If you’ve ever struggled to communicate your expertise in a way that captivates your audience—whether in presentations, pitches, or even casual conversations—this episode is for you. Simon Raybold, a former scientist turned professional speaker and presentations trainer, shares hard-won insights on how to move from "data dumping" to delivering messages that inspire action. Whether you’re a leader, entrepreneur, or expert, mastering this skill is non-negotiable for building authority and influence.

Three Key Takeaways

 1. Focus on Outcomes, Not Processes 🎯


 * Your audience cares about the result of your work, not the technical details.
 * Simon’s analogy: "Excel sorts data—do you care about the algorithm? No. You just want the sorted list."
 * Action: Ask yourself, "What’s the one thing I want my audience to do after hearing me?" and reverse-engineer your message from there.


 1. Storytelling Is an Industrial Process 📖


 * Great speakers don’t rely on luck—they collect, refine, and deploy stories strategically.
 * Simon’s tip: Treat stories like a library. Tag them by theme (e.g., "customer service," "failure," "breakthrough") so you can pull the right one when needed.
 * Action: Start a "story bank" in Notion or a notebook. Capture moments where you thought, "This might be useful later."


 1. Script Less, Improvise More 🎤


 * Writing a word-for-word script often backfires—it sounds robotic and leaves no room for authenticity.
 * Instead, use bullet points and rehearse out loud to build "muscle memory" for your key messages.
 * Action: Try Simon’s "aged aunt" method: Explain your topic to an imaginary aunt (or a 12-year-old). The parts that hold her attention are your keepers.


About Simon

Simon started life as a research scientist. After over two and a half decades building an international reputation as a world leader in his field, and a stint managing the UK's largest social science research unit he shifted paths to look at how to better EXPLAIN all the great research that was being done.

A best seller (and two non-entities) later, his most recent book is called StoryMaking and it's a forensic examination of how to *use* stories not just tell them.



I should add that Simon's also been a lighting designer for dance companies, a playwright, actor, opera director and a fire eater

https://storymaking.business/



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How to Present Like a Pro (Even If You’re Not One), with Simon Raybould

As someone invested in building a successful business, you understand the importance of retaining clients and delivering an exceptional experience. This not only drives growth but also fosters loyalty and advocacy. In this episode of "Building Your Leader Brand," we explore the often-overlooked aspect of business growth: client retention, in conversation with Filip Sardi, founder of the Client Flow Movement.

Key Discussions:

📍 1. The Power of Client Retention: We explored the Client Flow Movement with Filip Sardi, delving into how focusing on making just 5% of your existing clients happier can double your business. This counterintuitive approach highlights the potential in nurturing existing relationships.

📍 2. Simplifying Retention Strategies: Filip shared his journey from tracking 30 different KPIs to focusing on a few essential metrics. We discussed the importance of identifying "micro-wins" and creating a structured approach to better support clients and enhance their experience.

📍 3. The Underrated Offboarding Process: Often overlooked, the offboarding process is crucial for leaving a lasting positive impression. We touched on the value of creating a personalized plan for clients even after their program ends, leading to increased retention rates.

3 Actionable Takeaways inspired by Filip's Final Suggestions:

👉 1. Reflect on Your Emotional Upgrade Path: Consider how you can offer upgrades and upsells that meet your clients where they are in their journey, rather than pushing automated offers. (Inspired by Filip's discussion on the Emotional Upgrade Path)

👉 2. Simplify Your Tracking Metrics: Identify the few key performance indicators that truly matter for your business and client satisfaction. Avoid overwhelming yourself and your team with too many vanity metrics. (Reflecting on Filip's experience with streamlining KPIs)

👉 3. Revamp Your Offboarding Process: Schedule a "next steps" call towards the end of your clients' programs to offer continued support and create a personalized plan for their future, regardless of whether they stay with you or not. (Based on Filip's tactical advice for a strategic offboarding process)

Filips Website : https://joinclientflow.com/amplifyme-gift [https://www.google.com/url?q=https://joinclientflow.com/amplifyme-gift&sa=D&source=calendar&ust=1749230470089239&usg=AOvVaw2GMNIOtHA3rd3MwbTLUG8p]

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Never Lose Another Client, with Filip Sardi

If you're an entrepreneur, consultant, or business owner, the way you network, build your brand, and scale your business can define your long-term success.

This episode of Building Your Leader Brand features Ivan Misner, the founder of BNI (Business Network International), who shares his journey from starting a local networking group in his garage to building a global enterprise with over 11,300 chapters in 75 countries.

Whether you're looking to grow your business, refine your personal brand, or leave a lasting legacy, Ivan's experiences and strategies offer practical insights you can apply immediately.

Three Key Areas Discussed

🔑 1. The Power of Networking in Scaling Your Business Ivan emphasizes the importance of building relationships, both locally and globally. He shares how BNI's platform, BNI Connect, allows members to leverage a worldwide network. If you're struggling to expand your reach, this section is a masterclass in using networking as a growth tool.

🧠 2. Finding Your Flame vs. Working in Your Wax Ivan introduces the concept of working in your "flame" (what energizes you) versus your "wax" (what drains you). He explains how identifying and focusing on your flame can transform your business and personal fulfillment. This is especially relevant if you're feeling stuck or burnt out.

📚 3. Leaving an Intentional Legacy Legacy isn't just about money-it's about the impact you have on others. Ivan discusses the importance of values, behaviours, and the relationships you build. His book, Infinite Legacy, dives into how you can leave an intentional legacy that lasts far beyond your business accomplishments.

Three Actionable Takeaways from Ivan's Advice

🚀 1. Focus on Six Things a Thousand Times Instead of chasing a thousand strategies, pick six key actions and master them. Consistency, not complexity, is the secret to scaling your business. Start by identifying the activities that drive the most value and double down on them.

🔥 2. Seek People Who Resonate with Your Values When building your team or network, prioritize values alignment over skill alone. Ivan's metaphor of resonance-like two pianos humming in harmony-illustrates the power of surrounding yourself with people who amplify your energy and vision.

📊 3. Plan for the Next Phase of Your Business Whether you're scaling, selling, or stepping back, having a clear plan is essential. Ivan's experience transitioning from "King Arthur" (leading the charge) to "Colonel Sanders" (being the face of the brand) offers lessons in intentional leadership and succession planning.

The strategies Ivan shares aren't just for business owners-they're for anyone looking to build meaningful connections, amplify their impact, and create a legacy that matters. If you're ready to take your personal brand or business to the next level, this episode is a must-listen.

Tune in to the full conversation for more insights and actionable advice.

💡 Your Next Step: Reflect on your current network, values, and long-term goals-then take one small step today to move closer to your vision.

----

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Networking, Legacy, & Scaling your Business, with Ivan Misner

As someone invested in building a strong personal brand and business, you understand the importance of effective leadership in achieving success. Whether you're looking to grow a loyal audience, monetize your expertise, or simply create a lasting impact, leadership is the linchpin. In this episode of Amplify, we delve into the heart of leadership with Neil Jird, founder of Leader Connect, to explore its far-reaching applications and practical takeaways for your own journey.

Three Key Areas Discussed:

🔑 Leadership Beyond Management: We explore how leadership extends far beyond traditional management roles, influencing various aspects of life, from social media presence to personal branding, and how embracing this broader perspective can enhance your overall impact.

🔑 Practical Leadership Development: Neil shares insights from his experience with the British Army and Leader Connect, highlighting the importance of experiential learning, clear direction, and meaningful connections in developing effective leadership skills.

🔑 Overcoming Challenges in Building a Leadership-Driven Business: Neil opens up about the road bumps encountered while growing Leader Connect, including navigating tech platforms and the value of having a supportive network that encourages growth and constructive feedback.

Three Actionable Takeaways Based on Neil's Final Thoughts:

1️⃣ Embody Leadership: Recognize that leadership is not just a position, but a quality that can be developed and embodied in every aspect of your life and business. Reflect on how you can lead by example in your personal and professional spheres.

2️⃣ Cultivate Humility: Balance confidence in your ideas with the humility to accept and learn from feedback. Identify one area where you can open yourself to constructive criticism this week.

3️⃣ Prioritize Connections: Invest in building strong, positive relationships with your audience, team, or community. Think about one action you can take today to deepen these connections and inspire loyalty and engagement.

Next Steps:

 * Reflect on how the concepts of leadership discussed in this episode apply to your current challenges and goals.
 * Explore Leader Connect's resources for practical leadership development tools.
 * Share your thoughts on the most impactful leadership lesson you've learned recently in the comments section below.




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Building Strong Connections Effortlessly, with Neil Jurd

As someone looking to elevate their personal brand, grow their audience, or monetize their expertise, you know that strong relationships are key to success. In this episode, we dive into the heart of what makes relationships thrive, and how you can apply these principles to enhance your leadership, branding, and overall impact.

Our Guest: Jason Lauritsen, a renowned speaker, management and leadership trainer, advisor, and coach, joins us to share his expertise on creating a more human-connected environment at work.

Three Key Takeaways:

🔹 Relationships are the Currency of Success: Discover how investing time in meaningful conversations can transform your connections with others, leading to increased trust, collaboration, and mutual growth.

🔹 Clarity is Key: Learn how simplicity and transparency can revolutionize your communication, expectation-setting, and conflict resolution, both at work and in your personal life.

🔹 Authenticity Unlocks Charisma: Understand the four-step process to embracing your true self (Self-Awareness, Self-Acceptance, Integrity, and Daring) and how this journey can magnetize opportunities, foster deeper connections, and elevate your leadership brand.

Take Action:

 1. Practice the 4-Step Check-in Method with your team, family, or friends to kickstart more meaningful conversations.
 2. Apply the Golden Rule of Management: Put your expectations in writing to ensure clarity and turbocharge performance.
 3. Define Your Three-Word Manifesto: Reflect on the essence of your leadership, brand, or personal values and distill them into three impactful words to guide your actions and communications.


Connect with Jason Lauritsen: Visit his website at jasonlauritsen.com [http://jasonlauritsen.com/] or connect with him on LinkedIn to dive deeper into his insights on building meaningful connections and unlocking leadership potential.

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Relationships are the Currency of Success, with Jason Lauritsen

If you’re running a business - whether it’s consulting, coaching, or any service-based venture - you’ve likely hit a point where growth feels stagnant. You’re stuck in the “me + 3” trap: you and a small team, unable to scale further without burning out. This episode is for you. Ryan Wimpey, founder of a successful franchise with 24 locations across the US, shares his journey from a one-person operation to a thriving, scalable business. His insights on systems, franchising, and scaling are invaluable for anyone looking to break through their growth ceiling.

🎙️ Key Takeaways from the Episode

1️⃣ Systems Are Non-Negotiable Ryan emphasises that without systems, your business will always rely on you. Whether you’re running a single location or planning to franchise, having clear workflows, scripts, and processes is essential. It’s the only way to delegate effectively and step away without everything falling apart.

2️⃣ Franchising Is About More Than Just Expansion Franchising isn’t just a way to grow—it’s a way to empower others. Ryan’s approach focuses on giving franchisees the tools and support they need to succeed, from call centre operations to marketing. It’s about creating a model that works whether you’re there or not.

3️⃣ Maximise Your Digital Ads Ryan’s aggressive approach to digital marketing—SEO, Google Ads, and social media—has been a game-changer for his business. He stresses the importance of maximising ad spend on one platform before moving to the next, ensuring you’re not leaving money on the table.

🛠️ Actionable Steps You Can Take Today

1️⃣ Audit Your Systems Can you step away from your business for a month without it collapsing? If not, start documenting your processes. Create workflows, scripts, and training manuals to ensure your team can operate independently.

2️⃣ Focus on High-Value Clients Stop targeting low-income customers if your business relies on higher margins. Ryan’s experience shows that selling to clients with disposable income not only increases revenue but also reduces emotional friction in the sales process.

3️⃣ Experiment and Iterate Don’t wait for the perfect plan. Use the “ready, fire, aim” approach to test your ideas quickly. Learn from what works, refine your processes, and scale what’s successful.

Ryan’s story is a testament to the power of systems, strategic scaling, and relentless focus on customer value. Whether you’re considering franchising or just looking to grow your business, his advice is a roadmap to breaking through the “me + 3” barrier.

📌 Listen to the full episode for more insights and actionable strategies.

Visit Ryans Website : https://tiptopk9.com/

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Breaking the Me + 3 Barrier & How to Scale Your Business Beyond Burnout

As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you.

Three Key Takeaways:

📝 Frequency Matters: Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox.

🔍 Proof Over Claims: In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience.

📈 Set Clear Expectations: Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you.

Three Actionable Steps Based on Kennedy's "Three Things"

 1. Read "Ready, Fire, Aim" by Michael Masterson: Apply the principles from this book to your business, focusing on the section relevant to your current turnover.
 2. Implement the "Say it, Prove it" (SIPI) Principle: Review your current marketing materials and add proof to support your claims. Update your website, emails, and social media content to build trust with your audience.
 3. Set Email Frequency Expectations: Revise your lead magnet and welcome email to clearly communicate how often you'll be emailing your subscribers. Use Kennedy's example as a template: "…you'll get my daily/weekly email tips straight to your inbox for free."


https://emailmarketingheroes.com/

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Creating your environment of zero competition, with Kennedy

Let’s face it - even the most confident among us have felt that stomach-churning fear before speaking in public. Whether it’s a podcast interview, a presentation, or even just pitching an idea in a meeting, that “oh no, what if I mess up?” feeling is universal. But here’s the good news: overcoming that fear doesn’t just make you a better speaker - it positions you for bigger opportunities, from landing clients to building authority in your industry. In this episode, I’m joined by Nausheen Chen, a public speaking coach, to share how you can turn those nerves into impact and amplify your message with confidence.

Three Key Takeaways:

🔹 Less is More: Trying to say too much can dilute your message. Focus on being selective with what you share and create a flowing, interactive conversation with your audience.

🔹 Intentional Energy Matters: It’s not about mimicking Tony Robbins or going over the top—it’s about amplifying your natural self. Use your voice, energy, and body language to connect authentically.

🔹 Maximise Every Opportunity: Speaking isn’t just about the moment on stage or screen. Learn how to prepare strategically, network effectively, and follow up thoughtfully to turn visibility into meaningful results.

Take Action Based on Nausheen’s Final Tips: Here’s a simple three-step process to start improving your speaking skills today:

 1. Record Yourself: Grab your phone, record a one-minute clip of yourself speaking on a topic you know well, and watch it back. (Yes, it’s cringe-worthy, but so is most of life—embrace it!) Separate yourself from the performance to identify areas for growth.
 2. Leverage AI Tools: Use platforms like Yoodli to analyze your recording. Get data on your pace, filler words, and eye contact to pinpoint specific improvements.
 3. Iterate and Improve: Re-record with one focus in mind - like slowing your pace or using fewer fillers. This iterative process builds confidence and control over your delivery.


Breaking through the fear of speaking doesn’t just make you better at talking—it opens doors. Whether it’s commanding a room, winning over clients, or positioning yourself as a thought leader, the ability to communicate effectively is a superpower. So, let’s get started—because the world is waiting to hear what you have to say.

Nausheen's website : https://www.speaking.coach/

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How to Speak with Confidence and Impact in Any Setting, with Nausheen Chen

Today's discussion with Mike Morrison is indispensable for anyone eager to scale their influence and create sustainable revenue streams through membership models. Whether you're an emerging consultant feeling oversubscribed or a seasoned expert exploring new revenue avenues, understanding when and how to transition into a membership model can be transformative.

🎯 Key Discussions:

 1. Building Before Monetizing: Mike emphasizes the critical importance of establishing a strong foundation of followers before jumping into monetization through memberships. He advises on harnessing tools like podcasting and content creation to build a personal brand and audience who are genuinely aligned with your expertise.
 2. Signals for Scaling: If you're turning away more clients than you can accept or noticing repeated demands for similar advice, it might be time to explore memberships. Mike provides insights on recognizing these signals and using them to transition effectively.
 3. Purpose-Driven Memberships: Mike highlights the necessity of identifying the genuine needs and problems of your audience before deciding on a membership model. Not every problem can or should be solved through memberships; form must follow function.


🔑 Actionable Takeaways:

 1. Audience Development: Before seeking monetization, evaluate your audience size. A minimum of 300 engaged followers should provide a good base to begin exploring membership options.
 2. Recognize Demand: Pay attention to patterns in client requests. If you're oversubscribed or finding commonalities in client needs, it might be time to think bigger about how to serve more effectively.
 3. Start Small and Specialize: Consider initially offering targeted free consultations or assessments that align with your area of expertise, which can also double as content for your brand. This helps solidify your reputation and gather valuable feedback.


More about Mike : https://www.membershipgeeks.com/

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The Ultimate Guide to Transitioning from Consulting to Membership, with Mike Morrison

In today's episode, I spoke with Andy Storch, an author, keynote speaker, consultant, and trainer who helps professionals in large companies own their careers and prepare for the future. As someone who transitioned from corporate consulting to entrepreneurship, Andy shares his journey of building multiple successful ventures including his book "Own Your Career, Own Your Life," his speaking business, and the Talent Development Think Tank conference and community.

This conversation couldn't come at a better time for you, my audience of consultants, coaches, and experts building your businesses. As AI tools make certain aspects of our work more automated, Andy highlights why human connections and personal branding are becoming even more valuable currencies in today's marketplace.

Three Key Takeaways You Can Apply Today:

✅ Commit to consistent sales activities - The most successful consultants maintain regular sales efforts regardless of how busy they get with client work. Set up a simple system to reach out, follow up, and stay in regular contact with prospects, understanding that in the corporate world, sales cycles often take 3-6 months.

✅ Build around your strengths - Take time to identify what you excel at and enjoy, then structure your business to leverage those strengths. Andy learned to focus on his speaking and facilitation talents while delegating project management tasks that didn't align with his skills.

✅ Use tools to stay organized - Implement systems like Notion to keep your contacts, sales activities, and communications organized in one searchable place. Consider hiring a virtual assistant to handle lower-value tasks so you can focus on high-value activities like sales and client delivery.

Andy's Three Steps for Future Success:

🔑 Invest in continuous learning - Never feel like you've got it all figured out. Adopt a beginner's mindset and continuously seek ways to improve your skills and knowledge. The days of getting a degree and working in that field for 40 years are over - we need to be learning all the time.

🔑 Build your network - Nothing is more impactful for career and business growth than building relationships with different types of people. As technology automates more tasks, human-to-human connections become increasingly valuable. Challenge yourself to connect with at least two new people each week.

🔑 Build your personal brand - Be intentional about your reputation by asking: "What do I want to be known for?" Then regularly check if you're acting in alignment with that desired reputation. Use this to guide both your business decisions and the content you create.

Remember, in Andy's words: "As the world becomes more automated and technology is doing more and more things, it's going to be those human-to-human connections that become more and more valuable."

Find out more about Andy Storch : https://andystorch.com/

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Amplifying Human Connections for Business Success, with Andy Storch

Weekly interview shows featuring interviews with personal branding expert,
personal brand or expert business owners who are doing amazing things online.
Consultants, creators and entrepreneurs from all over the world who share what
makes their business work. Guests aren't just great at what they do. They
innovate traditional business models and find new ways to deliver value, scale,
teach or serve and ultimately build wealth. Guests are drawn from all points on
the personal brand and entrepreneurial spectrum. Some are practitioners on the
digital marketing spectrum and others have leveraged personal branding, digital
marketing and online business models to do incredible things. My guests prove
that you don’t need to be big to scale or to be very profitable. The best road
to incredible success is to meet and model incredible people. No matter what
kind of business you run you'll find your role models right here. Produced &
hosted by Bob Gentle. Find out more at amplifyme.agency

The Personal Brand Entrepreneur Show.

Building a business around your personal branding is challenging for many
reasons. Listen in as Bob Gentle speaks with expert business owners, consultants
and creators from around the world to unpack their personal brand businesses and
discover what makes them work. Guests aren't just great at what they do. They
innovate traditional business models and find new ways to deliver value, scale,
teach or serve and ultimately build wealth, impact and a strong personal brand.
Rated in the Global top 3% of all podcasts. ( Listenotes ) Guests are drawn from
all points on the personal brand and entrepreneurial spectrum. Some are early
stage and some are mature. Some are practitioners on the digital marketing
spectrum and others have leveraged personal branding, digital marketing and
online business models to do incredible things.

bobgentle

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