have_to_niche_down

"It's not hurting them" is a myth [09:06]

 * https://theaudacitytopodcast.com/debunking-the-myth-its-not-hurting-their-podcast/?utm_source=the_audacity_to_podcast&utm_medium=podcast&utm_campaign=tap434&utm_content=chapter_6-its_not_hurting_them_is_a_myth

Some "rules" are dumb [10:13]

Don't break "rules" out of laziness [20:59]

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

434. It’s Okay to Break Some Podcasting “Rules”

You've probably heard the podcasting advice that you must choose a niche, or even "niche down." But your topic isn't the only kind of niche your podcast could have!

Please share this episode from your podcast app or https://theaudacitytopodcast.com/niches

What is a "niche podcast"? [01:42]

 * https://www.merriam-webster.com/dictionary/niche

1. Topic [03:58]

2. Audience [06:52]

3. Style/approach [08:50]

4. Voice [14:39]

 * Office Ladies podcast: https://officeladies.com
 * Podgagement: https://podgagement.com
 * PodChapters: https://podchapters.com
 * School of Podcasting [https://theaudacitytopodcast.com/schoolofpodcasting]: https://schoolofpodcasting.com

———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Supercharge your audience engagement and grow your podcast! https://podgagement.com/

FEEDBACK Call (903) 231-2221 Email feedback@theaudacitytopodcast.com Send a message or voicemail through https://podcastfeedback.com/audacity

MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005

433. Four Types of Podcast Niches—It's Not Just Your Topic!

Giving you the guts and teaching you the tools to start and grow your own podcast for passion or PROFIT!

danieljlewis

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