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Instagram Content Batching with Courtney Chow
93 Plays4 years ago
Calling all wedding professionals that need help with their social content? Do you not know what to post on instagram? Courtney is here to help.
Courtney Chow is a social marketing strategist who helps creative service providers market consistently for 90 days. Based in Southern California. Her favorite platforms to market on are Instagram and Tik Tok and you can find her on @courtneychow.co as well as her podcast "Still Minimum Wage".
The main takeaway:
Your social media efforts will be significantly more successful if you invest the social piggy banks of your audience over just getting all the eyes on you. There is more in control on social than you realize.
Before you start trying to sell on social media you have to be able to tell your audience what you offer and why they should care. Leverage social media to learn what they care about and then you can use social to make micro commitments to you.
Tip #1 - Brainstorm 24 things that you own super well, things you can easily talk about your business and just brain dump. These can be frequently asked questions.
Tip #2 - Don't use long blocks of texts, let your words breathe.
Tip #3 - Repurpose on reels, blog, post etc. People need to see your message 7 times.
You can find Courtney here:
https://www.courtneychowco.com/
https://www.instagram.com/courtneychow.co/
Book a discovery call
https://calendly.com/courtney-chow-co/discovery?month=2021-10
Check out this amazing freebie
30 Content ideas for social media posts
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Transcript
Introduction and Background
00:00:00
Speaker
Today in this episode, I chat with Courtney Chow. She is a social media marketing strategist who helps creative service providers market consistently for 90 days. That's a tongue twister. Based in Southern California, her favorite platforms to market on are Instagram and TikTok. And you can find her at CourtneyChow.co, as well as her podcast, Still Minimum Wage. She truly is your marketing BFF.
00:00:29
Speaker
Welcome to Get a Heck Yes with Carissa Wu. I'm your host, Carissa, and I've been a Los Angeles wedding photographer for over a decade. I've traveled the world, built my team, and seen it all. I now coach wedding photographers hit 10K a month and build a thriving business. In this podcast, we are going to deep dive into how top wedding creatives get that heck yes from their dream clients. We are not holding back on the struggles of the business and how to push through the noise. Some healthy hustle, mindset shifts, up-leveling your money story,
00:00:58
Speaker
Time hacks because I'm a mom of two, a little bit of woo-woo, and most importantly, self-love and confidence are just a few of the many things we will talk about. I want to give you a genuine thank you for following along my journey. I hope to inspire you every Woo Wednesday so that you say heck yes to listening to this podcast. See you guys soon. Hey guys, I have my friend Courtney Chow from Courtney Chow Co.
Courtney's Entrepreneurial Journey
00:01:25
Speaker
She is my marketing BFF and she does social strategies for service-based entrepreneurs and I work with her and I love this girl and we just kind of met a couple months ago, but I feel like we've known each other for so long. Do a lot of other people say that about you? Yeah, they do actually. People would say that they feel like they've known me a lot longer than they actually have, which is a huge honor for people to share. Yeah, I mean me and my friend Lisa from Ollette Studio were saying,
00:01:55
Speaker
She's so cool. Yeah, no, I really admire you and everything that you're building and I'm so honored to be on this podcast. Yay. So I'm not going to do your bio. So I actually want you to do your own bio in your words and tell me what you do and who you serve. So as you said, I'm a social media strategist and I work specifically with creative service providers.
00:02:19
Speaker
to help them market consistently for 90 days to attract the clients that they want to work with by conveying their value and just creating content that attracts. And I started Courtney Chalko a year and a half ago during the pandemic because I wanted to be able to help as many people as I could outside of a corporate setting. And I've loved being my own boss and getting to connect with really cool and creative people.
00:02:46
Speaker
Cool. So who do you normally work with or who's your favorite type of entrepreneur to work with? My favorite type of entrepreneur is less in an industry, but it's more of a personality type. They are the people that are go-getters. They have a goal. You give them a list and they want to follow through, but along with a little bit of like a type A personality, they just have so many ideas.
00:03:10
Speaker
They don't necessarily have a structure in place to implement all of those ideas. But when they do, they just take off. So I've had quite a few clients. I was really lucky to work with dream clients in the beginning, where we'll talk about marketing, we're talking about business, and we're sharing mindset. And it really does become like a relationship where we're mutually cheering on each other's successes, even if it is hard at times, like whether it's hard in my business or in theirs. But mutually, I really believe that when
00:03:39
Speaker
you meet people that have the same philosophy as you, you can grow together. So do you think I'm your ideal client, Courtney? Yeah, definitely. You have so many ideas and you have vision and I think most of all, you're kind. So I'm really, really honored to be somebody that you consider to be your marketing bestie.
Leaving Corporate Life
00:03:59
Speaker
Yes, you totally are. I wanted to ask you a little bit more, like take it back a little bit, but
00:04:04
Speaker
What is your background? What corporation did you work for? What did you do? And I know you shared a little bit how you started during pandemic, but take us back a little bit. Yeah. I actually started working in higher ed. I worked there in college, and that became a part of my career. But I've always had a creative side hustle along the way. So I was a wedding photographer for a little bit until I realized that I didn't want to give up my weekends. Yeah.
00:04:34
Speaker
And then I did hair and makeup as a side hustle to my corporate marketing project manager job. So I've worked in e-commerce. I've worked in media. And I've also worked in fashion over the last 15 years or so. And in all of those.
00:04:50
Speaker
companies had a project manager role within the marketing team. So that's actually lent a lot to what I'm doing now where I totally understand how creative service providers work because I've been their project manager for over 10 years.
00:05:05
Speaker
And I want to be able to position them in a way where it minimizes all of the things that they don't need to think about so they can operate in their zone of genius. So I just do it in a slightly different way where instead of assigning them work, I'm now helping them come up with their marketing strategy. But I worked at eBay as one of those companies for many years, which I love. I love my eBay family. But I left when I moved back to LA after living in Silicon Valley for about nine years.
00:05:35
Speaker
Wow, you have a lot of experience. I had no idea you were a wedding photographer. That's so crazy. I think that's why we have a common bond. Yeah, and I almost forget that I did it for a little bit, but that's probably why I respect you so much because it's no joke. Yeah, it's no joke. Was there like a straw that broke the camel's back that you're just like, I'm done? Well, the funny thing is I had wanted to go full time and I was working as an office assistant for a wedding photographer.
00:05:59
Speaker
just to like learn the business. And my parents had told me, no, you can't do this. You don't know how to run a business. You know, you're 24 years old. There's no way. And so I was really frustrated and wanted to just prove them wrong. But I think the straw that broke the camel's back was really struggling with giving up my weekends.
00:06:20
Speaker
And I had a mentor who was a florist. So I saw everything that she would go through and I would ask her questions. And I just decided that in my 20s at that season alive, I wanted to have more freedom and flexibility. And I don't think that I was quite ready for the hustle that entrepreneurship is now. So in a weird way, I guess my parents ended up being right. But it filled that fire so that when I was ready to have my marketing agency, I was
00:06:47
Speaker
I was all in, right? I was like, yeah, I'm going to prove them wrong. So I guess it all works out the way it's supposed to.
Core Skills and Business Growth
00:06:53
Speaker
I love it. I love that story. So what is your woo factor? What is your child factor? What makes you stand out from the rest?
00:07:01
Speaker
We kind of alluded to it, but it's definitely the fact that people feel comfortable with me, even if they just meet me once. And the funny thing is a lot of people will meet me and they're like, have we met before? You look so familiar. And I know people have said this to me right now. No, it's not. I'm like, no, we've never met before. I hear that pretty often. But because I come from a place of wanting to serve and just help people succeed, it allows them to open up to me and I'm pretty
00:07:31
Speaker
are pretty open with what I know about marketing and wanting to help them. So I do feel like I'm able to build trust pretty quickly. And another little fun fact is, so I'm 37, but people often have no idea how old I am. And I'm able to connect with people, whether they are Gen Z, like 21 year olds, or if they're a little bit older, like 40, 45 year olds. Yeah, I thought you were about 27.
00:08:03
Speaker
Yeah, I'm 36. So I'm just right behind you. And a lot of people say the same thing about me. So I think we have generic Asian faces and we make people feel comfortable. Yeah, definitely.
00:08:18
Speaker
That's so cool. So what is your biggest accomplishment in business? I would say tomorrow, September 1st is actually my one year anniversary. So it's just the fact that I didn't give up during a pandemic. There were definitely times that were super hard. But I learned a lot in just having to be humble and having to
00:08:43
Speaker
know when to ask for help and when do you need to pivot and so I feel like I've definitely like in the past month or so turned a corner where now it's just like all speed ahead. So my biggest accomplishment was not giving up and not letting fear which I would combat frequently keep me from sidelining myself from from reaching any potential. Yes.
00:09:09
Speaker
Yeah, I mean, congratulations getting through the first year, especially during COVID is a huge, huge accomplishment. So huge congrats. Is there someone you want to make a shout out to like a book or a podcast or a coach or anything that kind of helped you a lot along the way, a mentor? Definitely. So I actually have a podcast of my own called Still Minimum Wage. And our story is I started it with these two fellow service providers.
00:09:38
Speaker
We met in a group coaching program and just decided to stay in touch afterwards and form our own mastermind. We call ourselves the Boba Bosses. And I've met with them every week in the past year. So I think we stopped, our coaching program ended last July or August. We've met every week since then. We've worked on each other's businesses. We've hired one another. And actually one of them is my new business partner. Her name is Sam.
00:10:08
Speaker
She's just such a powerhouse in so many ways. And I definitely could not have gotten this far without her and without Bifa. Yeah, I love Sam. She's on my podcast too. She comes out in a couple of weeks.
Marketing Strategies and Tips
00:10:20
Speaker
But nice. Yeah, I binge watched or binge listened to your podcast yesterday. And you guys were mentioning you did pivot a lot. So I know you pivoted a lot. So where does that take you now? It's going to kind of allude to your hot topic today. What is
00:10:36
Speaker
What are you doing now? What I am doing now is coming up with a consistent marketing content system. So instead of chasing trends and chasing what's viral, it's narrowing down what are the core problems and solutions that I want to provide to the people that I want to work with. And that for me is creating social strategies. So it's taking what I'm doing and creating it for them as well from a little bit of a higher up view.
00:11:06
Speaker
so that they don't feel burnt out by marketing and that they can balance both providing services and showing up online. So one of the biggest things that people hear or one of the advices is that you have to be consistent, right? I'm sure you've heard that. Yeah, I think there's a lot of misconception about what consistent means. And so I want people to come up with a 90 day set of content that they can reuse every quarter. Okay. So
00:11:35
Speaker
Yeah. All of that is really built upon what are the evergreen things that anyone needs to know when they're working with you? What are the core questions that you're getting? Can you convey your value proposition clearly and in a way that connects with those people that it's designed for? So for me, I started off doing social media management.
00:11:56
Speaker
And then I was like, I think, you know, I actually want to do coaching because I don't want to be on the hook for someone, you know, 24 seven managing social. I'd rather teach them and then.
00:12:08
Speaker
The hard thing about coaching is there's just so much that you're trying to show someone how to do. And again, for service providers, it's hard to sit down and actually plan your content, plan your marketing. So I was like, you know, I already have the system figured out. If I can just tell you what to post,
00:12:30
Speaker
That's half the battle and it's worked so much more and that's where I've really pivoted with my services to be able to put together the marketing framework for someone just to make the content because most of my clients, they're great at making content. They're creatives. They know how to do it. They just are totally exhausted by the time they get through thinking about what they're going to say, what hashtags are they going to use, etc.
00:12:54
Speaker
So I'm just trying to get a little glimpse of what it's like to work with you. So say like I'm a wedding photographer, would you just, you know, get in my, my head and ask me a lot of questions and then come up with like my value proposition and then
00:13:09
Speaker
Do you just make the copy or the captions or do you actually sit down with them and use Canva or carousels or how does it all work? You got the first part right. Definitely sit down and I get into their head and their brand. I ask them to explain what are the things that they care about? What are the things that their audience cares about and their focus for the month?
00:13:29
Speaker
And then I get real nerdy and I study all of their post analytics. I look for trends and patterns because a lot of what's successful on social is just pattern recognition. And I create, I like to call it like a cookbook, right? It's like, here's a cookbook of all of the ingredients that you need, definitely identifying their value proposition. What are the things that you're doing that are great?
00:13:54
Speaker
What are the things that you need to change? And then I give them a custom content calendar to follow. So it has prompts. I will put together the hashtags for them and it gives them thought stars, but they're the ones that are writing the caption and designing the post or the real prompts. What would be an example of a prom?
00:14:12
Speaker
One prompt would definitely be what's an FAQ that they are asked all the time. So sometimes it's like, how long will it take for me to see results? And then I will pull out from their website or from things that they've told us key points. So it's like to explain how long it would take and then what goes into it. So that's probably about a three slide carousel.
00:14:36
Speaker
I love that. So do you do aesthetics or is that more like a Sam thing? No, usually the service provider has that established, they know their brand, they know the way they want things to look. And so if there's an inspiration post, I'll share that with them. But really, that's not an area that they need help on. It's coming up with the system and like the topics. Okay, cool. So I guess you're going to be giving our listeners some tips today to
00:15:06
Speaker
make their Instagram better. So how many tips do you have today? I'm curious. I have three for you. We'll keep it simple. Okay, go for it.
Content Planning and Execution
00:15:18
Speaker
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00:15:35
Speaker
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00:16:04
Speaker
24 topics that you know, like that you can answer about your business on the back of your hand. So these are FAQs. These are pieces of your process or about your offer that are really key that are important. It's definitely what are your brand values? What are some key facts that people need to know about you? So for instance, like one of mine is that I worked in corporate marketing for 10 years. That's like my background that you care about.
00:16:33
Speaker
And once you brain dump those 24 topics, those are 24 topics you can use every single quarter. So once you do the hard work of writing it all down, you're just going to keep reusing it. So brain dumping and then repurposing is tip number one. It makes it so easy. I mean, just to think of 24 things that I've been doing for 12 years is so easy. But if you think of just what do I write, I get total writer's block. So thank you for putting it in that.
00:17:03
Speaker
Couple sentences, so easy. That's awesome. Yeah. People look at it and they're just like, oh my gosh, how am I going to fill the social calendar? But 24 topics is two carousel posts a week for three months. That's it. That's all it is. So you're all about carousels, hon.
00:17:18
Speaker
Um, it depends on really your type. Like if you're a writer or if you're a graphic person or photos, I think for photos, carousels are huge. It's much more efficient, um, to convey value than just one off single posts.
00:17:33
Speaker
Yeah, don't you think it's funny? Like wedding photographers don't use carousels, like they use it for photos, but not like to tell their, you know, background of who they are and who they serve and what they like to do, you know, they just use it for pictures. But I think if they use it for to convey their messaging, that'd be so powerful. What do you think? Absolutely, especially for talking about your packages, or what's in your packages.
00:17:58
Speaker
don't hit people with blocks of text. So that's tip number two, right is like, don't hit people with blocks of text, you want to space it out, give people enough like area to digest it. And so using a carousel to like make a point or to highlight something is a really effective way to convey information.
00:18:17
Speaker
Wow. Okay, so no blocks of text. So use those blocks of text, but put them in the carousel instead. Yeah. And if you are going to put a lot of text in your captions, you want to use a line break. And I actually use a line break between each sentence so that when they read it, it's almost as if they can hear your voice and they know where to take a pause.
00:18:37
Speaker
where to, you know, add in like where emphasis is and it actually forces you to be more thoughtful about what you're writing. Interesting. So write how you talk.
00:18:48
Speaker
Yeah, and use a lot of space to give it room to breathe. I think that's my key takeaway there. Yeah, I'm really trying to learn right now as I try to do on these interviews, double whammy. But say I'm a new wedding photographer and my wedding feed or my IG feed is kind of blending in. After the brain dumping, would I just kind of put into four carousels like, hey, this is
00:19:15
Speaker
one of my packages come with albums or the first one says like, Oh, what do my packages come with in the second carousel? So I'll be like albums and then like engagement session and then having the best time of your life like stuff like that. Yeah, all of us would be really good. Okay, cool, cool. I'm learning so much. Okay, tell me hit me with number three. All right. So number three is to repurpose your content.
00:19:41
Speaker
So if you make a real often you can turn that into a carousel or vice versa into a carousel into a real. You can turn an IGTV into a story and actually a spoiler alert, even what we're doing right now, this information that I'm sharing with you, I've done this in a carousel. I've shared it in a blog post and I've shared it in an email. So now it's like a fourth way of doing it. So once you find your core messages,
00:20:07
Speaker
And again, you're going to know after you do your content dump, you can usually take the same message and just present it in different ways. So we call that repurposing. Yeah. So you could use it for, you said you used it in your like email marketing and then reels and then carousels and IGTV. That's so interesting. Yeah. Work, uh,
00:20:26
Speaker
Smarter, not harder. Yeah. And that's all how you're going to be able to market consistently for 90 days. It's not 90 days of completely original stuff, right? It's just a 90 day system of things that you can keep reiterating because most people need to hear something seven times before they remember it.
00:20:43
Speaker
Yeah, that's so true. So do you have any like recommendation like how many times you should be posting a day or how many reels versus carousels or vice versa? That really is going to depend on the business and it's going to depend on the season that you're in. With the 24 item or 24 ideas, that's about two carousel posts a week.
00:21:03
Speaker
So it just depends on your capacity and who you have supporting you, but it is better to not post as much during the week, but to be consistently week after week. So I, instead of doing like six posts over a span of five days and then not showing up for four weeks, probably better to do one post a week. So that.
00:21:27
Speaker
is going to vary just depending on how you create, who you have supporting you in the business, but you want to figure out what can you consistently do every week. Yeah, it's all about consistency like you just said. And then do recommend showing like your face every week through a photo or IG live or real or twice a week or every time.
00:21:50
Speaker
You want to test your audience and find out. Your audience will let you know what they respond to.
Client Success and Challenges
00:21:55
Speaker
So really, if you are coming across something that's telling you blanket like here's exactly how you have to do everything, I would always test it out and see what works and what does your audience respond to.
00:22:06
Speaker
Cool, cool. Okay, so let's recap. So number one was a brain dump of 24 things that you know, like inside and out of your business, like your FAQ. And then the tip number two was
00:22:22
Speaker
to let your captions breathe and to use your words in your carousels and in your captions. But make sure it's readable and able to be digested. Perfect. And tip number three was repurpose, repurpose, repurpose. You got it. Cool.
00:22:39
Speaker
So, what was your biggest client win this year? Oh, my biggest client win was when I had a client who was able to hit her sales goal of booking five new projects in one month after implementing her system in one month. So, whenever you hit the goals, I'm like definitely doing a happy dance. What does she do?
00:23:05
Speaker
She's a designer, a graphic designer. Oh, cool. So she was selling like her design packages. Crazy. What was like her value proposition or brand proposition? It's making you stand out so you don't blend in with everyone else. Oh, so good. Did you think of that? Or you guys came up with it together? Oh, we came up with it together. Cool. Cool. What is the biggest struggle in your business for the past year?
00:23:32
Speaker
My biggest struggle is being comfortable with selling what I'm offering and charging what my worth is. That's been a huge area of growth because I typically will low ball myself and then kind of regret what I'm doing. And I think a lot of it too is like just being worried that I'm not able to deliver, but that's something where I'm sure as I continue to grow, I'll grapple with a little bit more, but
00:23:59
Speaker
At the end of the day, it was getting clarity on what's my value proposition and what is the thing that I'm promising and feeling really positive about that based on the results that I've gotten for clients. It's gotten better. I definitely can just say what the price is to work with me.
00:24:18
Speaker
And I let it let it be without having to explain it right away. But yeah, pricing is a ongoing pricing and selling the ongoing area of growth for me. Totally. What is your value proposition? And what is your biggest selling technique? My value proposition is that I will create a system so that you are not battling decision fatigue with showing up consistently.
00:24:45
Speaker
Um, so I'm going to just organize everything for you. And my selling technique actually is really attraction marketing on Instagram. So laying it all out there. And then when you're getting on a sales call with me, I love it when people are like, Oh yeah, I already know. I want to work with you. I just need it to like, just like know how it worked. Yeah. I just booked a student right now, right before our call. So I'm on a high right now.
00:25:12
Speaker
Yes, and you know what exactly what it feels like Yeah, I feel so good and I put on post-it notes like all over my walls like yes. Yes. Yes. I need that. Yes energy Mmm. Yes energy. I love that
00:25:25
Speaker
Yeah. Okay. So your selling technique is pretty much like preaching what you're teaching. Like you want them to understand what you do before they even hop on the call with you. Yes, exactly. Okay. Yeah. I mean, I hired you to be my marketing BFF for like an intensive hour and a half.
00:25:44
Speaker
I learned so much from you to kind of like help me with my IG lives and agitate the problems and then kind of talk about my framework and different things like that. So you really helped me.
00:25:57
Speaker
I'm I'm so glad that helped out because that's all I mean sometimes we know it We just need someone to tease it out and to like tell you don't focus on that focus on this instead Yes, yes, you really helped me with that. Okay, I'm gonna ask you some more fun questions because I don't want to know you more and not just your business What was the craziest thing that ever happened to you at a wedding or what was like your favorite wedding or
00:26:25
Speaker
your favorite location you could pick. I have been probably to like 20 or 30 weddings in my life. I've been to so many. But one story that always
00:26:41
Speaker
comes back to me is I was at a wedding and of course a boy that I was crushing on was there. I was like trying to play it cool. And as a bachelorette, you always dread the bouquet toss. So I'm like, all right, you know, and I'm just gonna like chill in the back or I don't want to seem too thirsty. So I stand in the back and the bride completely overthrows everybody.
00:27:08
Speaker
and it lands on the ground next to me. And I was just really like, what do I do? And I was like, I don't want to pick it up. I'm trying to play it cool. But then I realized the longer I awkwardly stood there, the worse it made me look. So I was just like, OK, I'll just
00:27:26
Speaker
pick it
Personal Interests and Future Goals
00:27:27
Speaker
up. Yay. I don't know. I just want to dive and embarrass me. That is one of my most humbling stories where I try to play it cool. And then basically the bride sabotaged me, but it's all good. We're still friends. Me and that guy did not end up together. It wasn't meant to be, but
00:27:49
Speaker
Yeah, I could totally see like your Courtney sour plus face. I was like, Oh, what do I do? What are your what are your hobbies? Because I don't know too much about you besides business. But yeah, what do you like to do for fun?
00:28:05
Speaker
I have a lot of hobbies, actually. I play basketball and volleyball. I love to sing, play guitar, and macrame from time to time. I also like to illustrate things, but the one thing, I don't know if you would call it a hobby, but people usually associate going to Disneyland with me. Yes, totally. I see that. I love it. So what do you sing and who's your favorite artist? My favorite artist is Taylor Swift.
00:28:35
Speaker
And I have been, I mean, I've loved singing since I was a little so show tunes. Of course, Olivia Rodrigo is one of my favorites currently. But I also had a punk phase or pop punk phase a little bit. So really have a diverse repertoire of music that I like to jam to.
00:28:58
Speaker
Nice, nice. If you had a magic wand, I'm going to play coach a little bit. If you had a magic wand, where would you see your business in? Three months, ideally. Three months. That's 90 days. I'm actually doing a lot of planning for that right now.
00:29:16
Speaker
And so actually in 90 days I'm gonna be starting a new branch to my brand and it's gonna be a content studio. So doing a lot more podcasting and YouTube creation and have I will I will have brought on a couple more members to my team to work with clients.
00:29:37
Speaker
Okay, so it's like a 360 like photography and content and strategy. Mainly just content for the agency. And then yeah, content creation for me and with my business partners. Damn, that's amazing. And how did you come up with that podcast name still minimum wage?
00:29:59
Speaker
That's a great story. As I mentioned, I'd be masterminding with Sam and with Bifa. And we always talked about how what we were going through didn't seem consistent with what coaches were talking about or were kind of like pitching, where they were like, oh, just take my program. And you can have a five-figure month and have a six-figure year. And when we would look at our finances, look at where we were at in business,
00:30:28
Speaker
we were like, dang, like, I'm barely like, I would make more money if I worked at Starbucks. So it's like, okay, I'm a creative boss. But I mean, I'm basically still just paying myself minimum wage. And that was where our name came from. But we wanted to keep it real about like,
00:30:45
Speaker
what it really is like being an entrepreneur because I mean, it's great if you can hire a coach, which I definitely recommend. We all have, but sometimes the results aren't instantaneous. There's a lot of factors that need to be in place for that to happen, starting with mindset, which is something I'm always working on. But yeah, it's just like in reality after taxes, you're not going to be super rich in that first year unless you're a unicorn. So sometimes you're still just making minimum wage.
00:31:15
Speaker
Well, now with your agency, you're going to be a millionaire. Oh, maybe in a couple years, definitely not the first year. The first year we're hoping to get out of, you know, Starbucks wage to, you know, maybe something a little bit, a little bit higher where it's like, Oh, yay, I can like go on a trip. Yeah, you could do it. For sure. You have the energy, you have the knowledge, you have
00:31:37
Speaker
so much experience and you're great with working with people. So I know you could do it. Tell the listeners about your freebie and where they could find you. And then they have one last question. Well, as you know, I just encouraged you all to come up with your 24 content ideas and to help you. I have a guide with 30
00:31:57
Speaker
So you don't need to use all 30. There's some in there that you can just skip over for a personal brand. And you can download that PDF by going to my Instagram and checking out the link in my bio. Yay, yay, yay. So tell us the Instagram account one more time. I said it in my intro, but you can say it again. It's Courtneychow.co. Yeah, and your website is legit. I love the colors and the space and the verbiage and the pain points. It's just, I couldn't like take my eyes off of it. So beautiful.
00:32:25
Speaker
Oh, thank you so much. Yes. And I guess the last question, just any lasting advice to I mean, this podcast is for wedding pros, but just to kind of help them with their Instagram and not just encourage them and words of wisdom for
Final Advice and Closing Remarks
00:32:41
Speaker
them.
00:32:41
Speaker
Yeah, definitely. So I actually started off focusing on the wedding industry. I've expanded it a little bit more, but one word of advice would be to collaborate and to build community over competition. It's a popular saying, but the reality is that when you can grow with people, maybe they're at the same level of business as you,
00:33:02
Speaker
and you can grow together, that is going to be the key to success and not burning out. And I'm sure as you've experienced, getting in with wedding planners and getting to know those people is super huge to your business. So don't just think that you have to collaborate. Really believe in that community mindset and you will find that it really impacts you in the long run. Yes, a rising tide with all ships.
00:33:32
Speaker
And I'm so honored to be a part of your tribe and need to be a part of mine. So yeah, thank you for coming on this podcast, and I will be talking to you soon. Thanks, Karissa. Okay, bye, girl.
00:33:50
Speaker
Thanks for joining me this week on Get a Heck Yes with Carissa Wu. Make sure to follow, subscribe, leave a review, or tell a friend about the show. Take a screenshot and post to IG. Tag me. Also, don't forget to download my free guide on how to become a lead generating machine. See you next time, wedding pros.