In our latest interview, Will and Danny discuss ways they are streamlining the webinar workflow with AI. Discover how integrating AI into your webinar processes enhances efficiency and engagement. Watch, listen, or read below.


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Streamlining your webinar workflow with AI

In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users.

 

Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns.

 

Download the eBook here [https://www.azonetwork.com/marketing-science/email-marketing-strategy-ebook?referrer=Acast]


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Email Marketing Engagement: Improve Opens and CTR

In a detailed discussion on the Marketing Science Podcast, Will Soutter [https://www.linkedin.com/in/willsoutter/] delved into the intricacies of creating video content that breaks down complex scientific concepts for the right audiences. Below is a summary of Will’s strategies, including insights from the original transcript on making science accessible through video.


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Creating Scientific Stories Through Video

In this episode, Eden introduces us to the foundational aspects of starting an SEO campaign, discussing everything from the importance of goal setting and keyword research to the intricacies of website technical infrastructure and mobile optimization. Eden shares common challenges, especially in the niche industries we serve, and offers actionable advice on balancing content creation with optimization, all aimed at maximizing your website's potential.


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Setting up an SEO campaign

Taryn-Jade Hatley [https://www.linkedin.com/in/tarynjadehatley/] joined us to give a comprehensive guide to Conversion Rate Optimization and provide valuable insights, best practices, and expert advice on how to enhance the performance of your website. 


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Why and When to Use Conversion Rate Optimization

Artificial Intelligence is revolutionizing the science industry by transforming the way scientists conduct research and make discoveries. With advancements in (AI) over the last two decades, machines are now capable of imitating human behavior and performing human-like tasks. AI, when combined with machine learning and data analytics, can process various types of data, including digital information, images, text, and unstructured data. This has enabled AZoNetwork to develop Azthena, an AI-powered chatbot that can analyze and interpret vast amounts of data more efficiently and accurately, giving scientists trusted answers to their commercial scientific questions.


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Azthena: Empowering Scientists with Commercial Science Answers

In episode #44 Michele Michele Nichols, President of Launch Team Inc. is here to discuss how to bridge the gap between marketing strategy and execution and to offer her expert advice on overcoming the challenges faced by both C-suite executives and entry-level marketing coordinators.


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Michele Nichols on Bridging the Marketing Strategy-Execution Gap

The world of scientific purchasing is constantly evolving, influenced by technological advancements, market trends, and changing consumer behaviors. To shed light on the current state of scientific purchasing, the AZoNetwork marketing team recently launched the highly anticipated fourth edition of The State of Scientific Purchasing market report. To present the findings, the team organized a live webinar, now available as a podcast.


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The State of Scientific Purchasing 2023

The podcast will draw on data and experiences from over 250 million email sends to share best practices for crafting effective subject lines, email content, and call-to-action buttons.


Additionally, listeners will learn about common mistakes to avoid and strategies for achieving better results from their email marketing.

 

Topics covered:

 * What We Have Learned From Over 250 Million Email Sends
 * Insights and strategies for effective email marketing
 * Tips for keeping up to date with email marketing trends 



Guest: Torsten Christenson


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Email Marketing Guide: What We Have Learned From Over 250 Million Email Sends

The podcast will cover the top 10 problems that are commonly encountered when auditing a website, and will provide actionable advice for fixing these issues.


Whether you're an experienced website developer or a business owner looking to improve your online presence, this podcast will give you the knowledge and tools you need to audit your website effectively and make meaningful improvements to your online presence.


Topics covered:

 * How to run a technical website audit 
 * Common problems encountered when auditing
 * Practical solutions for addressing these issues




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Expert Guide to Website Auditing: Top 10 Problems & Practical Solutions

The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare.


Each week we interview a different guest who shares their insights and experience from working on the front line of science communications.


#MarketingScience #SciComms #Marketing


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