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Video Marketing at Trade Shows and Conferences
62 Plays6 years ago
On this episode, we're talking about using video marketing at conferences and trade shows with guest Ruben Dua, founder of Dubb.
Ruben shares how he and the Dubb crew shot almost 100 social promo videos for attendees of HubSpot's NBOUND19.
Listen in and hear Ruben talk about:
- how the Dubb team came up with their video concept for INBOUND
- how Craig's List saved the day
- what marketers really need when doing live video at events
- what salespeople can do with video when it comes to post-event followup
Ruben was also super cool enough to offer our listeners a 25% discount on Dubb! Visit Dubb.com, select a plan subscription, and use the coupon code we share during the episode for 25% off! That code is in the second short segment during the break.
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Want to get in touch with Ruben online? Here are all the ways you can connect with him.
LinkedIn: https://www.linkedin.com/in/rubendua/
Twitter: https://twitter.com/rubendua
Instagram: https://www.instagram.com/rubendua/
Be sure to check out the Dubb YouTube channel to catch great video content, too!
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
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Transcript
Introduction to B2B Mix Show and Hosts
00:00:00
Speaker
Welcome to the B2B Mix Show with Elena and Stacey. Each week, we'll bring you ideas that you can implement in your own marketing strategy. We'll share what we know and advice from industry experts who will join us from time to time here on the show. Are you ready to mix it up? Let's get started.
00:00:18
Speaker
Hi, everyone. I'm Stacey Jackson. And I'm Elena Jackson. We are the co-founders of Jackson Marketing. And in case you still haven't heard, we are also sisters. We're bringing you another episode of the B2B mix show. Stacey, what's the topic of today's episode?
Dubb's Unique Campaign Overview
00:00:33
Speaker
Today, we're talking about a really cool campaign that Dubb did at HubSpot's Inbound 19 Conference. Dubb, a video service that integrates with HubSpot, attempted to shoot 100 ads or promotional videos during Inbound
00:00:46
Speaker
conference for different attendees and exhibitors, and Elena and I were among those lucky few. We're also Dub users. To tell us how Dub came up with this idea for Inbound is Dub's founder, Ruben Dua. Elena, why don't you tell us a little bit more about Ruben?
00:01:01
Speaker
Well, Reuben is passionate about building and marketing products and services that make people's lives better at scale. Reuben is the founder of SAS Video Platform Dub.com. He lives in Studio City with his wife and two kids and always loves a good Taco Tuesday. Who doesn't, right? And Reuben, we are so excited to have you on the show. So welcome to the B2B Mix Show.
00:01:23
Speaker
Thank you so much, Alana and Stacey. I really appreciate it. It's great to be here.
Evolution of Dubb and Campaign Inception
00:01:27
Speaker
So before we start talking about the 100 Ads campaign, why don't you give our listeners a little background on Dubb or anything else you want to share about yourself? Sure, yeah. Well, Dubb has really evolved over the years. And I think the original thesis was to really allow people to leverage video, to build trust, to streamline communication,
00:01:47
Speaker
And to grow business so to get more sales to get more revenue to get more engagement more sign ups more bookings more form fills whatever the sort of person or business is looking to accomplish we really want to allow them to do so you as the as the medium so.
00:02:02
Speaker
Initially when we started out dub was a screen sharing platform really and there was a simple sort of chrome extension you could record your screen and then as we sort of evolved and we got more customers dub now has about ten thousand users. I should think we have about thirteen thousand years we've realized that people want more ways to communicate with video through web cam through our mobile app.
00:02:24
Speaker
And then, of course, get tracking. You mentioned that we have a HubSpot integration. In fact, we actually integrate with almost 30 CRM systems, so the thesis really is allow people to create, share, and track videos on whatever device they want, whatever channel, and then grow their business as a result. Yeah, it's a really cool tool and we enjoy using it, so thank you for creating it.
00:02:48
Speaker
Yeah, you're welcome. Let's talk about 100 videos. You guys came up with this crazy idea to come up with 100 ads that you're going to do at Inbound. How did you come up with that? What triggered it? What made you say, hey, let's do this and make 100 videos in a very short amount of time?
00:03:07
Speaker
Well, I think it really comes down to a couple of economic things. I think one of those was scarcity, limited resources, desire to kind of leverage what we practice, what we preach video to show people that with limited resources, you can actually make an impact, get a brand message out there, get some sort of brand affinity, and then most importantly, provide value to people.
00:03:29
Speaker
So we didn't have a booth at HubSpot, and we were in the early process of getting approved as a HubSpot vendor and HubSpot integration, and we weren't yet fully certified or fully approved yet. So we were just on the sidelines. We were going through the process. We were getting our beta group. We were getting some of the kinks out of that integration.
00:03:50
Speaker
And then all of a sudden, it happened very quickly where HubSpot said, listen, we want to feature you guys front and center and we want to certify you. We want to get you on the first page of the video category within the HubSpot marketplace. Please come to Inbound, come to our partner events. We'd love to have you guys represent and really evangelize the power of video and how you can integrate video, of course, in this case, into HubSpot. So everything happened very quickly and we didn't have enough time to get ourselves a booth. So then we said, well, what if we just bring the booth to people?
Execution and Reception of the 100 Ads Campaign
00:04:18
Speaker
What if we come up with a campaign where we can provide value, give people what has historically been pretty difficult to make which is videos, short social media videos, something pseudo produced. It's been challenging to do that. You need a filmmaker, you need equipment, lighting, microphones, etc. Our thesis was what if we just packaged all these issues, all these constraints together and then come up with something. We were brainstorming. Actually, Shannon and I were brainstorming.
00:04:46
Speaker
creative director of Dubb, we were kind of brainstorming what this would look like. So we said, well, let's call it Dubb ads. And then we said, that sounds a little salesy or commercially, you know, what's something that we can do? So then we realized, well, what if we give ourselves the challenge? What if we said, we're actually going to commit and actually put it out there that we're going to basically produce. And what I mean by that is to shoot, to edit and to publish 100 commercials at the event over the course of three days with individuals or companies that have booths.
00:05:16
Speaker
So we said, listen, let's just throw this out there. We've never done this before. We came up with a little bit of a cool sort of snazzy video that we had actually shot just down the street and we committed ourselves to that. We put it on LinkedIn and then we mentioned all the attendees, sponsors, speakers, anyone that sort of had some kind of connection to the event.
00:05:36
Speaker
And we started to get a lot of traction. There's a lot of interest. We actually used dub to do this because we had a calendar booking link. So folks could go to a dub page and then there was a calendar booking page directly below that. So people actually could book a time.
00:05:52
Speaker
There's some learnings on that in terms of making scheduled bookings, which we can talk about a little bit later. But overall, it was a really effective campaign. We had people come up to us randomly at the show, say, Hey, you guys are doing that. We'd love to get on the list. And I'd say the last thing they'll say here is that we did not shoot a hundred videos. So we actually did not hit our goal. We came close. That's okay. You did a lot. We came close, but we didn't actually hit that. So there was some learnings from that perspective.
00:06:20
Speaker
And these weren't just little, I'll shoot you with my iPhone and just send it to you. These were really nicely produced videos. I was impressed with the one that you guys did for us. I really liked it and people commented on it. It was nice. Yeah. And so the way that we kind of put that together was.
00:06:36
Speaker
we it's actually a little myriad of apps that we use to make this happen but we started to experiment with hyperlapse video capturing of you know brand lifestyle personality we want to capture all these things we want to get the logo we wanna get the person we wanted to get a nice
00:06:53
Speaker
I smile if that was the vibe. We wanted to get some contact information, a follow-up call to action. So we came up with this micro 12 to 22 second format where it was a combination of slow, swifting, panned zoom-ins, but then also some pickup hyperlap shots and then some talky stuff, direct to camera. Actually, the setup that we were using was
00:07:18
Speaker
using iphones but we had those inside a little camera cage with a lapels or lavalier microphone and led light and it was a little bit of a dance to record these as you might recall so we had to move around the environment, get a little bit of swag ready, get some props, get the logo ready, whatever we had and the whole process took about, I'd say 10 minutes per video.
00:07:40
Speaker
where the people that obviously people came up and wanted to be in the videos where the people that you approach because we didn't know you're doing it you just approached us or people like us receptive or did you find.
00:07:52
Speaker
people that you just approached at the event weren't as receptive. I know some people are very shy about video. Yeah, that's a great point. Videophobia is a real thing. I'd love to explore that later. But I think people need social proof. Most people don't want to be the first early adopter on something.
00:08:11
Speaker
They'll meet a stranger. They've never met this person. They might not know the brand. There's some sort of a value prop. It could sound like the best thing ever. It could be, hey, here's a three million dollars. But the person typically has trust issues. I mean, that is just human. That's survival instinct. And I understand that.
00:08:26
Speaker
So one of the things that we always try to do in all of our campaigns is to have social proof, validation.
Rebranding and Overcoming Challenges
00:08:31
Speaker
People, when they see a real thing that has happened that someone else has received value from and benefited from, they're much more likely to say, Hey, I want to check that out. And maybe I want to participate as well. So the strategy on that was a quick pitch, you know, build a little bit of trust, presented myself, Hey, I'm Ruben or Shannon, we actually two or three other people that were doing
00:08:52
Speaker
in this. Funny story about that, how we got those people. But we basically said, like, here's my name, here's my company, this is what we do. Here's a card, they see the logo, they see some legitimacy. We show them the equipment, show them the camera with the light with the mic. We have some legitimacy in terms of being a professional. And then we have the phone, we say, hey, look, this is what they look like. This is an example of a video.
00:09:16
Speaker
the video that we chose to show them was probably of a well-known brand like a wix or at lacy and or hub spot we show them some of the kind of well-known brands and then show them some of the social engagement so like shares follows retweets etc and then all of a sudden within that three to four minute pitch there maybe less a person will understand what it is receive the information that they need.
00:09:39
Speaker
have a little bit of trust in me or whoever the person was, see the value and the benefit of that, and then actually commit. So that just meant, hey, listen, let's shoot here. Let's go to your booth. Let's schedule the time. So throughout that process, of course, a lot of learnings, but people are extremely receptive. I would say the conversion rate when we pitched people or asked people was 70, 80%. Most people said, yeah,
00:10:03
Speaker
The only reason why people were a little uncomfortable was, would this be approved? Do I need to get my boss to approve this? So there was some kind of bureaucratic things, which I totally respect. And then to your point, a lot of people are like, I'm not really the personality. I'm not really the camera person. I'd rather be behind the scenes. So, but please come by our booth or please connect and maybe someone else from our company can be that person.
00:10:24
Speaker
Yeah, I think that one of the biggest things about it too was that it wasn't just about you guys. You made it about the people that you were talking with and putting on the video. It was about them and their company. And I think that helps them be more receptive to doing it because, Oh yeah, you're going to talk about me. Okay. Yeah. So I think that was a great idea to kind of bring the two together, bring dub and all these companies and people together to go forward with that and get on the video and go.
00:10:52
Speaker
Exactly. You know, we are all about value providing actually the new name of this campaign. We actually sort of abandoned the dub 100 title because what if we can't hit the 100 number? So the new, the new name for this as we're repeating it is called dub ads value. And this is now our campaign that we're actually doing at the B2B marketing expo in Los Angeles on October two to four. We're also also doing an LA tech day on September 26. So it's the same exact campaign.
00:11:20
Speaker
Law learnings, better equipment, better kind of workflow. And now it's called dub adds value. So that's the hashtag. What were the biggest challenges that you faced, you know, trying to pull this off at a inbound where there's like, there was how many like 26,000 people there? What were some of the biggest challenges that you faced? Well, okay. So on the way over there.
00:11:38
Speaker
Shannon and I on the flight, we realized that we didn't have enough people to make this happen. We did a little bit of math and we realized, well, there's X number of booths, there's Y number of people, there's traffic distractions, workflow issues, batteries going dead, people not showing up, flake factor, there's all these kind of variables. So we sort of said, look, we probably need a helper.
00:12:02
Speaker
On the flight actually, shout out to JetBlue for having decent Wi-Fi. We jumped onto Craigslist. So Boston, Craigslist, and we said, let's just try to find someone that's looking for an odd job. Maybe they want to take a break from driving an Uber or maybe they want to get some marketing experience. So we randomly found this person on Craigslist and their bio said, biologists seeking odd jobs. So we said, that's a little random.
00:12:29
Speaker
That's suspect. I've got some trust issues here and nothing about this bio was, you know, conferences or sales or marketing or video, nothing whatsoever. So we said, look, you know what, we're a little bit desperate. Let's just send a quick little message here. So we sent a message and I actually recorded a quick little dub video on the flight using the dub mobile app just so that they could see us and understand who we are. So of course back to social proof, we sent that
00:12:56
Speaker
And then we got a response back via email and he said, Hey, I'm John. I'm very interested. Please connect with me. So then we said, great, just booked this time. Please be available for these three days, show up at 9am at the show. So we kind of booked everything and we were a little bit concerned that he might not show up or he might get a little scared or he's like, what is going on here? This is so out of my element.
00:13:18
Speaker
Right. Sure enough, he showed up at 9am. He was right there right on time. We actually had forgotten our flyers at the Airbnb. Our first task was take this Uber, go to our Airbnb with this key, go up, get this large box of flyers and bring it back here. There's some trust issues there. We're sending him to some random place. I'm just going to say, you just placed a random person, your hotel room key.
00:13:44
Speaker
It's starting to sound like a Stephen King novel, right? We're going to have you go to this random Airbnb and here's the key. But I think we had built the trust up. He had seen the company, he had seen us use a piece of technology, he had seen our faces. So there wasn't that kind of anonymous person vibe. Actually, it's something that we deal with a lot in business, with emails, not having a picture to fit them.
00:14:10
Speaker
Anyways, there was full trust in there. Long story short, he worked with us for all three days. He was a great, great resource, great helper, great person. He handed out a lot of flyers. He met with a lot of people, pitched them on the Dev100 in this case.
00:14:25
Speaker
And it was a great campaign. We also ended up meeting a random person named Victoria at the show and she was extremely good at social media. And we actually hired her as well on the spot. So we actually got two people to help us to do this whole effort. And now actually Victoria is helping with social media. So that kind of evolved into a larger relationship. Very cool. Did the biologists decide to become a marketer now?
00:14:48
Speaker
You know,
Insights and Advice for Marketers
00:14:49
Speaker
my, my thing to him was that after you have this experience that you're going to want to switch over to that role. I don't know where he's at on that. So yeah, he was struggling with the video part. I think his phone was slightly older with a not so good camera. But anyways, it was, it was a good effort. Hey folks, let's take a break to hear about today's sponsor.
00:15:19
Speaker
Hey guys, wanna get a 25% discount to Dub? Just visit dub.com, sign up for your account, then subscribe and use coupon code B, the number two, B, M-I-X, two, five. That's B2BMIX25, and you'll get a 25% discount on Dub. Thank you, Ruben, for that generous offer. Again, visit dub.com.
00:15:55
Speaker
And we are back. It sounds like you guys are going to attempt this again. Are there any lessons learned that will make it easier in the upcoming shows you're going to do? Well, so I think the learnings were number one is to the scheduling part is difficult because people have a very hard time to stick to something that's scheduled when they're at a trade show because you meet people.
00:16:18
Speaker
And there's distractions and there's talks that you don't know about and there's networking and there's free wine and there's ice cream. And so we kind of realized scheduling is probably not going to be the best play unless it's someone that has a booth. So if you have a booth, then you can schedule a time and we will come to you.
00:16:34
Speaker
So that's the first learning. The second learning was just to be able to get the, Shannon actually came up with the unit for this and it was the number of videos per hour. So I think it was the VPH and we have to hit approximately seven or eight VPH in order to hit our goal and to stay into our flow.
00:16:52
Speaker
So that's another thing is just constantly be recording, getting ourselves out there at the next two shows that we're doing. We actually have booths at both. So what we decided to do was to create a little studio, a little mini studio. We're going to bring our lights. We have a little led light. We're going to have a permanent microphone set up there.
00:17:07
Speaker
So it's gonna be it's gonna allow the person to just stand with in front of the camera really and then have us report something very quickly. So I think from a workflow perspective having a physical quote-unquote studio that's gonna really help. And then I think the other thing is just pre market the campaign a lot more. So give ourselves more than three days to promote it give ourselves three weeks. So our first our first LinkedIn post
00:17:31
Speaker
actually went out a little less than three weeks before the first event. And so we got a lot of traction on that, a lot of interest, a lot of form fills, people have been very interested in that. So we're going to do, I think, two more promotional videos, kind of push that and then maybe we'll actually even put some ad spin behind that and target the hashtag or the sort of keywords or the username of the specific events.
00:17:53
Speaker
Are there things that you would recommend to anybody that's listening that is like, Oh, this is an awesome idea. We should do this. Are there things like preparing for it that they should consider thinking through beforehand? Well, yeah, I think, I think our secret is that one of the things that we always do when we come up with these campaigns, cause we come up with a lot of kind of very creative, unique off the cuff campaigns. It's a big part of what we do. One of our big things is role play. You know, we sort of put ourselves into that.
00:18:22
Speaker
situation and we pretend like we're there and then we go through the process of what that's going to look like and we try to, we have actually a lot of fun with it because we sort of emulate the things that are going to go wrong, like getting rejected by someone or having a battery die or being at the wrong place at the wrong time or bothering someone, asking someone to do something slightly extroverted when they're an introvert. So we kind of go through every single possible objection, conflict,
00:18:48
Speaker
issue that we can run into and then we try to come up with a solution for that or a method of communication or a tool or a resource or something that's really going to just help us overcome a lot of those challenges. That helps us personally because it gives us confidence. It feels like we have some experience going into something but then it also gives us the logistics and the sort of checklist to just have what we want. For example, we needed better smaller lights so we got these little selfie lights that we can clip onto the phone
00:19:18
Speaker
And that way it's a one hand situation. We don't even have a separate hand for like a handheld light. So it's just a little small example, but it was a learning. Another example is that having a 25 foot cable is probably not the right play because it gets tangled. So we realized, okay, we need to get some wireless Bluetooth mics that we can just clip onto someone's collar and then record within seconds. So, you know, I think the biggest thing though, to just look at this from a macro perspective though, when coming up with campaigns like this is to always think about providing value.
00:19:48
Speaker
That's really the thesis here. If you can provide something valuable to someone, they're gonna respond to that. At trade shows, people get inundated, they're being sold to, there's so much noise. But if you can actually say, listen, we're gonna give you a gift, we're gonna do a service for you, we're gonna do something that actually helps you in your career or for your company, those people are gonna be much more receptive about that. So a lot of what we do is another filter that we take through stuff is the value add filter. Are we providing value to other people?
00:20:16
Speaker
So as far as what other marketers might do at a show, you ran through a few pieces of equipment that you guys had. Is there a bare minimum kit you would recommend if someone wants to shoot video at their booth or do something in a show? Yeah. So most people, when they think that they want to shoot video at a show, they say, well, I need some sort of a filmer, some sort of a videographer. I probably need a DSLR camera. Probably need a shotgun mic with an LED light on top. That's kind of the typical go-to, especially in corporate America. That's what we think.
00:20:46
Speaker
I think gone are those days. Yeah, that person, that equipment, it's still valuable. If you have a budget for that and if you can make that happen, great, you should do that. But if you don't, it's okay because with the phones that we have, they've got HD cams. We can get a couple of simple pieces of equipment. So the first piece of equipment that I recommend is actually a lapel, a little clip-on microphone.
00:21:07
Speaker
So there's a couple of different price points for this. There's the $20 version, there's the $40 version, and then there's the $80 version. So we have all three here, our office. You don't notice a lot of difference at a trade show when there's background noise. It actually doesn't matter that much. I would really focus on durability and then just make sure it's compatible. So clip on mic with a nice four, six, maybe eight foot cable. That's the first requirement. The second requirement is depending on if you're Apple or Android, you need an adapter.
00:21:34
Speaker
So those microphones, typically they have three metal prongs on the eighth inch, the little, what is it, the 3.5 millimeter cable, or is it 2.5? I forgot. But they have typically the three metal prongs. That needs to get converted to either a USB-C or an eighth inch cable or a lightning cable for iPhone. So that's another little adapter that you're going to have to get. All of that can cost, again, less than 20, 30, 40, 50 bucks.
00:21:58
Speaker
So that's the first thing. The second thing is we recommend an LED light so you can get a little portable LED light that has a back battery pack. I recommend getting two battery packs just so you can always be charging one. You can also get a little selfie light, a little clip-on selfie light that you just put onto your phone. You can flip it either way. It typically has three light settings. So that's another good, really inexpensive, less than $10.
00:22:22
Speaker
item that you can get. And then I'd say that the next piece that you might consider is having some sort of software to upload your photos. So we recommend Google Photos. And the reason why we recommend Google Photos is because there's a couple of reasons really. Number one is that as you're shooting
00:22:38
Speaker
photos and videos, it can automatically be uploading those to the cloud. So that's the first thing. The second thing is that it's very easy to share those. They have a free unlimited option or they have a paid option. The free unlimited, it does use some compression. So if you're okay with that, I think it's fine. I don't think it matters that much.
00:22:56
Speaker
Both are HD 1080p quality for video, so I think it's great. But the point here is that you're uploading it to the cloud. I think one of the challenges of a DSLR camera is that you can't upload in real time. You have to at the end of the day, or you have to take an SD card, you have to hand that off to someone, and then it's a whole other work process. The great thing about uploading virtually to the cloud is that someone else can actually do the social posting. So it allows you to collaborate a little bit more. So I think while Wi-Fi connected to your camera is
00:23:24
Speaker
It's just so worth it. And now that we have HD cameras, it's just a no brainer. It makes video really easy to do.
00:23:31
Speaker
Definitely. And the last thing I would recommend is a little tripod selfie stick. You can get those for less than 15 bucks. The reason why those are valuable is because if you want to use a selfie stick for a large sort of a macro shot, something far off, it works for that. But it also works to keep your phone on a stand, on a little tripod, on the floor, on a desk, on a table. So that if you need to record yourself speaking or doing a demo or meeting someone or doing some sort of a commercial or promotional video, you can quickly do that.
00:23:59
Speaker
Yeah, those are some things we did not have when we were there. We did a video with some people, but now thinking about all those things that you just went through, like, oh yeah, we should have had that. Live and learn, right? Well, now we know for next time.
00:24:15
Speaker
One of the biggest parts of a trade show conference, whatever it is, that you go to is the next week, the follow-up. And a lot of salespeople are trying to figure out what's the best way for me to follow up with all these leads that I've got. So what are some recommendations that you would offer to them on how they should incorporate video in their follow-up? Ooh, I love this. Yeah, we've gone through a lot of cycles on this to figure out what the best practice is.
00:24:41
Speaker
Here's kind of our workflow. So a couple of things. Number one is that when meeting someone, we always recommend shooting a photo or shooting a very short video with that person. And the reason why that's valuable is because you have an asset. You have something that you can send them after the fact so that they can remember who you are. That's a good idea. When we come back from trade shows, especially ones that have 26,000 people, there's a lot of noise. It's hard to remember who is who.
00:25:07
Speaker
you know, we come back with a huge stack of business cards and it's difficult to know north from south. So that's the first thing, right? Take a photo, take a short little video with that person. It's kind of a fun thing. It's a little moment that you share and then we always recommend, we use dub, we use our own software obviously. So we always recommend sending them that video, upload it to the dub platform and send it to them. There's plenty of other
00:25:29
Speaker
ways that you can do this, you can text it, you can email it, whatever you're comfortable with, even Google Drive, could be a little bit of friction if you do that. But nevertheless, it's sending them that asset, right? So it's a mnemonic, it's kind of a conversation starter, there's a little bit of trust there. The second thing that I always recommend is have an automated workflow that you set up on the back end.
00:25:49
Speaker
It's not very hard to do. Set up a three to six email drip sequence. Use HubSpot or use Dub or use your favorite marketing automation platform and get something that's sort of pre-set up. When you meet the person, you can quickly use Slack or if you use email, whatever you're comfortable with. Microsoft has their own product for this as well, or even Skype, whatever kind of collaborative tool that you use for chatting. If you have sort of a backend virtual assistant, someone to kind of assist with posting or
00:26:19
Speaker
sort of data management, we always recommend quickly texting or I'm going to just say slacking. Slacking the photo, the person's name, their email, maybe a photo of their business card and then the person on the back end can actually import them into a form. So they can enter first name, last name, email and then that way in real time that person can receive a slightly personalized automated email.
00:26:43
Speaker
This is what we do. It works really well because people right after meeting us, they walk away and they just instantly see that email. So it's like, wow, those people were really responsive. We've never gotten any negative feedback on that. I also always tell people that I'm going to do that. That way, in the event that they don't want to receive an email or if it's going to be off putting, at least I have a heads up. So I typically say, hey, I'd love to get you on our email list or quickly send you an invite to dub. So that's been a really effective method for us, capturing some content,
00:27:12
Speaker
you know, getting them in an automated email in real time if possible. And then the second thing is after the event is engaging with them again. And just what we always do is we always do a recap video. It's a little bit of a production. It takes a little bit of time to do that, but we always kind of sum up the event. And then that's a value add that we can provide people because it's something nice to watch. It's a little sort of memory. It's something potentially nostalgic. It's always looks good with nice, nice shots, nice clips. We kind of capture all the elements of the event.
00:27:42
Speaker
And that's a very shareable asset for people that did not go to the event like, hey, watch this YouTube video, watch this video on LinkedIn, you can kind of check out what XYZ conference was like.
Ruben's Personal Aspirations and Contact Info
00:27:52
Speaker
So that's another thing that we do as well. And of course, I mean, we use our own software, we use Dove as well for that. So it's just really easy to share videos within seconds and then get the tracking. So that's been our workflow and we've seen a lot of success with that.
00:28:05
Speaker
So we have one final question to wrap up the conversation and it's just for fun. If you weren't leading dub, what would your dream job be? Let's see. Well, I'm definitely pursuing the dream job right now. So, you know, I'll just start with that. Um, it's, you know, it's been a journey. It's been a process. I am a musician, so I'm a drummer. I'm a guitarist. I also love to travel, right? So I think that it would probably be probably a YouTuber, a traveling music playing YouTuber.
00:28:35
Speaker
That's going to interesting places and trying new foods, meeting new people. Wow, that'd be fun. Going back to Spain where I lived. Nice. I actually studied abroad there. Some of my favorite places and then exploring new places. So probably be storytelling, leveraging video. It sounds like a show for the Travel Channel. Exactly. That's probably what it would be. Yeah, right. You might get picked up.
00:28:57
Speaker
That's right. That's right. So what genre of music? So the genre of music is kind of a combination of rock, jazz, world, a little bit of funk, a little bit of folk. Yeah. We mix it up a little bit. All right, Travel Channel. If you're listening, pick it up.
00:29:13
Speaker
It's got to be in a very, it would have to be a very kind of parentally friendly method and format as well. So there have to be like some homeschooling and then, you know, we'd have to have different, because I have two kids. So it can't be one of those kind of solo, you know, flyers. It can't be like that. Bear Grylls or something like that. It'd have to be like the family version.
00:29:36
Speaker
Well, that would be fun. If you ever start that channel, I will try. That's awesome. Love it. Well, Reuben, thank you so much for taking time to speak with us today. If our listeners would like to follow you online or get in touch, what's the best way for them to connect with you? Yeah. So check out dub.com as starters and kind of understand what we've been building for the last couple of years. Our team is really passionate about empowering people to leverage video to grow their business.
00:29:59
Speaker
So start there, grab a free trial. You can reach me at atroovendua on any of the channels on Instagram, Twitter, Facebook, YouTube. We also put a lot of content out for, for Dubb. We have a very active YouTube channel daily posts. It's called the Daily Dubb. So that's Dubb app, Facebook, Twitter, LinkedIn, we're also very active as well. So reach out to any channels, social, I'm very active and respond to everyone.
00:30:22
Speaker
And we'll put those links in the show notes too, so people can immediately click through. Amazing. Thank you for that. Everyone, you have all the information you need to do what Dubb has gone out and done at Inbound and to apply it to your own experiential marketing strategy. So go out and do it. If you want to get in touch with us, you can contact Stacey on Twitter at Stacey underscore Jax. That's S-T-A-C-Y underscore J-A-X. And you can find me at Elena underscore Jax. That's A-L-A-N-N-A.
00:30:52
Speaker
And if you're not a much of a Twitter fan, you can always check us out on LinkedIn. It's Stacey Jackson or Alaina Jackson. And if you want to leave us a voicemail, you can always leave us one on the Anchor mobile app or on our show page. Hope you have a great week. The B2B Mix Show is hosted by Stacey Jackson and Alaina Jackson of, you guessed it, Jackson Marketing. If you need help with your B2B inbound marketing efforts, visit us at JacksonMarketingServices.com.